types of conformity-SI

Conformity

A change in belief or behaviour in order to fit in with a group. This is either a in response to either real or imagined group pressure

Compliance

Going along with others in public but privately not changing personal opinion or behaviours, superficial and often temporary change

Internalisation

Occurs when a person genuinely accepts the group norms. This results in private as well as public change of opinion or behaviour, permanent change

Normative social influence

Based on emotional factors and the need to be liked, to be accepted by others

Informational social influence

Based on cognitive factors and the need to be right, usually looking for the answers in people we admire and respect