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Memory
the ability to store and retrieve information over time
Three Key Functions of Memory
Encoding
Storage
Retrieval
Encoding
the process of transforming what we perceive, think, or feel into an enduring memory; getting perceptions, thoughts, and feelings “into” memory/a memory system,
Storage
the process of maintaining information in memory over time; keeping it (information) there (in memory)
three major kinds: sensory, short-term, and long-term, which are distinguished primarily by the amount of time over which a memory is retained
Retrieval
the process of bringing to mind information that has been previously encoded and stored; getting it out of storage
Semantic encoding
the process of relating new information in a meaningful way to knowledge that is already stored in memory; meaningfully connecting new information to existing information in memory
increased activity in the lower left part of the frontal lobe and the inner part of the left temporal lobe
visual (imagery) encoding
the process of storing new information by converting it into mental pictures; storing new information by turning it into an image
activates visual processing regions in the occipital lobe which suggests that people actually enlist the visual system when forming memories based on mental images
organizational encoding
the process of categorizing information according to the relationships among a series of items; using relationships between objects to create a structure
not just for word lists (i.e. we might segment a shopping trip into event units such as driving to the mall, walking from the parking lot, returning a gift to Pottery Barn, checking out the Apple store, and so forth)
activates the upper surface of the left frontal lobe
mnemonics
encoding strategies that improve subsequent retrieval
Survival Encoding
draws on elements of semantic, visual imagery, and organizational encoding, which together produce high levels of subsequent memory
encourages participants to think in detail about the goals they want to achieve and thus engage in extensive planning, which in turn benefits memory
Sensory memory
a type of storage that holds sensory information for a few seconds or less; information needs to get from the external environment into the brain/mind
Need to:
Have a relatively large capacity
Have a relatively short duration
Be veridical (truthful)
Iconic (Sensory) Memory
a fast-decaying store of visual information
usually decay in about 1 second or less
full report problematic
Echoic (Sensory) Memory
a fast-decaying store of auditory information
usually decay in about 5 seconds
smaller capacity than iconic
longer duration than iconic
Short-term memory
a type of storage that holds nonsensory information for more than a few seconds but less than a minute (i.e. getting told a phone number, and writing down and/or repeating it to quickly lose the information as soon as your attention focuses on anything else)
information can be held in store for about 15 to 20 seconds
with working memory, they are not the same concept, but both…
Hold a small (for a given value of small) amount of information
For a short (for a given value of short) period of time
Most people can keep approximately seven items

The Decline of Short-Term Memory A 1959 experiment showed how quickly short-term memory fades without rehearsal. On a test for memory of three-letter strings, research participants were highly accurate when tested 3 seconds after exposure to each string, but if the test was delayed another 15 seconds, people barely recalled the strings at all (Peterson & Peterson, 1959).
Rehearsal
the process of keeping information in short-term memory by mentally repeating it
Each time you repeat the number, you are reentering it into short-term memory, giving it another 15 to 20 seconds of shelf life
can play a role in the serial position effect…
serial position effect
the observation that the first few items and the last few items in a series are more likely to be recalled than the items in the middle
primacy effect
enhanced recall of the first few items in, say, a list of words; occurs because these items receive more rehearsals
recency effect
enhanced recall of the last few items; can result from rehearsing items that are still in short-term storage
eliminated when participants count backward by 3s after the final list item is presented, which prevents them from relying on short-term storage to rehearse the last few items
Chunking
combining small pieces of information into larger clusters or chunks that are more easily held in short-term memory
Items - can be a lot of things: words, phrases, numbers, objects, etc.
