Sampling Methods, Errors, and Units of Analysis

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Vocabulary flashcards covering core sampling concepts, probability vs non-probability sampling methods, sampling errors, fallacies, and structural diagrams from the lecture notes.

Last updated 7:01 AM on 10/6/26
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27 Terms

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Population

The entire set of entities, such as individuals, cities, states, neighborhoods, or schools, in which a researcher is interested.

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Sample

A subset of entities selected from a population that is studied to make conclusions about the entire population.

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Representativeness

The extent to which a sample is similar to the population in all respects relevant to the study.

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Generalizability

The validity of conclusions or generalizations that can be drawn about a population based on studying a sample.

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Sample Generalizability

The ability to generalize sample results back to the specific population from which the sample was selected.

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Cross-Population Generalizability

The ability to generalize findings from a study of one sample or population to another setting or population.

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Target Population

The specific population to which a researcher wishes to generalize study findings.

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Sampling Frame

The list of cases or units from which a researcher selects a sample.

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Probability Sampling

A sampling method where each entity in the population has a known and non-zero probability of selection that is random and unrelated to the study variables.

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Non-Probability Sampling

A sampling method where the probability of selecting each entity is unknown and systematic, potentially relating to the study variables.

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Simple Random Sampling

A probability sampling method in which cases are randomly selected from a full list of entities in the population.

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Systematic Random Sampling

A probability sampling method in which elements are selected by picking every nthn\text{th} case from an unsorted list of population entities.

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Stratified Random Sampling

A probability sampling method where the population is sorted into distinct groups (strata) and an exact number of cases is randomly selected from each group.

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Proportionate Stratified Sampling

A stratified sampling method where elements are selected from each stratum so that the sample matches the exact proportions of those strata in the overall population.

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Disproportionate Stratified Sampling

A stratified sampling method where elements are selected from strata in proportions different from the population, useful for analyzing smaller subpopulations.

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Multi-Stage Cluster Sampling

A probability sampling method where elements are selected in two or more stages, beginning with the random selection of naturally occurring aggregate groups (clusters) and ending with random selection within clusters.

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Clusters

Naturally occurring aggregate groups of elements, such as schools, cities, or states, used as sampling units in multi-stage cluster sampling.

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Sampling Error

Differences in a value between a sample and the population that occur by chance in random samples and tend to cancel out across many samples.

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Systematic Error

Differences between sample and population values resulting from non-random sampling methods or bias, which do not cancel out or decrease with larger sample sizes.

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Convenience Sampling

A non-probability sampling method in which elements are selected based on availability or convenience, yielding a low likelihood of representativeness.

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Quota Sampling

A non-probability sampling method using convenience sampling where quotas are set to ensure representativeness for specific chosen characteristics.

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Purposive Sampling

A non-probability sampling method (also called judgment sampling) where each entity is selected based on the researcher's judgment of its unique position or purpose.

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Snowball Sampling

A non-probability sampling method in which initial population members are interviewed and asked to identify other members, useful for hard-to-reach interconnected populations.

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Respondent-Driven Sampling

A structured version of snowball sampling that uses financial incentives and recruitment rules across successive waves to produce a more representative sample.

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Units of Analysis

The level of social life or entity about which data is collected and conclusions are drawn, classified as individual-level or group-level.

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Reductionist Fallacy

An error in causal reasoning that occurs when conclusions about group-level processes are drawn based on data collected from individual-level units.

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Ecological Fallacy

An error in causal reasoning that occurs when conclusions about individual-level processes are drawn based on data collected from group-level units.