Thẻ ghi nhớ: IEI-AD-Shopping & Advertisement

competitive commercial market

Sub-topic: Advertising.

A competitive commercial market is one where there are numerous producers that compete with one another in hopes to provide goods and services in the commercial aspect.

(Today we're speaking with United States Pool's General Manager Michael Silverberg about staying on top in the .......... .)

competitiveness (n)

Sub-topic: Advertising.

The fact of being able to compete successfully with other companies, countries, organizations.

(There is no need for a business to increase their .................... through advertising because they only need to focus on improving the quality of their products.)

attract prospective customers

Sub-topic: Advertising.

Draw the attention of someone who is not yet a customer, but who has the potential of becoming one. Speaking of your customers, have you ever considered using a blog to .......... ?

(Besides supplying important information to .............................., advertisement also helps enhance the company's image in customers' eyes in general. )

enhance the company's image

Sub-topic: Advertising.

To improve the quality, amount, or value of the company.

(Besides supplying important information to attract prospective customers, advertisement also helps ....................... in customers' eyes in general. )

multibillion - dollar industry

Sub-topic: Advertising.

One type of business that worth many billions (= thousand millions) of dollars, pounds, euros, etc. in value.

(Advertising is a ...................... as it can be seen or applied in any situations or any places.)

employment opportunities

Sub-topic: Advertising.

Job opportunities.

(Our aim is to provide more job opportunities for unemployed people in areas with few ........... .)

exposed to an increasing amount of advertising

Sub-topic: Advertising.

See more and more kinds of advertising.

(In this highly competitive commercial market, people are ................................., which has significant effects on their lives.)

advertising techniques

Sub-topic: Advertising.

Ways to bring products, services, opinions, or causes to public notics to persuade the public to respond in a certain way toward what is advertised.

(Some of the most common.......... include emotional appeal, bandwagon pressuring (AKA bandwagon advertising), endorsements and social proof as well as weasel words. )

impulsive purchases

Sub-topic: Advertising.

The buying of goods without planning to do so in advance, as a result of a sudden whim or impulse.

(We should do thorough research on the products we are interested in before going shopping so that we can make ..............................)

manipulate (v)

Sub-topic: Advertising.

To control something or someone to your advantage, often unfairly or dishonestly.

(Some people think that advertising discourages individuality because it is trying to ............................

us into buying the same products.)

target audience

Sub-topic: Advertising.

A particular group at which a film, book, advertising campaign, etc., is aimed.

(The new campaign aims to reach a ...................... of consumers 45 years old and younger.)

child exploitation

Sub-topic: Advertising.

Child exploitation is when an abuser takes advantage of a young person for their own personal gain.

(......................... is one of the more heinous of crimes because it involves harming some of the most vulnerable people in society. )

To be susceptible to something

Sub-topic: Advertising.

Easily influenced or likely to be hurt by something.

(Some people are more .................... peer pressure than others.)

sexually explicit advertisements

Sub-topic: Advertising.

Advertisements contains sexual-related content.

(Parents should pay attention to what their children watch on TV to avoid ........................)

To hire somebody to do something

Sub-topic: Advertising.

To employ someone or pay someone to do a particular job.

(We ought to ................ a public relations consultant to help improve our image.)

To innovate something

Sub-topic: Advertising.

To introduce new products.

(The company can once again .................... its way out of tough economic times.)

To release a product

Sub-topic: Advertising.

To introduce a new product for sale for the first time and attracting people's attention to it.

(PayPerPost, the controversial blogging service that lets advertisers purchase commentary on blogs, has .......... called PayPerPost Direct.)

To trick somebody into doing something

Sub-topic: Advertising.

To cause someone to do or believe something by deceptive or fraudulent means.

(Ali, who is street-smart and not easily rattled, doubted that the Embassy had given away his identity-the official was probably trying to .......... him into confessing.)

sponsorship (n)

Sub-topic: Advertising, marketing.

Money that is given, usually by a company, to support a person, organization or activity.

(The orchestra receives £2 million a year in .......... from companies.)

pop-up ads (n)

Sub-topic: Advertising, marketing.

An advertisement that is shown in a new window in front of the window that you are looking at on a website.

(The advertisements will be displayed across the user's different platforms and are chosen based on searches for key words; appearing as either a web page or ......................)

telemarketing (n)

Sub-topic: Advertising, marketing.

The activity of selling a product or service by phone.

(People who believe they are victims of ..................... fraud should call our Consumer Protection Division. )

jingle (n)

Sub-topic: Advertising, marketing.

A short simple tune, often with words, that is easy to remember and is used to advertise a product on the radio or television.

(She is one of America's most successful commercial .......... writers.)

pressurise (v)

Sub-topic: Advertising, marketing.

To strongly persuade someone to do something they do not want to do.

(However, what is unique is that a post-productivist regime would grant these generous benefits to the non-productive without .......... them to re-enter the labour market.)

vendor (n)

Sub-topic: Advertising, marketing.

Someone who is selling something.

(For the past few months she's been working as a street .........., selling fruit and vegetables.)

reassure (v)

Sub-topic: Advertising, marketing.

To comfort someone and stop them from worrying.

(I was nervous on my first day at college, but I was .......... to see some friendly faces.)

ploy (v)

Sub-topic: Advertising, marketing.