Example: stanzas
working memory
active maintenance of information in short-term storage
includes two subsystems that store and manipulate information — one for visual images (the visuo-spatial sketchpad) and another for verbal information (the phonological loop) + episodic buffer & central executivie)
(graph) consists of a central executive that controls the flow of information through the system, a visuo-spatial sketchpad and phonological loop that temporarily hold visual/spatial images and verbal/auditory information, respectively, and an episodic buffer that integrates the various kinds of information

episodic buffer
integrates visual and verbal information from the subsystems
plays a role in learning to recognize words, which requires combining visual and verbal information
also integrates other kinds of sensory information, such as smell and taste
central executive
coordinates the subsystems and the episodic buffer
depends on regions within the frontal lobe that are important for controlling and manipulating information on a wide range of cognitive tasks
Long-term memory
a type of storage that holds information for hours, days, weeks, or years; has no known capacity limits
related to consolidation and reconsolidation
anterograde amnesia
the inability to transfer new information from the short-term store into the long-term store.
retrograde amnesia
the inability to retrieve information that was acquired before a particular date, usually the date of an injury or surgery
consolidation
the process by which memories become stable in the brain; new information becomes “set” in the brain
gets a boost from something that you do effortlessly every night: sleep
reconsolidation
when seemingly consolidated memories can become vulnerable to disruption when they are recalled, thus requiring them to be consolidated again; existing memories’ retrieval can be disrupted, meaning we have to “re-set” the memory
amygdala
plays a key role in emotional memory; A key player in the brain’s response to emotional events
small, almond-shaped structure
influences hormonal systems that kick into high gear when we experience an arousing event; these stress-related hormones, such as adrenaline and cortisol, mobilize the body in the face of threat — and they also enhance memory for the experience
heighted activity here increases the chance that such will be recalled in alter test
Individuals with damage here, however, do not remember emotional events any better than they remember nonemotional events
synapse
the small space between the axon of one neuron and the dendrite of another
long-term potentiation (LTP)
a process whereby repeated communication across the synapse between neurons strengthens the connection, making further communication easier
engram
the enduring physical change in the brain that is produced by a particular experience forms the underlying basis of a memory, but the process of retrieval is necessary for it to manifest as a memory
optogenetics
which uses light to turn on and turn off specific neurons
targeted memory reactivation (TMR)
a procedure that involves presenting sounds during sleep that reactivate specific memories; effects are statistically significant; administered during Stage 2 and slow-wave sleep, not during rapid eye movement sleep
retrieval cue
external information that is associated with stored information and helps bring it to mind; external information that is tied to a memory
encoding specificity principle
retrieval cue can serve as an effective reminder when it helps re-create the specific way in which information was initially encoded; The context in which we encode information can serve as a retrieval cue for a memory
i.e. in one study, divers learned some words on land and some other words underwater; they recalled the words best when they were tested in the same dry or wet environment in which they had initially learned them, because the environment itself was a retrieval cue
State-dependent retrieval
the process whereby information tends to be better recalled when the person is in the same state during encoding and retrieval; If your “state” at the times of encoding and retrieval are the same, recall is improved
i.e. retrieving information when you are in a sad or happy mood increases the likelihood that you will retrieve sad or happy episodes
transfer-appropriate processing
the idea that memory is likely to transfer from one situation to another when the encoding and retrieval contexts of the situations match; If the type of processing used during encoding and retrieval is the same, recall is improved
contact tracing interview
individuals are questioned about all the people they have come in contact with during a recent time period in order to try to stop the spread of an infectious disease

Memory Testing Benefits Long-Term Retention With a 5-minute retention interval, the study–study condition results in slightly higher recall. But with retention intervals of 2 days and 1 week, the study–test condition yields much higher levels of recall than does the study–study condition (Roediger & Karpicke, 2006).
Retrieval-induced forgetting
a process by which retrieving an item from long-term memory impairs subsequent recall of related items (i.e. when a speaker selectively talks about some aspects of memories shared with a listener and doesn’t mention related information, the listener later has a harder time remembering the omitted events, as does the speaker); can affect eyewitness testimony
Explicit (or Declarative) Memory
occurs when people consciously or intentionally retrieve past experiences
Has a “sense” of memory
Divided into:
Episodic (events, personal info)
Time-tagged
Semantic (general knowledge)
No time-tag
Implicit (or Procedural/Nondeclarative) Memory
past experiences influence later behavior and performance, even without an effort to remember them or an awareness of the recollection
Skills, habits, conditioned responses
No “sense” of memory

Forms of Long-Term Memory Long-term memory consists of explicit and implicit forms, which can be further divided into specific subtypes.
