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Memory
the persistence of learning over time through the storage and retrieval of information.
Encoding
getting information into the memory system, for example by extracting meaning
storage
holding onto/retaining encoded encoded info over time
retrieval
process of getting information out of memory storage
Atkinson-Shiffrin three-stage model
the classic model in which information moves from sensory memory to short-term memory and to long-term memory.
Sensory memory
immediate recording of sensory information in the memory system for a brief period.
Short-term memory
activated memory that briefly holds a few items, such as a phone number, before it is stored or forgotten
Long term memory
the relatively permanent and limitless storehouse of the memory system, including knowledge, skills, and experience.
Working Memory
a form of short-term memory that emphasises active processing and manipulates information, allowing for reasoning and decision-making.
Automatic Processing
Encoding; unconscious encoding of information, such as space, time, and frequency, with little effort
Effortful processing
encoding of information that requires attention and conscious effort; often produces durable and accessible memories.
Rehearsal
conscious repetition of information to enhance memory retention. The amount remembered depends on TIME spent learning
Spacing effect
Spreading study or practice out over time produces better long-term retention
Serial position effect
tendency to recall 1st and last items in a list best
primacy effect
after a delay, recalling the frist items in a list best
recency effect
immediately after seeing a list, recalling the last items best
overlearning
continuing to rehearse material after you have already mastered it, which increase retention
testing effect
Repetitively quizzing yourself on studied material imporves learning rather than just measuring it
Imagery
visual encoding; mental pictures, a powerful aid to effortful processing, especually paired with meaning
Chunking
Organizing items into familiar, manageable units often occurs automatically
Mnemonics
memory aids, especially those using vivid imagery and organizational devices. For example acronyms, acrostics, and the peg-word system
hierarchies
organizing information into levels of importance or broad categories. This method aids in memory retention and retrieval.

iconic memory
part of sensory memory; momentary visual sensory memory lasting no more than a few tenths of a second

echoic memory
part of sensory memory that has a momentary auditory sensory memory; sounds and words can be recalled for about 3 or 4 seconds
magical number seven
George Miller’s term for short-term memory capacity is roughly seven items, giving or taking two items that can be retained in working memory.
Long-term potentiation (LTP)
an increase in a synapse’s firing potential after brief, rapid stimulation; believed to be the neural basis for learning and memory
Flashbulb memory
clear, vivid, memory of an emotionally significant moment or event
amnesia
loss of memory
Implicit memory
nondeclarative memory; retrieved without the need for conscious recall; memory that influences thoughts and behaviors without awareness
Explicit Memory
declarative memory; memory of facts and experiences that one can consciously know and delcare

Hippocampus
a neural center that is located in the limbic system; helps process EXPLICIT memories for storage
cerebellum
the brain region at the rear of the brainstem; helps form and store IMPLICIT memories created by classical conditioning
Recall
measure of memory in which the person must retrieve info learned earlier, (fill in blank test)
recognition
measure of memory in which you need only identify items previously learned (MCQ)
relearning
a measure of memory that assesses the amount of time saved when learning material the second time
priming
the activation, often unconscious, of particular associations in memory
retrieval cues
bits of associated info that serve as anchor points for acessesing a target memory
context effects
putting yourself back in the setting where you originally learned something, which primes retrieval
mood-congruent memory
tendency to recall experiences that are consistent with your current good or bad mood
state-dependent memory
tendency to recall information better when you are in the same physical or emotional state as when you learned it
Encoding failure
forgetting that occurs because information never got processed into long-term memory. without effort, many memories never form
Storage decay
forgetting caused by the gradual fading of the physical memory trace over time
retrieval failure
forgetting in which info is stored but cannot be accessed as forgetting, like tip-of-the-tounge moments
Proactive interference
something you learned earlier that disrupts your recall of new information
Retroactive interference
new information making it harder to recall something you learned earlier
positive transfer
when previously learned information makes learning new, related info easier, like Spanish helping with italian
Repression
Sigmund Freud's psychoanalytical theory is the basis of defense mechanism that banishes anxiety, arousing thoughts, feelings, and memories from conscious
motivated forgetting
unknowingly revising our own histories so memories fit our self-concept and reduce anxiety
misinformation effect
incorporating misleading info into one’s memory of an event; hindsight bias plays a role
Source amnesia
attributing a memory to the wrong source, whether something experienced, heard, read, or imagined; also called misatribution. retain memory of an event but not the context in which was acquired
SQ3R
a study method that incorporates five steps: Survey, Question, Read, Retrieve, and Review, designed to improve comprehension and retention of material.