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Explain how to improve reliability of observations
When more than one observer is used they should all be similarly trained in order for the
researchers to know how to record behaviour in a consistent manner. Behavioural categories
should be operationalised and mutually exclusive and cover all possible behaviours. A pilot
study can be used to check observers are applying the behavioural categories consistently
Explain how to improve internal validity of observations
Internal validity may be a problem if observers are biased. This can be improved by having
more than one observer, averaging data across observers, training the observers, using a pilot
study and using clear behavioural categories
Explain how to improve external validity of observations
External validity: Population validity may be an issue for observational studies, e.g. if only
children are observed from middle-class homes, we will not be able to generalise to all
children. This can be improved by conducting observations with varied participants.
Ecological validity may be low if the controlled observations are used or if participants are
aware they are being watched. This can be improved using naturalistic or covert observation.
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