procedural memory
the gradual acquisition of skills as a result of practice, or “knowing how” to do things
priming
an enhanced ability to think of a stimulus, such as a word or object, as a result of a recent exposure to the stimulus during an earlier study task
parts of the occipital lobe involved in visual processing and parts of the frontal lobe involved in word retrieval become active
if people perform the same task after being primed by seeing motel and table (finish/fill-in-the-blank activity), there’s less activity in these same brain regions
semantic memory
a network of associated facts and concepts that make up our general knowledge of the world
The hippocampus is not necessary for acquiring any new memories of this type
episodic memory
the collection of past personal experiences that occurred at a particular time and place
well suited to envisioning our personal futures because it is a flexible system that allows us to recombine elements of past experience in new ways
divergent creative thinking
generating creative ideas by combining different types of information in new ways (i.e. Imagining the future by recombining elements of past experiences)
collaborative memory
how people remember in groups
typically recalls more target items than any individual, suggesting that it benefits memory
collaborative inhibition
The same number of individuals working together recall fewer items than they would on their own.
severely deficient autobiographical memory (SDAM)
some otherwise high-functioning people seem to lack the ability to vividly reexperience past events, even though they know those events happened
transience
forgetting what occurs with the passage of time
Memory loss due to passage of time
occurs during the storage phase of memory, after an experience has been encoded and before it is retrieved
the forgetting curve (a rapid drop-off in retention during the first few tests, followed by a slower rate of forgetting on later tests)

The Curve of Forgetting Hermann Ebbinghaus measured his retention at various delay intervals after he studied lists of nonsense syllables. He measured retention in percent savings, that is, the percentage of time he needed to relearn the list compared with the time he needed to learn it initially.
retroactive interference
situations in which later learning impairs memory for information acquired earlier; current encoding interferes with previous encoding (i.e. by the time Friday rolls around, it may be difficult to remember what you had for lunch on Monday because later meals blend in with earlier ones)
Proactive interference
situations in which earlier learning impairs memory for information acquired later; past encoding interferes with current encoding (i.e. if you use the same parking lot each day at work or at school, you’ve probably gone out to find your car and then stood there confused by the memories of having parked it on previous days)
childhood/infantile amnesia
the fact that most of us have few or no memories from the first few years of life; Culture may thus impact how long our memories last
absentmindedness
a lapse in attention that results in memory failure; one common cause is lack of attention because attention plays a vital role in encoding information into long-term memory
Divided attention also leads to less hippocampal involvement in encoding (the hippocampus is important in episodic memory)
prospective memory
remembering to do things in the future
blocking
failure to retrieve information that is available in memory even though you are trying to produce it; especially often for the because their links to related concepts and knowledge are weaker than for common names
occurs more often as we grow older
name ________ usually results from damage to parts of the left temporal lobe on the surface of the cortex, most often as a result of a stroke
memory misattribution
assigning a recollection or an idea to the wrong source; these type of errors are a primary cause of eyewitness misidentifications
Individuals with damage to the frontal lobes are especially prone to these type of errors
source memory
recall of when, where, and how information was acquired; misattributing the ______ of knowledge could be the cause of déjà vu experiences (when you suddenly feel that you have been in a situation before even though you can’t recall any details)
false recognition
This mistaken feeling of familiarity
Westerners tend to retrieve more specific details about actual past events (as well as falsified ones) than do East Asians, and suggest that culture plays an important role in shaping how people construct memories
Suggestibility
the tendency to incorporate misleading information from external sources into personal recollections; possible that entire episodes could have never occurred
People develop false memories for some of the same reasons memory misattribution occurs. We do not store all the details of our experiences in memory, making us vulnerable to accepting suggestions about what might have happened or should have happened
played a key role in a controversy that arose during the 1980s and 1990s, concerning the accuracy of childhood memories that people recalled during psychotherapy
also plays a role in another critically important real-world manifestation of memory: confident but inaccurate eyewitness identifications (highly confident but inaccurate identifications tend to emerge only later when an eyewitness’s memory is contaminated by suggestive influences, such as leading questions, confirming feedback)
Bias
the distorting influences of present knowledge, beliefs, and feelings on recollection of previous experiences
in a Democratic vs. Republican party, true or fake news study/experiement, participants remembered more false memories for false news stories about the opposing party. Interestingly, the study also showed that making people aware of their biases significantly reduced this tendency
People were remembering the past as they wanted it to be rather than the way it actually was
persistence
the intrusive recollection of events that we wish we could forget
flashbulb memories
detailed recollections of when and where we heard about shocking events (i.e. setting of when a person learned
enhanced retention is partly attributable to the emotional arousal elicited by events, and is partly attributable to the fact that we tend to talk and think a lot about these experiences.
