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what is selective attention
attending to one thing while ignoring others
what is divided attention
paying attention to more than one thing at a time
what is the dichotic listening research study
one message is presented to the left ear and another to the right, can we completely filter out the message to the unattended ear and attend only to the shadowed message? results: knew that there was a message, knew the gender of the speaker (cocktail party effect)
in selective attention, where does the attention filter occur?
early
what is the early selection model
filters message before incoming info is analyzed for meaning
what is sensory memory in broadbents filter model
holds all incoming info for a fraction of a second, transfers all info to the next stage
what is the filter in broadbents filter model
identifies attended messages based on physical characteristics, only the attended message is passed on to the next stage
what is the detector in broadbents filter model
processes all info to determine higher-level characteristics of the message
what is short-term memory in broadbents filter model
receives output of detector, holds info for 10-15 seconds, may transfer it to long-term memory
what is the intermediate selection model in treismans attenuation model
attended messages can be seperated from unattended ones early in info-processing
what does the attenuator do in treismans attenuation model
analyzes incoming messages in terms of physical characteristics, language, and meaning (the attended message passes through the attenuator at full strength, the unattended message passes through weakly)
what is the dictionary unit in treismans attenuation model
it contains words, each with a threshold for being activated, words that are common or important have low thresholds, uncommon words have high thresholds
what is the late selection model
selection of stimuli for final processing doesn’t occur until after info has been analyzed for meaning
what did Mackay discover in 1973
in the attended ear, participants heard ambiguous sentences, participants chose which was closest to the meaning of the attended message, the meaning of the biasing word affected participants choice, participants were unaware of the presentation of the biasing words
what is processing capacity
how much info a person can handle at any given moment
what is perceptual load
the difficulty of a given task
what is a high perceptual load
difficult, use higher amounts of processing capacity
what is a low perceptual load
easy, use lower amounts of processing capacity
what is the stroop effect
name of the word interferes with the ability to name the ink colour, individuals cannot ignore the meanings of the words
what are saccades
rapid movements of the eyes from one place to another
what are fixations
short pauses on points of interest
what is stimulus salience
areas that stand out and capture attention, a bottom up process, this process depends on stimulus characteristics
colour and motion are what
highly salient
what is scene schema
knowledge about what is contained in typical scenes
what is precueing
directing attention without moving the eyes (participants respond faster to a light appearing at an expected location than at an unexpected location)
how does attention affect physiological responding
attention enhances neural responding, attentional processing is distributed across a large number of areas in the brain, using fmri to detect cortical activity during a search task, attention to an expected direction of motion caused brain activity to increase in a number of brain areas
what did schneider and shiffrin determine in 1977
divide attention between remembering the target and monitoring rapidly presented stimuli
define memory set
one to four characters called target stimuli
define test frames
could contain random dot patterns, a target, and distractors
automatic processing occurs without what
intention and only uses some of a persons cognitive resources
task shifting is what
a shifting of attention and cognitive resources between tasks
multitasking occurs when
when a person divides attention between tasks requiring focus, while simultaenously switching between them
divided attention becomes more difficult when what
when tasks are harder
what happened in the 100 car naturalistic driving study
video recorders placed in cars, accident risk is 4x higher when using a cell phone
what did strayer and johnston determine in 2001
during simulated driving participants on phone missed twice as many red lights and took longer to apply the brakes, the same result ocurred using a hands free cell phone
what is location based attention
moving attention from one place to another
what is object based attention
attention being directed to one place on an object
what did egly determine in 1994
participants saw two side by side rectangles, followed by a target cue, reaction time is fastest when target appeared where indicated, reaction time was faster when the target appeared in the same rectangle
the enhancing effect does what
spreads throughout the object
attention can be based on what
the environment, static scenes or scenes with few objects
what is binding
the process by which features such as colour, form, motion, and location are combined to create our perception of a coherent object
what are the qualities of the preattentive stage?
