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types of self
actual, ideal, ought, dread
actual self
the person we believe ourselves to be
ideal self
the person we wish we could/can be
ought self
the person we feel we should be
dread self
the person we fear becoming
promotion focus
focus on positive outcomes and moving toward becoming out ideal self
prevention focus
focus on negative outcomes and try to avoid not living up to our ought self
determinants of self-concept
introspection, roles we play, social identities we form, comparisons we make with others, how other people judge us, surrounding culture
introspection
process of reflecting on our own conscious thoughts, feelings, mental states and motivations
social context
the active sense of self shifts depending on who you are interacting with. (interaction with a teacher vs a close friend)
working self concept
“right now self” what part of your identity is currently used based on where you are and who are you with (your identity in that moment)
distinctiveness
natural highlight and focus on aspect of yourself that make you stand out or feel unique in a certain environment (being colored at a PWI)
what determines the development of the social self
attributions of success and failure and other people’s judgments
attributions of success and failure
how you explain your wins and losses forms your self-concept and confidence (success is b/c of skill vs luck)
looking glass self
seeing ourselves the way we other others percieve us
Self presentation
tool used for impression management, attempt to control/shape the image you present to external and internal audience
external vs internal audience
external= other people
internal= yourself
self handicapping
creating obstacles or excuses for yourself before a task so if you fail, you can blame the obstacle rather than yourself
self monitoring
observing and regulating your own behavior in social situations based on social cues/ expectations
scales and research
physiological tools and studies used to measure and analyze how strongly individuals monitor their social behavior.
self monitoring
extent to which we observe, regulate, and adapt our behavior in social situations to fit social expectations
high self-monitors
flexible and good at assessing social demands and change their behavior accordingly, making their actions inconsistent across different situations
low self-monitors
look inward to their own values and beliefs to guide their actions, behavior remains consistent across different situations regardless of social cues
why do people engage in self presenation
to obtain social/ material resources and to construct and reinforce a desired self-image
when do people engage in self presenation
when people are self conscious in a public setting, or when they are high self-monitoring
broad goals of slef presentation
appear likeable, appear competent, convey status and power
goal of ingratiation
to appear likeable
method of ingratiation
using compliments, expressing agreement, using supportive nonverbal cues, highlighting similarities
risk of ingratiation
getting caught or viewed as a suck up/brown noser
goal of intimidation
to appear powerful/dangerous
method of intimidation
threats, displays of power, nonverbal dominance, aggressive behavior to induce fear/compliance
risk of indimiation
being viewed as a bully/dangerous threat rather than gaining respect
goal of supplication
to appear helpless or needy
method of supplication
advertising weakness or dependence to get help, sympathy or nurturance from others
risk of supplication
being perceives as incompetent, lazy, or an unwanted burden
goal of self-promotion
to appear competent
method of self-promotion
claiming competence, staging performances, showing off trophies/credentials or using self handicapping (blaming obstacle rather than yourself)
risk of self promotion
perceived as arrogant, full of oneself, or bragger
gaol of exemplification
to appear worthy, moral or deidcated
method of exemplification
projecting an image of high integrity, self sacrifice to serve as a moral standard for others
risk of exemplification
being perceived as hypocrite, self-righteous, and overly judgemental
spotlight effect
tendency to overestimate how much other people notice or evaluate their appearance, behavior, and mistakes (thinking that people are always watching us
Gilovich et al. study
asked students to put on an embarrassing shirt and walk into room with other people, people overestimated how many people would notice their shirt
direct socialization
instruction and feedback from parents, peers, and society on how boys and girls should behave
toy preference and play styles
gender typed toys and social play patterns to reinforce traditional gender behaviors contributes to distinct social identites and self concepts between genders
self efficacy
how competent you feel to accomplish a specific task high self-efficacy leads you to set more challenging goals and persist through setbacks lo
locus of control
the degree to which you believe you have power over the outcomes of your life inte
internal locus of control
believing outcomes are controlled by your own efforts, skills and actions ex
external locus of control
believing outcomes are determined by outside focuses like luck, fate or chance
maximizers vs satisficers
maximizers: exhaustively evaluate every option to make the absolute best choice satisficers: choose the first option that meets their basic standards
irreversibility
people tend to be happier with their decisions when the choice is finals and cannot be undone, since it prevents second guessing
self enhancements
the drive to view yourself positively and protect self-esteem by focusing on strengths and favorable feedback
self-verification
the desire to have stable, accurate beliefs about oneself, even negative ones, because consistency provides a send of predictability and coherence
self serving attributions
pattern of explaining outcomes where you attribute positive outcomes/successes to internal factors (your effort) and negative outcomes/failure to external factors (bad luck, unfair test)
LaPiere
showed that attitudes do not always predict behavior, went to China when there was a lot of hate against US but people were still polite when face to face showing that behavior can be different from their stated attitudes
attitude
tendency that is expressed by evaluating a particular entity with some degree of favor or disfavor, internal evaluation
affect of attitude
how you feel about an attitude object (whatever is being evaluated)
behavior of attitude
