riptide chapter 1 foundation , product knowledge rep base line and postmodern

when was the music video reased and who was it released by ?

Riptide by Vance Joy, released in 2013. The music video
was directed by Dimitri Basil, with Laura Gorun as co-director.

Music videos don’t just happen — they’re carefully planned

what is montage ?

meaning created by putting images together

Riptide does something different.

Instead of one clear storyline, it’s made up of lots of short moments cut together

Because these images don’t clearly explain themselves, the audience has to connect them. Meaning is created through juxtaposition ( what images suggest when they sit next to each other).”

what does structure is fragmented mean ?

opening line “I was scared of dentists and the dark” is interpreted explicitly with a shot of a female looking “scared” with a metallic contraption in her mouth that suggests she is in a dentist’s chair and
followed by a shot of a light swinging in a darkened room. This overt graphical representation of the lyrics islargely repeated throughout the video.

fragmentation is important because it makes meaning feel uncertain rather than fixed

introducing representation between gender and power ?

Mostly women. The camera often focuses on women’s bodies, faces, or fragments (hands, legs), making
them the main subjects of attention rather than active observers.

Who seems in control of what we see?

the camera. It feels like an unseen watcher choosing what to show and when, which positons the audience in a controlling, sometimes uncomfortable position.

Do these moments feel safe or threatening

Mostly threatening. The dark lighting, sudden cuts, and repeated images of women being watched or trapped create tension and unease rather than comfort or safety.

describe one way gender is represented in riptide ?

One way gender is represented in Riptide is through the repeated portrayal of women as vulnerable and observed rather than powerful or in control.

This is constructed through voyeuristic camera angles, fragmented shots of women’s bodies, and horror-style mise-en-scène such as low-key lighting and moments of entrapment.

This suggests that the video is commenting on how women are often objectified and positioned as passive subjects within media, creating an unsettling experience for the audience.

what is voyarisim ?

refers to the act of deriving pleasure from observing others in private or intimate situations. It is often associated with the sexual interest in watching individuals engaged in activities such as undressing or sexual acts. The term originates from the French word "voir," meaning "to see." In a clinical context, voyeurism can be classified as a paraphilia if it causes distress or impairment.

what is (Baudrillard) postmodernism.idea?

that modern media doesn’t simply reflect reality as it creates versions of reality using images and symbols.

surrounded by lots of images, meaning can become unstable. Different people may read the same video in different ways.

Postmodernism helps us explain why this video feels ambiguous. The lack of clear meaning is part of the message.

how is meaning built in riptide ?

Riptide, meaning is constructed through fragmented montage rather than a clear narrative. This structure creates ambiguity and positions the audience to feel unsettled.

Representations of women are often linked to vulnerability and being watched, which raises questions about power and control. Using a postmodern lens, the video can beseen as deliberately avoiding a fixed meaning,

allowing different audiences to interpret its representation of gender in different ways.