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Attention
process by which mind chooses from among various stimuli that strike the senses at any given moment
Balint’s Syndrome
lesion of occipitoparietal lobe
patients can only perceive one object at a time (simultanagnosia)
also exhibits optic ataxia & oculomotor apraxia

Selective Attention
allocation of attention among relevant inputs, thoughts, and actions while simultaneosuly ignoring irrelevant/distracting inputs
(not global brain state)
Top-down processing (goal-driven)
voluntary & uses personal knowledge to drive attention
(EX: looking for your friend in a crowd)

Bottom-up processing (stimulus-driven)
reflexive & stimulus-driven attention (captured automatically by something noticeable)
(EX: turning towards a sudden loud noise)

Voluntary attention (endogenous)
ability to intentionally pay attention to something in particular
(top-down/goal-driven; guided by expectations & rewards)
(EX: choosing to study your notes)
Reflexive attention (exogenous)
sensory event captures attention
(bottom-up, stimulus-driven; unintentional)
(EX: noticing flash of light)
Overt attention
orientating head towards stimulus (obvious, observable)
(EX: looking directly at someone)
Covert attention
attending to something without moving eyes (stealthy)
(EX: watching someone in your peripheral vision)
Hemispatial neglect
ignores stimuli on left side of space following stroke in right parietal lobe
reduced awareness of side opposite to lesion
(EX: patient may fail to eat food on left side/draw left side of image)

Helmholtz’s experiment (Figure 7.9)
participants maintained central eye fixation while briefly illuminated letters appeared at different locations
letters in attended region were perceived more accurately
Attention can shift independently of eye movement (demonstrates covert attention)

Cocktail party (dichotic listening task)
different messages are presented to each ear
participants repeat/shadow message from one ear while ignoring the other
remember relatively little about unattended message
Attention limits how much incoming information receives further processing

Posner spatial cuing task
participants fixate on central cross while a cue predicts where target may appear
valid cue → faster response
invalid cue → slower response
neutral cue → intermediate response
Attention behaves like a mental spotlight as it’ll enhance processing at attended locations even without eye movements

Broadbent’s model (early selection)
unattended information is filtered before complete perceptual/semantic processing

Late selection
stimuli undergo substantial processing before selection for awareness/response

Treisman’s attenuation account
unattended information is weakened rather than completely blocked


Early-selection ERP Experiment
participants covertly attend to one visual field
EEG records ERPs over visual cortex
attended stimuli produce larger early P1 component

Single neuron experiment early-selection
researchers record neurons in visual area V4
neuronal firing changes depending on which stimulus receives attention
Attention selectively enhances sensory representations at single-neuron level

What happens after 50-200 ms after a sudden peripheral cue?
attention facilitates processing at cued location
What happens after ~300 ms after a sudden peripheral cue?
An inhibitory effect develops → making responses at that location relatively slower
Inhibition of return (IOR)
helps prevent attention from repeatedly returning to previously inspected locations
Tresiman’s feature integration theory
attention binds separate visual features (EX: color & shape) into a single perceived object
Pop-out searches
a distinctive feature is detected quickly (reaction time is relatively independent of set size)
Conjunction search
target requires combining features (reaction time increases with more distractors)
Connection to Helmholtz
spatial attention acts like a spotlight (help binds features at the selected location)

Dorsal network
supports voluntary goal-directed selection

Ventral network
network that responds to novel/salient stimuli & helps redirect attention

Object attention
attention can act on higher-order stimulus representations