PURCOM

Language

A complex and dynamic system that humans use to communicate ideas, needs, and emotions.

Grammar

The system of rules governing the structure and formation of sentences and words.

Phonology

The sound system of a language that dictates how words are verbalized with tone and intent.

Lexicon

The collection of words that a language uses.

Speech Community

A group that shares the same set of rules in their own language system.

Language Acquisition

The natural process of picking up and understanding language, typically from family or environment.

Language Learning

The active process of studying and learning another language.

Language Contact

When different speech communities interact with each other, potentially influencing each other's languages.

Language Change

The evolution of a person's language due to contact with other languages.

Verbal Communication

Communication that uses spoken or written words to convey information.

Non-verbal Communication

Communication that uses actions, gestures, facial expressions, and body language instead of words.

Intrapersonal Communication

Communication that occurs within oneself.

Interpersonal Communication

Communication that occurs between two or more people.

Extended Communication

Communication that utilizes technology to reach larger audiences.

Organizational Communication

Communication that takes place within an organization.

Intercultural Communication

Communication between people from different cultures.

Formal Communication

Communication used for professional or official purposes.

Informal Communication

Communication used in ordinary and personal situations.

Clarity (7 Cs of Communication)

Expressing ideas in simple and easy-to-understand language.

Conciseness (7 Cs of Communication)

Delivering maximum meaning using the fewest words.

Concreteness (7 Cs of Communication)

Using specific, definite, and vivid facts/data.

Correctness (7 Cs of Communication)

Ensuring grammatical, structural, and factual accuracy while communicating.

Truthfulness & Accuracy

Communicating facts truthfully without distortion or exaggeration.

Transparency in Communication

Disclosing key risks and important terms openly.

Respect & Human Dignity

Honoring audience rights and cultural perspectives.

Accountability in Communication

Accepting responsibility for the outcomes of transmitted messages.

Oral Communication

The process of sharing information, ideas, feelings, and opinions through spoken words.

Elements of Oral Communication

Includes speaker, message, listener/receiver, channel, feedback, and context.

Effective Oral Communication Characteristics

Should be clear, concise, appropriate, organized, respectful, engaging, and supported by body language.

Importance of Oral Communication

Helps express ideas, build relationships, share information quickly, and influence others.

Communication Mode

The architectural framework of an interaction that determines how a message is structured and interpreted.

Multimodal Communication

Communication that combines several modes for clarity.

Verbal Mode

The use of spoken or written words to communicate.

Non-Verbal Mode

Transmission of information without words, including body language and tone.

Visual Mode

Uses signs, typography, and illustrations to convey information.

Digital/Electronic Mode

Refers to mediated communication that incorporates text, video, and audio.

One-Way Communication

Communication where the message goes from sender to receiver without immediate feedback.

Two-Way Communication

Communication where both sender and receiver exchange messages and provide feedback.

Communication According to Mode

Classified into verbal, non-verbal, visual, and digital/electronic communication.

Communication According to Context

Classified into intrapersonal, interpersonal, extended, organizational, and intercultural communication.

Communication According to Purpose & Style

Distinguished into formal and informal communication.

Dynamic Alignment

The need for coherent connections between verbal content and non-verbal execution in oral communication.

Feedback

The response to a message that allows for adjustment and refinement.

Communication Ethics

The moral principles governing how information is created and shared.

Core Ethical Pillars

Truthfulness, transparency, respect for dignity, and accountability.

Communication Flow

The direction in which communication occurs, categorized into one-way and two-way communication.

Role of Speaker

To send the message in oral communication.

Role of Listener/Receiver

To receive and interpret the message.

Channel in Communication

The medium used to communicate.

Context in Communication

The situation where communication takes place.

Communication Integrity

Refers to the accuracy and context of the information presented.

Private Sphere of Communication

Communication that happens in personal or home settings.

Public Sphere of Communication

Communication that occurs in public settings or with larger groups.

Interpersonal Relationship

A connection between two or more individuals that involves communication.

Cognitive Recognition in Communication

The process of understanding and interpreting messages quickly.

Internal Feedback

The self-evaluation and adjustment made during communication.

External Feedback

Responses received from others based on communication.

Communication Barriers

Obstacles that prevent effective communication.

Active Listening

The process of fully focusing on and engaging with what is being communicated.

Awareness of Diversity

Understanding and respecting the different backgrounds and perspectives of others.

Effective Questioning

The use of targeted questions to clarify or prompt discussion.

Encourage Participation

Fostering an environment where individuals feel comfortable contributing.

Conflict Resolution

The methods used to resolve disagreements effectively in communication.

Empathy in Communication

The ability to understand and share the feelings of others during interactions.

Cultural Sensitivity

Being aware of and respecting cultural differences in communication styles.

Negotiation Skills

The ability to discuss and resolve differences through communication.

Persuasive Communication

Aims to influence the attitudes or behaviors of others.

Informative Communication

Focuses on providing information and facts to the audience.

Emotional Intelligence in Communication

The ability to recognize and manage one’s own emotions and those of others.

Message Clarity

The quality of being easily understood and free from ambiguity when communicating.

Call to Action

Encouraging the audience to take a specific action after communication.

Transmedia Communication

Communication that spans across multiple platforms and formats.

Communication Scheduling

The planning of when to communicate to maximize effectiveness.

Transparency in Messaging

Being open about the intentions and aims of communication.

Crisis Communication

Handling communications during critical events or challenges.

Listening Styles

Different ways individuals engage and respond to communication.

Interpersonal Communication Skills

The ability to communicate effectively with others on a personal level.

Feedback Mechanisms

Systems put in place to allow for feedback in communication processes.

Rhetorical Strategies

Techniques used to persuade or convey ideas effectively in communication.

Public Speaking Skills

The abilities required to communicate effectively to a group.

Application of Communication Theory

Using theoretical concepts to evaluate practical communication scenarios.

Cross-Cultural Communication

Communication between individuals from different cultures.

Transactional Communication Model

A model that views communication as a dynamic transaction between sender and receiver.

Communication Networks

The systems through which information flows within an organization.

Non-verbal Cues

Signals given without words, such as gestures, facial expressions, and posture.

Crisis Management Communication

Strategies employed to communicate effectively during a crisis.

Public Speaking Anxiety

The fear and apprehension regarding speaking in front of an audience.

Communication Styles

The various ways individuals express themselves during interaction.

Media Literacy

The ability to access, analyze, and create media in various forms.

Social Media Communication

Interactions that occur via social media platforms.

Personal Branding in Communication

The practice of managing and optimizing your professional reputation.

Integrated Marketing Communication (IMC)

Coordinated communication strategies across multiple marketing channels.

Knowledge Management in Communication

The process of creating, sharing, and utilizing knowledge effectively.

Storytelling in Communication

The use of narrative to engage and inform an audience.

Interactive Communication

A two-way communication process that involves active participation.

Authenticity in Communication

Being genuine and honest in your communication with others.

Digital Literacy

The ability to find, evaluate, and utilize digital information effectively.

Persuasive Techniques

Methods used to convince others of a particular viewpoint.

Brand Loyalty Communication

Strategies that foster emotional connection with a brand.

Visual Aids in Communication

Use of images, graphs, and videos to enhance communication effectiveness.