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The reason the author writes
Author Purpose
Possible Purposes:
To persuade
To inform
To explain
To call reader to achieve
Target Audience
Hypothetical Audience
Real Audience
Experts
Laypeople
Managerial Audience
Rank and File Audience
Imagined reader
Ex. Teenagers who may read the article online
Hypothetical Audience
Ex. Teenagers who may read the article online
Hypothetical Audience
Imagined reader
Hypothetical Audience
Actual and identified readers
Ex. Grade 9 students of the school
Real Audience
Ex. Grade 9 students of the school
Real Audience
Actual and identified readers
Real Audience
Readers with specialized knowledge
Ex. Doctors
Experts
Ex. Doctors
Experts
Readers with specialized knowledge
Experts
General readers without specialized training
Ex. Parents
Laypeople
Ex. Parents
Laypeople
General readers without specialized training
Laypeople
People who make decisions
Ex. Principal, Ceo, Manager, Boss
Managerial Audience
Ex. Principal, Ceo, Manager, Boss
Managerial Audience
People who make decisions
Managerial Audience
Regular members or workers
Ex. Students, Teachers, Employees
Rank and File Audience
Ex. Students, Teachers, Employees
Rank and File Audience
Regular members or workers
Rank and File Audience