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Bottom-up processing
data-driven mental processing where an individual builds a perception from the raw sensory input of the environment, without relying on prior knowledge, expectations, or past experiences
Top-down processing
a cognitive process where the brain uses prior knowledge, expectations, context, and past experiences to interpret incoming sensory information.
Perceptual set
a mental predisposition or readiness to perceive one thing and not another based on expectations, context, culture, emotions, or past experiences.
Gestalt psychology
a school of thought in AP Psychology stating that the human brain naturally perceives objects, patterns, and sensory inputs as organized, unified wholes rather than a collection of separate parts, famously summarized by the maxim: "the whole is different (or greater) than the sum of its parts"
Closure
the Gestalt principle where the brain automatically fills in missing information in an incomplete visual stimulus to perceive a complete, unified whole
Figure and ground
a Gestalt principle of perceptual organization in which the brain automatically separates a visual scene into a main focal object (the figure) and everything else surrounding it (the ground)
Proximity
a Gestalt principle of perceptual organization stating that we tend to group objects that are close to one another together into a single, unified perceptual unit.
Similarity
a Gestalt principle of perception stating that the human brain naturally groups together individual elements that share visual or physical characteristics.
Selective attention
the cognitive process of focusing conscious awareness on a particular stimulus or task while filtering out other competing environmental information
Cocktail party effect
the psychological ability to focus one's auditory attention on a single conversation or voice while filtering out a cacophony of other background sounds
Inattentional blindness
the psychological phenomenon of failing to notice a fully visible, unexpected object or event because your attention is intensely focused on something else
Change blindness
a psychological phenomenon where a person fails to notice a large or obvious change in their visual environment.
Binocular depth cues
visual information and distance signals that require the use of both eyes working together to perceive three-dimensional space and judge distance
Retinal disparity
the slight difference between the visual images projected on the retinas of the left and right eyes because of the separate positions and viewing angles of our eyes.
Convergence
a binocular depth cue—an automatic physical process where your eyes turn inward toward each other when you focus on a nearby object
Monocular depth cues
visual signals of distance and depth that can be perceived using only one eye. They allow a flat, two-dimensional surface (such as a painting, photograph, or movie screen) to look three-dimensional.
Relative clarity
a monocular depth cue—a visual signal that allows you to judge distance and depth using only one eye.
Relative size
a monocular depth cue (a depth cue that requires only one eye) in which, if two objects are assumed to be of similar size, the object casting the smaller retinal image is perceived as being farther away.
Texture gradient
a monocular depth cue—a visual signal that requires only one eye—in which a surface's pattern appears coarse and distinct up close, then gradually becomes finer, denser, and less distinct as it recedes into the distance. Your brain interprets this steady shift from rough to smooth as an indicator of distance and depth.
Linear perspective
a monocular depth cue in AP Psychology where parallel lines (such as railroad tracks or the edges of a road) appear to come together and meet at a single point in the distance
Interposition
a monocular depth cue—a visual signal that allows you to perceive depth and distance using only one eye.
Apparent movement
a perceptual illusion where the brain perceives motion in stationary objects or images that are not actually moving/
Prototype
the best or most typical example of a mental category or concept
Schema
a mental framework, blueprint, or organized pattern of thought that helps you organize, interpret, and make sense of information and experiences
Assimilation
a cognitive process—defined by Jean Piaget—where an individual incorporates new experiences, objects, or information into existing mental schemas (frameworks or categories of knowledge) without changing the core framework
Accommodation
the process of altering an existing schema (mental framework) or creating a new one to fit new information or experiences that do not fit into current beliefs
Algorithm
a methodical, step-by-step procedure or set of rules that guarantees a correct solution to a problem if followed accurately
Heuristics
a mental shortcut or "rule of thumb" that simplifies problem-solving and decision-making, allowing you to reach a quick conclusion without doing an exhaustive analysis
Representativeness heuristic
a mental shortcut where you judge the probability or category of something by how closely it matches a familiar mental prototype, stereotype, or average
Availability heuristic
a mental shortcut (heuristic) where you judge the likelihood, frequency, or importance of an event based on how easily examples of it come to mind
Mental set
the tendency to approach a new problem using a strategy that has worked on previous problems, even when a simpler or more effective method is available
Priming
the unconscious activation of particular associations in memory, where exposure to one stimulus (the prime) influences how a person responds to a subsequent stimulus
Framing
the way an issue, question, or choice is presented or structured, which can significantly influence people's decisions and judgments.
