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Time series
A set of observations taken over a period of time.
Two kinds of variation in a time series
The general trend (shown by the trend line) and seasonal variations (a pattern that repeats).
Seasonal variation
Variation following a regular time period, like the seasons of the year or the days of the week.
Moving average
An average worked out for a given number of successive observations.
Why use moving averages?
They smooth out the ups and downs so the trend is easier to see and a trend line is easier to draw.