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10 Terms
Forward Integration
Gaining ownership or increased control over distribution or retailers.
Backward Integration
eeking ownership or increased control of a firm's Chicken caterisrler Gieky Automobile suppliers.
Horizontal Integration
seeking ownership or increased control over competitors. Market
Market Penetration
Seeking increased market share for present products Order-grabbing millions on its new slogan or services in present markets through greater marketing efforts.
Market Development
introducing present products or services into new geographic areas
Product Development
Seeking increased sales by improving present products or services or developing new ones.
Related Diversification
Adding new but related products or services.
Unrelated Diversification
Adding new, unrelated products or services. Retrenchment Rescuing through cost and asset reduction to reverse declining sales and profit.
Retrenchment
Rescuing through cost and asset reduction to reverse declining sales and profit
Divestiture
Selling a division or part os an organization