Ch 12 Social Capital

What is human capital?

A person's knowledge, skills, abilities, and experience

What is social capital?

The network of relationships, norms, and trust that enables cooperation

Which core principle drives social capital?

Reciprocity

Bonding capital is built from:

Strong ties between similar people

Bonding capital mainly provides:

Emotional support and internal cohesion

Bridging capital is made up of:

Weak ties across different groups

Linking capital refers to:

Relationships spanning hierarchical or status levels

According to Granovetter, weak ties are especially valuable because they bring:

Novel information and opportunities

Why do weak ties help you reach new information?

They span greater social distance

What is a social object?

The shared reason or interest that connects two people