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design thinking
innovative non linear approach to developing of new products and services which focuses on results for the end user
clarify phase
understanding and refining problem without bias
ideate phase
creative process where designers brainstorm ideas to address problem
develop phase
refining concepts by testing various solutions
prototyping
creating first working models of a product
test marketing
seeing customer response to product with small group of target market
implement phase
solution tested iterated and refined based on feedback