automatic, no effort or deliberate attention, the individual is unaware of the process, object analzyed into features
what did treisman and schmidt determine in 1982
participants report a combination of features from different stimuli, illusory conjunctions occur because features are free floating, participants were instructed to ignore black numbers and focus on objects, they could correctly pair the shapes and colours
what are the qualities of the focused attention stage
attention plays a key role, features are combined
explain balints syndrome
the condition arises from damage to the parietal lobe
what does top down processing influence
processing when participants are told what they would see
what does top down processing combine with
feature analysis to help one perceive things accurately
what is the physiology of attention
attention enhances neural responding, attentional processing is distributed across a large number of areas in the brain
explain attention processing distributed across the cortex
using fmri to detect cortical activity during a search task, attention to an expected direction of motion caused brain activity to increase in a number of brain areas
define memory
processes involved in retaining, retrieving and using info about stimuli, images, events, ideas, and skills after the original info is no longer present
when is memory active
any time some past experience has an impact on how you think or behave now or in the future
what is sensory memory
initial stage that holds all incoming info for seconds or fractions of a second
what is short term memory
holds five to seven items for about 15-20 seconds
what is long term memory
can hold a large amount of info for years or even decades
what are control processes
active processes that can be controlled by the person (rehearsal, strategies used to make a stimulus more memorable, strategies of attention that help you focus on specific stimuli)
what is persistance of vision
retention of the perception of light (trail of light from a moving sparkler, frames in film)
how do you measure the capacity and duration of sensory memory
an array of letters is flashed quickly on a screen, participants are asked to report as many as possible
what is the whole report method
participants heard tone that told them which row of letters to report, the average report was 3.3 out of 4 letters, participants could report any of the rows
what is delayed partial report method
presentation of tone delayed for a fraction of a second after the letters were extinguished, performance decreases rapidly
what is iconic memory
brief sensory memory of the things that we see, it is responsible for the persistence of vision
what is echoic memory
brief sensory memory of the things that we hear, it is responsible for the persistence of sound
how do you measure the duration of short term memory
read three letters, then a three digit number, begin counting backwards by threes, after a set time recall three letters, after 3 seconds of counting participants performed at 80%, after 18 seconds of counting participants performed at 10%, reduction in performance is explained by decay, the vanishing of a memory trace due to the passage of time and exposure to competing stimuli
what is digit span
how many digits a person can remember (usually 5 to 8)
what is chunking in change detection
small units can be combined into larger meaningful units
what is chunk
a collection of elements strongly associated with one another but weakly associated with elements in other chunks
what did ericsson and coworkers do in 1980
trained a college student with average memory to use chunking, the student demonstrated an initial digit span of 7, after 230 one hour training sessions the student could remember up to 79 digits, this performance was achieved by chunking them into meaningful units
what is working memory
limited capacity system for temporary storage and manipulation of info for complex tasks such as comprehension, learning, and reasoning
what is working memory set up to do
process different types of info simultaneously
when is working memories functions hampered
when similar types of info are presented simultaneously
what is the phonological similarity effect
letters of words that sound similar are confused
what is the word length effect
memory for lists of words is better for short than long words, rehearsing long words and producing them during recall takes longer
what is articulatory suppression
speaking prevents the rehearsal of items to be remembered, it reduces memory span, it eliminates word length effect, it reduces the phonological similarity effect for reading words
what is the visuospatial sketchpad
the creation of visual images in the mind in the absence of a physical visual stimulus
what is the central executive
this process acts as the attention controller, it allows attention to be focused divided and switched, it controls suppression of irrelevant info
what is preservation
repeatedly performing the same action or thought even if it is not achieving the desired goal
what is the episodic buffer
backup store that communicates with long term and working memory components, holds info longer and has greater capacity than phonological loop or visuospatial sketchpad
what is the effect of damage to the prefrontal cortex
the prefrontal cortex is responsible for processing incoming visual and auditory info, monkeys without a prefrontal cortex have difficulty holding info in working memory
what did stokes determine in 2015
info is stored in short term changes in neural networks
define activity state
info to be remembered causes neurons to fire
define synaptic state
neuron firing stops but connections between neurons are strengthened
describe long term memory
an archive of info about past events and knowledge learned, works closely with working memory, storage stretches from a few moments ago to as far back as one can remember, recent memories are more detailed
what is a serial position curve
created by presenting a list of words to a participant, one after another
what is the primacy effect
the tendency for the beginning of a list of words to be better remembered than the middle
what is the recency effect
the tendency for the end of a list of words to be better remembered than the middle
what does coding refer to
the form in which stimuli are represented in memory
what is recognition memory
the ability to identify a previously encountered stimulus
what happens when a hippocampus is removed
retained short term memory but unable to transfer info to long term memory, unable to form new long term memories
what happens with a damaged parietal lobe
short term memory impaired but functional long term memory was retained, able to form and hold new memories
which memory type involves mental time travel
episodic
what happens with a damaged hippocampus
no episodic memory, cannot relive past events, semantic memory intact, can remember general info about the past
what type of memory is involved with familiarity
semantic
what type of memory is involved with recollection
episodic
what is prospective memory
remembering and performing actions planned for later
what is the constructive episodic simulation hypothesis
episodic memories are extracted and recombined to create simulations of future events, this function helps us to anticipate future needs and guide behaviours, this adaptive function is similar to mind wandering
when does implicit memory occur
when learning from experience is not accompanied by conscious remembering
what is priming
presentation of one stimulus changes the response to another
what is conditioning
remembering associations between stimuli and reactions or actions and consequences
what is skill memory
memory for actions
what is the propogandxa effect
people are more likely to rate statements read or heard before as being true
what is classical conditioning
pairing a neutral stimulus with a reflexive response, involves implicit memory when person has forgotten about original pairing of the stimulus and the response