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Deceptive if…
A representation, omission, or practice that misleads or is likely to mislead a reasonable consumer and is material
Product Liability
a lawsuit brought by a party who has suffered an injury or experiences property damage due to a defective product
A product liability can be based on…
negligence, strict liability, breach of warranty
Product Liability shifts burdens to…
parties who are best suited to make decisions about what makes a product safe: Designers, Manufacturers, Retailers
Types of defects
Manufacturing: product was not made by the intended design/plan—> deviated
Design: the design/planning of product
some products cannot be made totally safe and still be effective
Marketing: what is being said + warned about the product; failure to warn about foreseeable risks
Who can sue?
Injured Party
Consumers
users
innocent bystanders who are injured
Duty of Care (3)
Duty to design a safe product
Duty to manufacture properly and according to specification and design
Duty to label/warn
Measures to take to practice foreseeability
Design: Select materials, test the product
Manufacturing: assemble the product, inspect the final product
Warning about dangers: place adequate warnings
Strict Liability (3)
A different theory under which an injured party can establish product liability claim without negligence
product was defective/unreasonably dangerous
defect existed when it left the control of the manufacturer or seller
the defective condition is what caused the injury
marketing defects (3)
defective warnings
failure to warn
failure to provide instructions
did manufacturer properly describe how to use the product?
did the manufacturer provide adequate warnings about dangers associated with the product?
Defenses to Product Liability (4)
Product Misuse
Assumption of the risk
Comparative/Contributor Negligence
Statute of Limitations
State-of-the-Art defense
Product Misuse
plaintiff uses product for a use other than the intended use
plaintiff altered the product, making it unsafe
when product misuse is foreseeable, the designer should take steps to avoid he misuse
Statute of the art defense
defendant must prove that they used the best available technology and production processes to design and manufacture the product