apm superday

U.S. population

300M

California population

40M

NYC population

8.5M

U.S. Households

130M

Median Household income

80K

90 Min movie

1.5GB

Phone Camera Pic

5MB

Click through rate google ad

5%

Google revenue

$350B

Air B&B Revenue

15B

Meta Revenue

$150B

Apple Revenue

500B

Google R&D Budget

15%

Google Sales & Marketing

10%

Google General + Admin

5%

Netflix users

300M

Uber drivers

8.8M

Google G-Suite

2.5B MAU

Casual Users

70%

Moderate users

20%

Power users

10%

Pure consumers(creator economy)

95%

Occasional posters

3-4%

power creators

0.1%

sf population

800,000

Defining a metrics(northstar)

Goals of product
Actions of users that are important

Metrics: Create metrics that measure those actions
Evaluate metrics: timeframe,pros,cons,gaurdrails

Understanding a change in metric

Outside contexts
Examine user segments

Walk through user flow

Other solutions to value prop? Inside or outside

Clarify where we would get data from(teams)

Product Vision

CLAIRFYING QUESTONS
Define User segments → Focus on a specific one and why

Identify user pain points + highlight company differentiator

Generate solutions for various pain

Prioritize one solution using impact effort risk

Summarize proposal + tradeoffs + success metrics

Strategy questions

Clarify vagueness of every word

DEFINE the goal of the product and steps of value creation

Examine landscape and identify what affects our decision:
Market & Competition, Public opinion, Technology, Regulation,Current users
Focus our priorities based on mission
Establish options → Select one

Consider Launch strategy + success metric

Execution questions

Understand goals and strategic context

Outline steps to take with immediate and broader team

Highlight tradeoffs and how you would collect/share information

Close the loop on the issue