behavior change exam 2

Motivation def

The impetus that gives purpose or direction to behavior and operates in humans at a conscious or unconscious level

Motivation leads to (3 things)

Directs effort, mobilizes energy, maintains effort

Van vugt 4 I’s

Information

Identity

Incentives

Institutions

Communication theory

Source → encoding → the message/medium → decoding → receiver → feedback

Information as motivation

Core motive: understanding

The need to understand the physical and social environment

Identity as motivation

Core motive: belonging

The need for positive social identity

Institutions as motivation

Core motive: trusting

The need to build trusting relationships

Incentives as motivation

Core motive: self enhancing

The need to improve oneself and increase one’s resources

Social influence def

Any process by which a person’s attitudes opinions beliefs or behaviors are altered by some form of social communication

Behavior equation

Behavior is a function of the person and the environment (situation)