Gambler's fallacy
a cognitive bias where a person mistakenly believes that past random events can affect the probability of future random events
Sunk-cost fallacy
a cognitive bias in AP Psychology where a person continues an endeavor, project, or relationship based on past, unrecoverable investments (such as time, money, or effort) rather than future benefits
Executive functions
higher-level cognitive processes managed by the prefrontal cortex in the frontal lobe that let a person plan, focus attention, control impulses, and manage goal-directed behavior
Creativity
the ability to produce ideas that are both novel (original) and valuable (useful or adaptive).
Divergent thinking
a cognitive process that expands outward to generate many different, creative solutions to a single problem or question.
Convergent thinking
is a cognitive process that involves narrowing down multiple options, ideas, or pieces of information to identify a single, best, or correct solution to a well-defined problem.
Functional fixedness
a cognitive bias (and a form of fixation) in AP Psychology where a person perceives an object solely by its usual, traditional function, which blocks creative problem-solving
Explict Memory
the conscious, intentional recollection of facts, events, and personal experiences that you can easily describe or "declare" in words
Episodic memory
a subtype of explicit (declarative) memory that involves the conscious recollection of personal experiences, life events, and specific episodes tied to a particular time and place
Semantic memory
a subdivision of explicit (declarative) memory that stores general world knowledge, facts, and meanings (like an encyclopedia or mental thesaurus) rather than personal life experiences
Implicit memory
a type of long-term memory that is retrieved and used without conscious awareness, influencing your behavior, thoughts, or motor skills automatically rather than through deliberate recall
Procedural memory
a subtype of implicit memory (non-declarative memory) that stores long-term information for how to perform specific motor skills, habits, and cognitive routines without conscious recall
Prospective memory
the ability to remember to perform a planned action or intention at some point in the future. In AP Psychology, it is often summarized as "remembering to remember"
Long-term potentiation
a lasting, biological strengthening of synaptic connections between neurons that occurs after brief, rapid, or repeated activation
Working memory model
an active, limited-capacity system that temporarily holds and manipulates information while performing cognitive tasks (such as mental math, reasoning, or language comprehension).
Primary memory model
short-term memory (STM) or working memory
Central executive
the control and attentional hub of Alan Baddeley and Graham Hitch's model of working memory (introduced in 1974). It acts as the "boss" or supervisor of working memory rather than a storage unit. [1, 2, 3, 4]
Phonological loop
the subcomponent of Baddeley and Hitch's working memory model that temporarily holds and manipulates verbal and auditory (sound-based) information
Visuospatial sketchpad
a component of Alan Baddeley and Graham Hitch's model of working memory that temporarily holds and manipulates visual and spatial information (often called the "inner eye")
Long-term memory
the relatively permanent, virtually unlimited-capacity storage system that holds information, experiences, skills, and knowledge over extended periods—ranging from a few minutes to a lifetime
Multi-store model
describes memory as a linear, three-stage information-processing system. Information moves sequentially through three distinct stores, managed by control processes like attention and rehearsal1.
Sensory Register (SR)
2. Short-Term Memory (STM / Working Memory)
3. Long-Term Memory (LTM)
Sensory memory
the initial, immediate, and very brief recording of sensory information (from sight, sound, smell, taste, and touch) in the memory system before it fades or is transferred to short-term memory
Iconic memory
is a momentary sensory memory of visual stimuli—a photographic or picture-image memory of a scene that lasts for no more than a few tenths of a second (roughly 0.25 to 0.5 seconds, or 250 to 500 milliseconds) before fading away
Echoic memory
a type of sensory memory that briefly holds an exact, raw copy of auditory (sound) information in the primary auditory cortex just after it has been heard
Automatic processing
the unconscious, effortless, and fast encoding or execution of information and tasks that happens without conscious attention or intent
Effortful processing
the encoding of information into long-term memory that requires conscious attention, deliberate focus, and active mental work
Encoding
the first stage of memory where sensory information is converted into a mental representation that the brain can store and later retrieve
Levels of processing model
long-term memory retention depends on how deeply information is processed during encoding, rather than simply how long you rehearse it or which memory store it enters
Shallow encoding
the mental processing of information based on surface-level, perceptual, or physical characteristics rather than its meaning
Deep encoding
processing information by focusing on its meaning, context, and significance, rather than its surface-level physical or acoustic features