ECU Comm 2020 Exam 2

Persuasive Presentation

What type of presentation was about race being an illusion?

Length of speech divided by 2 add 1

How do you determine how many visual aids are appropriate for a speech of a given length?

reference the visual aid

continue to make eye contact with the audience

ensure the visual aid can be seen by the full audience

*visual aids are not note cards

What should you do while presenting visual aids?

Pulling out the wallet, gesturing the heart and pointing to the brain

What type of visual aids did Hans Roslings speech on HIV use?

Contrast: How images stick out from the background

Harmony: All parts of the image work together

What are the basic design principles (ex. contrast, harmony)

Exigence: " Imperfection marked by urgency." It is a problem that has taken place an the speaker believes that if they say something about it, it will go away

Audience: People capable of listening & who are capable of mediating change

Constraints: These are the people, events, objects or relations which constrains the decisions needed to remove the exigence

What are the three key element in any rhetoric situation?

Using the "what is" and "what could be" formula

What did Nancy Durante say was the secret secret structure of great talks?

Death, Taxes

What type of problems cannot be solved by rhetoric?

Moderator approach: person acts as the coordinator by explaining the topic and telling the audience what each speaker will discuss

Bookend approach: First person in a group presentation is also the last speaker, providing both the introduction and conclusion for the group

Know the different methods of presenting a successful group presentation?

Rehearse together

What did i say was the most important thing to do if you are giving a group presentation?

Ignore the heckler until you realize his/her intent

Whats the first thing you should do if you are interrupted by a heckler?

Symbolic event in which the small pieces, or the details send a deep message.

1)Referential symbol: Element of an object or event that refers to message sent by the speaker. (Police Badge)

2)Condensation symbol: Element that evokes emotions by condensing them into one symbolic event. (Cross)

What does your book say about spectacles?

The size of the audience, their knowledge about the topic and their opinions about you and your topic.

1)Attending voluntarily

2)How much does the audience know about the topic

3)Will anyone be speaking before you,

if so on what topic?

In audience analysis, what sort of things fall under "situational information."

Lack of careful audience analysis 0

Whats the number one reason speeches fail to meet their goals?

India and China

In what countries do speakers find eye contact off setting?

Artistic proofs - Things that can be managed by the speaker

Inartistic proofs - things outside the speakers control.

(Ex. Tech problems(mic) or Natural Disasters(hurricane)

Know the difference between artistic an inartistic tools?

Involuntary audience members are usually made up of people who are different in a variety of ways.

Voluntary audience members gather because they want to hear the speech, attend the event, or participate in an event.

Know the characteristics of voluntary and involuntary audiences?

Attitudes: a feeling of approval or disapproval of a person, group idea or event

Values: are principles that serve as personal guidelines for behavior(Free speech/screaming bomb)

Beliefs: mental acceptance that something is true even when we cannot prove that its true

Needs: a state in which an unsatisfied condition exist

Difference between attitudes, values, beliefs and needs?

Repetition: Simply repeating a word or series of words in successive clauses or sentences

Alliteration: Repetition of consonants usually the first and last letter in the word.(Smart, Students, Study)

Parallelism: Similarly phrased ideas presented in succession ("We will not tire, we will not falter and e will not fail")

Antithesis: Two parallel but contrasting ideas contained within one sentence (1 small step for man, 1 large step for mankind)

Assonance:The repetition of the vowel sound (ex. emeniem)

Difference between repetition, alliteration, parallelism, antithesis and assonance?

ambiguous words and euphemism

What should you avoid in order to be clear when you speak?

o Forceful language involves the effectiveness use of volume, emphasis, and pitch. In persuasion it adds to the confidence an audience has in a speaker

What are the components of forceful language?

1) Picture in your mind what your describing to create the mental image for your audience

2)Use the active voice

("I shot the sheriff" opposed to "The sheriff was shot")

How do you create vivid language?

Walter Fisher argues that humans are storytelling beings by nature. We evaluate stories based on two elements, narrative coherence (makes sense to the world we live in) and narrative fidelity(Degree in which the story matches are own beliefs and experiences)

Questions about narrative paradigm?

Narrative = Story

Paradigm = A way

-For Burke rhetoric was about identification

-Identification is based on the sharing if substance (becoming con-substantial with others)

-Ex. substance include physical characteristics, talents, occupations, experiences, personality, beliefs and attitudes.

-We trust and believe in people with whom we share substance

Questions about identification?

MUGGING

Act: what was done

Agent: where was it done

Agency: who did it

Scene: how they did it

Purpose: why they think they did it

What are the five parts of Burke's pentad?