Overlap in mistakes made my LLMs and humans
memory misattributions (“hallucinations”) and bias (LLMs exhibit bias when they retrieve information in two different ways: (1) when bias is already present in the retrieved information or (2) when bias exists in the features of the retrieval algorithm used by the mode)
associative inference
the ability to combine information acquired in different episodes to make new connections; lets us use memory in a flexible way, but, the flexibility of memory can sometimes result in mistaken recollections
when participants made correct associative inferences, they also mistakenly recombined elements of the two scenes, leading to memory misattributions
Seven “Sins” of memory
costs we pay for benefits that allow memory to work as well as it does most of the time
Personality
an individual’s characteristic style of behaving, thinking, and feeling; an individual’s unique and relatively stable pattern of thoughts, emotional responses, and behaviors
General personality measures
personality inventories and projective techniques
self-report
most popular technique under personal inventories, defined as a method in which people provide subjective information about their own thoughts, feelings, or behaviors, typically via questionnaire or interview.
Minnesota Multiphasic Personality Inventory (MMPI)
a well-researched clinical questionnaire used to assess personality and psychological problems; any potential biases of the person giving the test are minimized because no interpretation of responses is needed
validity scales
assess a person’s attitudes toward test taking and any tendency to try to distort the results by faking answers
Projective tests
designed to reveal inner aspects of individuals’ personalities by analysis of their responses to a standard series of ambiguous stimuli (i.e. Rorschach Inkblot Test); developers of these assume that people will project personality factors that are below awareness — wishes, concerns, impulses, and ways of seeing the world — onto the ambiguous stimuli and will not censor these responses
Rorschach Inkblot Test
developed in 1921, a projective technique in which respondents’ inner thoughts and feelings are believed to be revealed by analysis of their responses to a set of unstructured inkblots
Thematic Apperception Test (TAT)
developed in the 1930s, is a projective technique in which respondents’ underlying motives, concerns, and the way they see the social world are believed to be revealed through analysis of the stories they make up about ambiguous pictures of people; In creating the stories, the respondent is thought to identify with the main characters and to project their view of others and the world onto the other details in the drawing, and any details that are not obviously drawn from the picture are believed to be projected onto the story from the respondent’s own desires and internal conflicts
Benefits of technology in personality measurement
Psychologists are also using social media to better understand personality traits and how people express themselves. An important advantage of this approach, as with EAR (electronically activated recorder), is that it allows psychologists to study people as they actually behave out in the world
trait
a relatively stable disposition to behave in a particular and consistent way; might provide an explanation for behavior in two basic ways: it may be a preexisting disposition of the person that causes the person’s behavior, or it may be a motivation that guides the person’s behavior.

Hierarchical Structure of Traits Traits may be organized in a hierarchy in which many specific behavioral tendencies are associated with a higher-order factor, such as neuroticism
Dimensions/Factors of Personality
The highest-level traits
Cattell’s 16 Personality Factors
Established by Raymonf Cattell (1905-1998)
Subjected earlier results to factor analysis
Obtained smaller # of dimensions

Eysenck’s 2 Factor Model
simplified things nicely with a model of personality with only two major traits (although he later expanded it to three
distinguished people who are sociable and active (extraverts) from those who are quiet and introspective (introverts)
also identified a second dimension ranging from the tendency to be very neurotic or emotionally unstable to the tendency to be more emotionally stable
THIRD BEHAVIOR HE PROPOSED WAS PSYCHOTICISM
Look for orthogonal (independent) dimensions
Introversion
How much one enjoys the company of others (?)
