Datas

define quantative data

data that represents behaviour in terms of numbers or quantities

define qualitative data

data that can’t be quantified or counted

define primary data

information that is observed or collected directly from first-hand experience

define secondary data

information that was collected for a purpose other than the current one

give a example of quantative data

• in self report methods like questionnaires, closed questions often collect numerical data

what do qualitative datas usually contain?

• often contains opinions and descriptions

what’s a con of primary data?

time consuming

define meta-analysis

uses secondary data; data is taken from a large number of studies which involve the same research questions and methodology, the results are then combined

provide the pros of using quantative data

easier to analyse, using inferential statistics

what’s the main con of using qualitative data?

increased complexity makes it more difficult to analyse data and draw conclusions

state the pros for using primary data

researcher has control over the data + data collection can be designed so it fits the aim of the study

state the pros + cons for using secondary data

pros: much simpler to access someone else’s data + cheaper + less time consuming

cons: it is difficult to find data that fits the exact purpose of the study

state the pro for using qualitative data

pros: provides detailed information which can give valuable insights into human behaviour

what’s the con for using quantative data?

the data oversimplifies reality, not all information is recorded