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Altruism
Concern and helpfulness without offered or expected benefits in return.
Social exchange theory
Interactions involve maximizing social rewards and minimizing personal costs.
External rewards for helping
Benefits received from others in return for helping.
Internal rewards for helping
Feelings of self-worth and satisfaction.
Spending on others
Increases happiness more than spending on oneself.
Egoism
The idea that self-interest motivates all behavior.
Distress and helping
Others' distress can create arousal that motivates helping.
Guilt and helping
Doing good after doing bad can reduce guilt and restore self-image.
Self-preoccupation and helping
Bad feelings can reduce helping when they cause self-preoccupation.
Feel good-do good effect
Happy people tend to be more helpful.
Reciprocity norm
The expectation that we return help rather than harm to those who help us.
Social capital
Mutual support and cooperation enabled by a social network.
Unsolicited aid and self-esteem
Receiving unsolicited help may decrease self-esteem.
Social responsibility norm
The expectation to help people in need without regard to future exchanges.
Attributions and helping
People are more likely to help when need is attributed to uncontrollable circumstances.
Gender and seeking help
Women are more likely to seek help.
Kin selection
Helping individuals who share copies of one's genes.
Hamilton's rule
Altruism can evolve when c < rb: cost is less than relatedness times benefit.
Ground squirrel alarm calls
Calls warn others of predators but significantly risk the caller.
Inclusive fitness and alarm calls
Sacrificing oneself may enhance the survival of many genetic relatives.
Reciprocal altruism
Helping nonrelatives can benefit both parties when returns exceed helping costs.
Vampire bat food sharing
Bats share regurgitated blood, especially with bats that previously helped them.
Empathy
The vicarious experience of another person's feelings.
Empathy and helping
Inducing empathy increases the likelihood of helping.
Secure attachment and empathy
Secure attachment makes empathy for another's suffering more likely.
Bystander effect
As bystander numbers increase, any one witness becomes less likely to help.
Noticing in groups
People tend to notice less when they are in groups.
Pluralistic ignorance
People may mistakenly assume others do not share their concerns about an emergency.
Diffusion of responsibility
More bystanders reduce any one person's sense of responsibility to help.
Time pressure and helping
Time pressure is a situational factor that influences helping.
Race and the bystander effect
The effect is more pronounced when the person needing help is another race.
Personality and altruism
No strong, reliable personality predictors have emerged for single helping instances.
Gender and helping situations
Men more often help in danger; women more often help in safer situations.