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Gartner Hype Cycle
Represents the position of a product during its life cycle of publicity or "hype"
5 stages of hype cycle
1. Emerging innovation
2. Inflated expectations
3. Trough of disillusionment
4. Slope of enlightenment
5. Plateau of productivity
Sustainable competitive advantage
Financial performance that consistently outperforms their industry peers
Operational effectiveness
Performing the same tasks better than rivals perform them
Commodity
A basic good that can be interchanged with nearly identical offerings by others- milk, orange juice. The more commoditized an offering, the greater the likelihood that competition will be based on price
Fast follower problem
Exists when savvy rivals watch a pioneer's efforts, learn from their successes and missteps, then enter the market quickly with a comparable or superior product at a lower cost before the first mover can dominate
Strategic positioning
Performing different tasks than rivals, or the same tasks in a different way
Resource based view of competitive advantage
The strategic thinking approach suggesting that if a firm is to maintain sustainable competitive advantage, it must control an exploitable resource or set of resources that have 4 critical characteristics. Valuable, Rare, imperfectly imitable, and non-substitutable
Value chain
The set of activities through which a product or service is created and delivered to customers
Imitation resistant value chain
A way of doing business that competitors struggle to replicate and that frequently involves technology in a key enabling role
SCM (supply chain management)
Systems that can help a firm manage aspects of its value chain, from the flow of raw materials into the firm, through delivery of finished products and services at the point-of-consumption
CRM (customer relationship management)
Systems used to support customer-related sales and marketing activities
ERP (enterprise resource planning)
A software package that integrates the many functions of a business (accounting, finance, HR)
5 parts of the value chain
1. Inbound logistics
2. Operations
3. Outbound logistics
4. Marketing and sales
5. Service
Network effects
When the value of a product or service increases as the number of users
increase.
among the most important reasons you'll pick a product or service over another.
(eBay, uber)
Switching costs
The cost a customer incurs when moving from one product to another. It can involve actual money spent as well as investment in time, any data loss, ETC
Porters 5 forces
A framework considering the interplay between 1. the intensity of rivalry among existing competitors 2. the threat of new entrants 3. the threat of substitute goods or services 4. the bargaining power of buyers and 5. the bargaining power of suppliers
Data asset
Competitive advantage related to data which the firm can leverage, and which rivals are not able to match
Brand
The symbolic embodiment of all the information connected with a product or service
RFID
Small chip-based tags that wirelessly emit a unique code for the item that they are attached to. Next-generation bar code
Greige
Goods to be further customized based on designer/manager collaboration
A/B testing
A randomized group of experiments used to collect data and compare performance among two options studied. Often used in refining the design of technology products. Easy to run on a firm's website.
POS (point of sale)
A transaction processing system that captures customer purchases. Cash register and store checkout systems are examples of this.
Vertical integration
When a single firm owns several layers in its value chain
Showrooming
The concept where customers browse at physical retailers, but purchase products from lower-cost online rivals
De minimis
The provision of the U.S. Trade facilitation and Trade enforcement act onle assesses imports valued above $800.
Unicorn
Startups valued at $1 billion or more
Moore's law
Computers double in smartness while double decline in price. 2x smarter and 2x cheaper every 2 years
Microprocessor
The part of the computer that executes the instructions of a computer program
CPU (central processing unit)
Brain of a computer
Semiconductor
A substance such as a silicon dioxide used inside most computer chips that is capable of enabling as well as inhibiting the flow of electricity. Mainly talking about computer chips
Solid state electronics
Semiconductor-based devices. Have less failures and require less energy than mechanical counterparts because they have no moving parts. RAM, flash memory, and microprocessors
RAM (random-access memory)
The fast, chip-based volatile storage in a computing device
Flash memory
Nonvolatile, chip-based storage, often used in mobile phones, cameras. Slower than conventional RAM but holds charge when power goes out.
Multicore Microprocessor
Microprocessors with two or more (typically lower power) calculating processor cores on the same price of silicon
Latency
Delay, especially discussing networking and data transfer speeds
low latency = faster
Super computers
Much more powerful and faster than regular computers
Massively parallel
Computers designed with many microprocessors that work together to solve problems
Grid computing
A type of computing that uses special software to enable several, often idle computers to work together on common problem, as if they were a massively parallel supercomputer
Cluster computing
Connecting server computers via software and networking so that their resources cna be used to collectively solve computing tasks
SaaS
Form of cloud computing where a firm subscribes to a third-party software and receives a service that is delivered online
Cloud computing
Replacing computing resources with services provided over the internet
Server farms
A massive network of computer servers running software to coordinate their collective use. They provide infrastructure backbone to SaaS and hardware cloud efforts.
E-waste
Discarded, often obsolete technology; also known as electronic waste
Bitcoin
An open source, decentralized payment system that operate in a peer-to-peer environment, without bank or central authority
Cryptocurrency
A digital asset where a secure form of mathematics is used to handle transactions, control the creation of additional units, and verify the transfer of assets. Take advantage of blockchain
Blockchain
A distributed and decentralized ledger that records and verifies transactions and ownership, making it difficult to tamper with or shut down
Long tail
Extremely large selection of content or products (amazon)
Collaborative filtering
A classification of software that monitors trends among customers and uses this data to personalize an individual customer's experience
Churn rate
The rate at which consumers leave a product or service
Transfer pricing
The price paid when divisions of the same company transact with each other
Decision fatigue
A phenomenon where consumers avoid selection decisions with an overwhelming number of choices
Congestion effect
When increasing numbers of users lower the value of a product or service
Digital twin of customer
overview: digital representation that uses customer data, analytics, and AI to model preferences, behaviors, and likely responses. The model can change as it collects new customer information.
ethics: privacy, consent, manipulation, accuracy, bias, security
current: Personalized product and content recommendations/Targeted marketing and advertising
Augmented Connected Workforce
overview: workforce enhanced through AI, automation, IoT, cloud computing, and
collaboration technologies.
current: copilot, AI call center bots
ethics: privacy, job displacement
Humanoid working robots
Robots designed in a human-like form to perform tasks in environments made for humans
current: manufacturing & warehouses, research, moving stuff
future: disaster response, household assistance, construction
ethics: job displacement, privacy,
Cognitive offloading
overview: using external tools or actions to reduce the mental effort needed to complete a task
current: gps, chatGTP, grammarly
ethical: overly dependent, lack of learning and privacy
Programmable money
overview: Digital cash that automatically follows rules without needing a bank to approve it →Works like a digital vending machine: when a rule is met, the money transfers instantly.
current: parking meters
ethical: privacy, code bugs
spatial computing
overview: Technology that places digital content intoyour physical space. Sensors (LiDAR, depthcameras, eye and hand tracking) map the room,and AI keeps virtual objects anchored in place.
current: aerospace
ethical: protections, eye tracking