Forever Living Products Marketing Plan Vocabulary

Vocabulary definitions of key business concepts, compensation levels, incentives, and structural criteria of the Forever Living Products marketing plan.

Case Credit (CC)

The official company currency of Forever Living Products used to measure product points and business volume globally, where $1,000$ points equal $1\text{ CC}$.

Vertically Integrated

A company structure in which Forever Living Products controls all operations directly—from cultivating aloe vera, manufacturing, packaging, labeling, and quality checking to delivering products without third-party mediators.

Novus Customer

The entry level customer status in Forever Living Products that provides an initial $5\%$ product discount to start the business journey.

Assistant Supervisor (AS) Level

The business level achieved by completing $2\text{ CC}$ (one-time requirement), offering a $30\%$ product discount plus a $5\%$ cashback (total $35\%$ savings), with an estimated income potential of $\text{₹}30,000$ to $\text{₹}35,000$.

Supervisor Level

The marketing plan level achieved by generating $25\text{ CC}$ within 2 consecutive months, offering a $30\%$ product discount plus an $8\%$ cashback (total $38\%$), with an average monthly income potential of $\text{₹}40,000$.

Assistant Manager (AM) Level

The marketing plan level achieved by accumulating $75\text{ CC}$, providing a $30\%$ discount plus a $13\%$ cashback (total $43\%$), with an income potential ranging from $\text{₹}60,000$ to $\text{₹}70,000$.

Manager Level

A landmark marketing plan level achieved at $120\text{ CC}$, providing a $30\%$ discount plus an $18\%$ cashback (total $48\%$), with an estimated monthly income potential of $\text{₹}1,00,000$ to $\text{₹}1,50,000$ or more.

Manager Royalty Income

A $6\%$ passive royalty commission paid to a Manager on the total monthly turnover generated by a downline Manager in their front line.

Car Plan Level 1

An incentive qualification requiring team turnover of $50\text{ CC}$ in month one, $100\text{ CC}$ in month two, and $150\text{ CC}$ in month three, paying $\text{₹}26,000$ per month for $36$ months.

Car Plan Level 2

An incentive qualification requiring team turnover of $75\text{ CC}$ in month one, $150\text{ CC}$ in month two, and $225\text{ CC}$ in month three, paying $\text{₹}39,000$ per month for $36$ months.

Car Plan Level 3

An incentive level qualification yielding an additional monthly payment of $\text{₹}52,000$ per month for $36$ months.

Chairman's Bonus (CB)

An annual profit-sharing bonus where company distributes $3\%$ of its global annual turnover to qualifying top distributors.

Chairman's Bonus Level 1

A bonus tier paying checks ranging from $\text{₹}4\text{ lakh}$ to $\text{₹}40\text{ lakh}$, achieved by completing $700\text{ CC}$ non-manager business, $600\text{ CC}$ manager business, and $150\text{ CC}$ personal business in a year.

Chairman's Bonus Level 2

A bonus tier paying checks ranging from $\text{₹}50\text{ lakh}$ to $\text{₹}2\text{ crore}$, achieved when a distributor has 3 front-line managers who qualify for Chairman's Bonus.

Chairman's Bonus Level 3

The top bonus tier paying checks ranging from $\text{₹}2\text{ crore}$ to $\text{₹}15\text{ crore}$, achieved when a distributor has 6 front-line managers who qualify for Chairman's Bonus.