what you do or how you act toward the object
cognition of attitude
what you think or believe about the attitude object
embeddedness
how deeply a the attitude is connected with a perons’s values and identity
commitment
how far a person is bound to a specific position
3 ways attitudes can be structured as
A single overall factor, 2 broader factors (enviornmental preservation and utilization) 12 specific dimensions
preservation
protecting nature for its essential value, i.e enjoying it for spending time in natural environments, support conservation policies, activism, personal conservation behavior, ecocentric concern, support for population growth policies (managing and controlling it)
utilization factor
attitudes centered around using around using natural resources for advancement and economic growth → supporting conservation only because it is needed for human survival, supporting altering nature
ways attitudes are formed
classical conditioning, operant conditioning, observational learning, direct socialization, heredity
Fishbein and Ajzen model of attitude formation and decision making
start with single belief → exercise is good for health
belief is evaluated → judge is the outcome is + or -
add other beliefs and evaluations → give energy
form attitude → combine beliefs to create attitude
form set of intentions → based on the attitude make plans → plan to work out x amount of times
look at single behavior → intention can lead to a certain action
look at set of behaviors → over time intentions show a larger pattern (change in lifestyle to be healthy
principle of correspondence
rule stating that attitudes only predict behavior when both are measured at matching levels of specificity
4 components of the principles of correspondence
an attitude should be consistent with a set of beliefs, not any single belief (having one bad thought about something does not mean you hate it)
an attitude should be consistent with a set of intentions not just one single intention (plan to get good grades then you have to put in the effort)
people generally do what they intend to do
attitude should be consistent with a set of behaviors one just one
Jones and Sigall
created the Bogus pipeline, to get people to report their true attitudes when self-reporting on sensitive topics
Bogus Pipeline
had a fake set up, where participants are hooked to a high tech looking machine, telling them that it can detect the smallest changes when they lie4
4 methods for measuring attitude
Bogardus Social distance scale, error-choice method, semantic differential, likert-type scale
bogardus social distance scale
measures how willing a person is to accept various social groups into different levels of closeness/intimacy
error choice method
indirect self report technique that makes attitude questions as a multiple choice “factual-knowledge” test
semantic differential
rating scale where they evaluate an attitude object along a continuum between 2 opposite adjectives
likert type scale
the most common survey scale where they indicate their level of agreement/disagreement with a series of statements
zimbardo stanford prison experiment
randomly assigned people as guards and prisoners and found that acting out a role shapes real attitudes and beliefs
Balance Theory
focus on maintaining a cognitive balance between 3 elements (you, another person, and attitude object). If there is a imbalance tensions force a shift in attitude to restore balance
cognitive dissonance theory
inconsistency causes arousal (when behavior contradicts your attitude, it creates an uncomfortable mental friction= dissonance) drive to reduce arousal (b/s discomfort feels bad, we have a drive to align the 2), attitudes change to reduce arousal (cannot change the past, so you change the attitude to match what you just did)
Bem’s Self Perception theory
we infer our attitudes from our behavior (when existing attitude is weak, we look at our own actions to figure out how we feel, tied with intrinsic and extrinsic motivation
intrinsic motivation
doing an activity for the sake of personal satisfaction
extrinsic motivation
doing an activity to earn an external reward, obtain approval or avoid punishment
explicit attitudes
attitudes that are deliberate and easy to self report (i hate x food)
implicit attitudes
involuntary, uncontrollable and unconscious evaluations/associations that exist below conscious awareness
IAT - implicit association test
measures the speed and accuracy with which you paid different concepts
persuasion
change in attitude or beliefs due to a message
cognitive response models
focus on internal thoughts, evaluations, and reactions that go on in their mind while listening to a persuasive message
what does persuasion actually depend on
how the listener interprets and responds to the message internally
heuristic systematic model HSM
people process persuasive messages using either systemic processing and heuristic processing
systemic processing
part of Heuristic systemic model, deep, careful and analytical thinking, pay close attention to the strength and quality of the arguments
heuristic processing
part of Heuristic systematic model, fast, automatic mental shortcuts, or rules of thumb
elaboration likelihood model ELM
dual process framework that divides persuasion into central route and peripheral route
central route
part of ELM high mental effort, listeners examine the argument, logic and evidence = long lasting attitude changes that are resistant to counter persuasion
peripheral route
Part of ELM low mental effort, focus on superficial cues/surface characteristics = temporary attitude change
factros affecting persuasion
source factors (who), message factor (what) recipient factors (to whom), channel factors (what medium was it presented through)
attitude inoculation
technique used to make people immune to persuasive attempts by strengthening personal commitment (if someone is attacking their belief they double down), mildly challenge beliefs (use weak counter argument to get a person to question their own belief)
what does resisting persuasion lead to
counterarguments → when they already have an idea of what the normal response is, they have something pre-prepared
conformity
concept of social influence → change in behavior/belief b/c of real or imagine group pressure
compliance
concept of social influence → publicly acting in accord with an explicit/implicit request while disagreeing privately
obedience
concept of social influence → acting in accord with a direct order/command, normally from an authority figure (going along with demand from an authority)