Neuroticism (Emotional Stability)
psychoticism
refers to the extent to which a person is impulsive or hostile
psychotic
refers to an abnormal mental state marked by detachment from reality
The “Big 5” Model
openness to experience, conscientiousness, extraversion, agreeableness, and neuroticism; O.C.E.A.N.
Openness to Experiences
Curious/Nonconforming vs. Conventional/Uncreative
Conscientiousness
Organized/Reliable vs. Careless/Spontaneous
Extroverion
Talkative/Sociable vs. Reserved/Enjoys Solitude
Agreeableness
Trusting/Good-Natured vs. Uncooperative/Irritable
Neuroticism
Insecure/Anxious v. Relaxed/Stable
show up across a wide range of participants, including children, adults in other cultures, those who use other languages, and even nonhumans, suggesting that the it may be universal

The Big Five Factor Model
Personality differences
differences were much more pronounced as children aged into adolescence, suggesting that cultural factors play a role in how children learn to express their emotions.
adolescence is the emergence of differences in sex hormones during puberty (i.e. the transgender men now viewing themselves as being more masculine and their scores more closely matching those of cisgender men because of similar hormones)
reticular formation
the part of the brain that regulates arousal or alertness; not easily stimulated in extraverts/more easily stimulated in introverts, helping explain their behaviors
behavioral activation system (BAS)
a “go” system, activates approach behavior in response to the anticipation of reward; i.e. the extravert has a highly reactive ___ and will actively engage the environment, seeking social reinforcement and being on the go
behavioral inhibition system (BIS)
a “stop” system, inhibits behavior in response to stimuli signaling punishment; i.e. the anxious or introverted person, in turn, has a highly reactive ___ and will focus on negative outcomes and be on the lookout for stop signs.
androgynous
those who adopt the best of both worlds and identify with positive feminine traits and positive masculine traits; might be better adjusted than people who identify strongly with only one sex role or who don’t identify much with either one (i.e. those who endorse an androgynous sex role report fewer symptoms of depression than those with a masculine or feminine role, regardless of their biological sex)
Freudian slips
the origins of their everyday mistakes and memory lapses, errors that happen without any physical basis
psychodynamic approach
regards personality as formed by needs, strivings, and desires largely operating outside of awareness — motives that can produce emotional disorders
Est. by Freud (1856-1939)
His theories dominated psychology for so long, early on
Levels of Consciousness
Conscious
What you are aware of
Preconscious
What you can become aware of
Unconscious
Things you are (and remain) unaware of, that nonetheless affect behavior
Levels of Personality
the id
the ego
the superego
id
the part of the mind containing the drives present at birth; it is the source of our bodily needs, wants, desires, and impulses, particularly our sexual and aggressive drives;
seeks immediate gratification of any impulse
All unconscious
Most basic, primitive part of personality
Necessary for life; creates libido (psychic energy)
Pleasure Principle
seeks pleasures, avoids pain, and wants those things RIGHT NOW
Seen in infants, non-human animals, us, etc.
superego
the mental system that reflects the internalization of cultural rules, mainly learned as parents exercise their authority; acts as a kind of conscience, punishing us when it finds we are doing or thinking something wrong (by producing guilt or other painful feelings) and rewarding us (with feelings of pride or self-congratulation) for living up to ideal standards
Conscious and unconscious
Created by learned experiences and norms
Conscience
Memories of things for which we have been punished/made to feel guilty; sense of wrong
Ego Ideal
Memories of things for which we have been praised/made to feel proud; sense of right
ego
the component of personality, developed through contact with the external world, that enables us to deal with life’s practical demands
the regulating mechanism that enables us to delay gratifying immediate needs and function effectively in the real world
example: helps you resist the impulse to snatch others’ food and also finds the restaurant and pays the check
it is the mediator between the id and the superego
Conscious & unconscious
The Reality Principle
must consider the constraints of the real world on the desires of the id
anxiety
an unpleasant feeling that arises when unwanted thoughts or feelings occur (i.e. when the id seeks a gratification that the ego thinks will lead to real-world dangers or that the superego sees as leading to punishment); “alert“ signal —→ defense mechanisms
defense mechanisms
unconscious coping mechanisms that reduce the anxiety generated by threats from unacceptable impulses; For when the ego and super-ego just aren’t enough to do the job