COMM Mass Media Exam 1 Chapter #1

When comparing mass & interpersonal communication, what three things does the lecture tell you to keep separate?

1. The medium

2. The message

3. The audience

What does the lecture say did NOT begin with the
internet?

Knowledge, relationships, and institutions

What are the three roles the internet expands for users?

• Choose and schedule- users select content and decide when to access it

• Circulate and respond- sharing, comments, and criticism can extend a message’s reach

• Create- a private message and a public video can use the same network

How did postwar family roles help people but also limit them?

Gives people stability and clear responses, limits freedom by expecting men to work and women to stay home and care for family

How can people use their choices to keep a structure the same or change it?

People can reproduce a structure by following existing rules, or change it by challenging those rules and creating new ones

What are the three levels at which we can study media relationships?

• Individual- how media affects one person

• Group- how media affects relationships and groups

• Society- how media affects society and culture

How do we look at media through the individual, group, and society?

• Individual: We look at how media affects a person’s thoughts, feelings, and behavior.

• Group: We look at how media affects relationships, communication, and groups.

• Society: We look at how media affects culture, communities, and social norms.

What did the Writers Guild of America's 2023 agreement say about AI?

It said that studios cannot require writers to use of AI

What did studios not requiring writers to use AI do?

It did not ban AI from being used in Hollywood

Why doesn't active interpretation make people immune to media influence?

Because we can think carefully about media, but it can still affect what we think and do.

In the media model, which two components involve human agents?

• Media producers – the people who create media.

• Media audiences – the people who consume and interpret media.

In the media model, which two are human creations?

• Media content – what people create and share.

• Media technology – the tools used to create and share media.

In the media model, What surrounds both human creations and human agents?

media institutions

How does the book-publishing example shows industry shaping content?

Publishers decide what books get published and promoted, so the industry can influence what content people see.

How does the difference between watching a film and listening to music show technology shaping users' experiences?

Watching a film is visual, while listening to music is mainly through sound.

How did professional news conventions and lighter handheld cameras shape coverage of the 1950s–1960s civil rights movement?

News rules made reporters focus on important events, while lighter cameras made it easier to film protests and show them on TV.

What were the three differences (circulation, audience, organizing) between the two civil rights media eras?

• Circulation: Older media spread more slowly through newspapers and TV; newer media spreads information much faster online.

• Audience: Older media reached large audiences mainly through TV; newer media lets people share and reach each other directly.

• Organizing: Older movements organized mostly in person; newer movements can organize quickly through social media.