Creative Ad Quiz 2

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Last updated 2:36 AM on 9/29/26
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8 Terms

1
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Campaign

Series of Ads that reflect the same idea

2
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Free Association

Think of everything that comes to mind

3
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5 things to get to your big idea

Immersion, Digestion, Incubation, Ilumination, reality testing

4
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Immersion

Learn everything you can about the product and the competition

5
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Incubation

Walk away from the information for some time

6
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Digestion

Play with the information

7
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Illumination

The big idea will shine

8
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Reality testing

Is this idea really good?