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The Principles of Design
The Principles of Design are a set of guidelines that help to create aesthetically pleasing and effective visual compositions. They include balance, contrast, emphasis, movement, pattern, rhythm, and unity.
• Balance
Refers to the distribution of visual weight in a composition, creating a sense of stability. It can be symmetrical or asymmetrical.
• Contrast
The principle of contrast refers to the difference in elements such as color, shape, or size in a design. It is used to highlight differences and create visual interest.
• Emphasis
The focal point or area of interest in a design that draws attention and creates significance. Emphasis can be achieved through various elements such as color, size, and placement.
• Pattern
Refers to the repeated use of shapes, colors, or textures in a design, creating visual coherence and interest.
• Scale/Proportion
The relationship between the sizes of different elements in a design, often used to create balance and harmony. Scale refers to the size of an element in relation to its context, while proportion relates to the relationship between different elements within the design.
• Rhythm
The repetition of visual elements in a design to create movement and guide the viewer's eye. Rhythm can be achieved through patterns, colors, and shapes, enhancing the overall composition.
• Unity
Refers to the cohesion and harmony of a design, achieved by combining various elements to create a cohesive visual experience. It ensures that all components work together to convey a single message or impression.
• Variety
Achieved when design elements are varried in size, color, shape, texture, or other attributes.
• Movement
The way in which the viewer’s eye is directed in a work. It can imply motion, hint at a narrative or simply create a pleasing effect.
The Elements of Art
Physical parts of artwork. Includes line, shape, form, space, texture, value, color, and time.
• Form/Mass
Three-dimensional element of art and has volume (length, width, and height).
• Line
Infinite series of points that are arranged in a direction.
Contour Lines
Define the edges of objects, or where differing areas meet.
Implied Lines
Series of points that are connected by the viewer’s eye.
Vertical Lines
Communicate strength, stability, and authority.
Horizontal Lines
Communicate calm, peace, and passiveness.
Diagonal Lines
Communicate movement, action, and drama.
Directional Lines
Draw our attention to something the artists want us to notice to help to enhance the illusion of space or depth in an image.
Geometric Shapes
Shapes with mathematically regular contours, like circles, rectangles, and octagonal.
Organic Shapes
Are irregular, asymmetrical, and often found in nature.
• Space
Overlapping, size, placement, & shading.
Overlapping
The object that is closest will overlap and obscure objects that are further back in space.
Size
Larger objects appear to be closer while smaller objects appear to be in the distance.
Placement
Objects higher in the picture appear to be further away.
Shading
Light and shadow create the illusion of form and three-dimensional.
Linear Perspective
Geometrically constructed illusion of the recession of space. (Uses a vanishing point and horizon line)
Atmospheric Perspective
The use of color to simulate the illusion of space. (Has a background, middle ground, and foreground).
Foreshortening
A method for rendering a figure or object in perspective. Things that look closer look bigger, while parts further back look smaller or hidden.
• Texture
The tactile quality of a surface.
Actual Texture
The condition in which texture is created, not represented.
Simulated Texture
The visual representation or illusion of a tactile surface, common in 2-dimensional works.
• Value
Refers to the lightness or darkness within a work of art.
Hue
What the color is.
Saturation
How pure the color is.
Brightness/Value
Lightness/darkness of it.
• Identity
The use of creative expression to explore, question, and reflect who we are as individuals and members of society.
• Iconography
The visual symbolism, imagery, and study, of symbols used art to convey deeper meanings, hidden in messages, or cultural narratives.
• Carving
A subtractive method. The only changes are those that remove material.
• Weaving
Process of making fabric by interlacing two sets of threads, warp (vertical) and weft (horizontal).
• Casting
The process of making metal sculpture/objects, using models first modeled in clay, wax, etc.
• Labor
Can change the way we view art, ie. the more labor someone uses in a piece we can perceive it to be more skillfully made.
• Still-life
Non-living.
• Narrative art
The visual way an artwork tells a story, captures an event, or suggests a sequence of actions.
Narrative Art
Art that tells a story.
Genre Art
Art that represents everyday life.
Expressionism
A movement in the arts in which the artist does not depict objective reality, but rather the subjective expression of inner experience.e
Nonrepresentational
Not intended to represent a physical object in reality.
Intaglio
A printmaking technique where the image is etched or carved into surface, and ink fills the grooves to make the print.
Impasto
Applying thick layers of paint so that the brush-stokes or texture stand out from the surface.
Lithography
A printmaking process that uses a flat surface, usually limestone or a metal plate, where ink sticks to the drawn areas.
Fresco
A painting technique where pigment is applied to wet plaster, allowing the paint to become part of the wall as it dries.
Encaustic
A painting technique using pigments mixed with heated wax as the binding material.
Iconography
The study of content of images, including identification, description, and interpretations.
Symbolism
The practice of using an object, word, or action to mean something deeper than its literal sense.