Something that is done or said, often dishonestly, in order to get an advantage; a trick.

(The .........., of course, backfires because although such a strategy may build up wealth it does so at the expense of a man's honour.)

gimmick (v)

Sub-topic: Advertising, marketing.

Something that is not serious or of real value that is used to attract people's attention or interest temporarily, especially to make them buy something.

(They give away free gifts with children's meals as a sales/marketing .......... . )

oblige (v)

Sub-topic: Advertising, marketing.

To force someone to do something, or to make it necessary for someone to do something.

(Convention and common sense dictated that potential purchasers were .......... to scrutinise the accounts of the target company.)

sales representative (n)

Sub-topic: Advertising, marketing.

Someone whose job is to sell a company's products, often by traveling to different places.

(Named Julie Favos corporate marketing manager, Cliff Gault group sales manager, Brian Reynolds outside ticket .......... and Adam Ortiz group sales representative.)

exaggerate (v)

Sub-topic: Advertising, marketing.

To make something seem larger, more important, better, or worse than it really is.

(A woman who removed the device may not admit it or report it as an expulsion; she may .......... the seriousness of a side effect.)

Fashion-conscious (adj)

Sub-topic: Buying things.

Very interested in fashion and want to wear fashionable clothes.

(By 1936, however, women accounted for over thirty-seven per cent of hairdressers nationally and an even higher proportion in the more .......... cities.)

A slave to fashion

Sub-topic: Buying things.

A fashion addict.

(Jeremy is a total .................... He can't leave the house without making sure every part of his outfit matches perfectly.)

To splurge (on)

Sub-topic: Buying things.

To spend a lot of money on something.

(Labour increased the tax burden to .......... public services.)

Must-have item

Sub-topic: Buying things.

Essential or highly desirable set/ collection

(We asked upperclassmen and new graduates to name a .......... - something that defines their campus, their lifestyle, themselves. )

Loyalty card

Sub-topic: Buying things.

A card that is given to a customer by a business, used by the business to reward the customer for buying goods or services and to record information about what they buy.

(A double room costs €79.99 per night, but less if you have a .......................)

To keep up with the latest fashion trend

Sub-topic: Buying things.

To follow new fashions or trends very closely.

(Brad buys fashion magazines and looks at them often, so he can ........................)

In retrospect

Sub-topic: Buying things.

thinking now about something in the past.

(Both highlighted the intellectual capacities and famous works of the celebrated persons and then affirmed these observations ...................... by looking at the brain.)

High-end brands

Sub-topic: Buying things.

Expensive and of very high quality brand.

(Online shoppers face higher prices for luxury clothing, perfumes and handbags because ....................... have won new powers to block discount websites from selling their products.)

To go out of fashion/ style

Sub-topic: Buying things.

To not be in fashion any more.

(Whether something is not in season or a year . or a slightly ............................ irregular make, it is still perfectly good and usually at a rock-bottom price.)

To snap up a bargain

Sub-topic: Buying things.

To buy something quickly that is being sold cheaply.

(The tickets for the concert were .......................... within three hours of going on sale.)

To get irritated

Sub-topic: Buying things.

To be annoyed.

(To be honest, I used to .......... by women who bemoaned the difficulties of being female in the workplace.)

To give the hard sell

Sub-topic: Buying things.

To put pressure on someone to buy something.

(I hate coming into these shops when I'm just browsing. Someone always comes over trying to .................... )

Window shopping

Sub-topic: Buying things.

The activity of spending time looking at the goods on sale in shop windows without intending to buy any of them.

(Try ............................ for outfit ideas and trends; then create your own outfits with items that you find in your size.)

Designer label

Sub-topic: Buying things.

A famous company that makes expensive clothes, bags, etc. and that is a well-known brand.

(Actress Nicole Kidman, who looks great in anything she wears, gives Chanel a boost anytime she wears the .................................. to an awards event.)

Too rich for one's blood

Sub-topic: Buying things.

Too expensive.

(I felt like they turned an event meant to celebrate people's accomplishments into a sinful display of excess and material wealth. It was all a bit .........., to be honest.)

conduct / carry out market research

Sub-topic: Marketing.

To begin a process of evaluating the feasibility of a new product or service, through research conducted directly with consumers.

(I had to .......... to identify new business opportunities within the company's business development team, gaining valuable experience and useful industry contacts.)

focus groups

Sub-topic: Marketing.

A group of potential customers who give their opinions about a product, brand, packaging etc.

(A market research was caried out on some .......... to find out the latest fashion trends in the 2020s. )

income bracket

Sub-topic: Marketing.

A section of the population classified according to their level of income.

(Some lucky families saw themselves promoted to the upper .........., where pay has been climbing.)

demographic profile

Sub-topic: Marketing.

Information such as the age, gender and occupation of a group of people.

(Holder warned that fearfulness was fundamentally incompatible with the changing .......... of the United States.)

customer relationship management

Sub-topic: Marketing.

The strategies that companies use to analyse and manage their contact with customers.

(It has 19 online productivity and collaboration applications, including .........., project management and invoicing.)

market segmentation

Sub-topic: Marketing.

The way the market is divided into different consumer groups and the differences between them.

(.......... has broken down, both horizontally, between different sections of, for example, the AB market, and vertically, between what used to be called broadsheets and tabloids.)

product placement

Sub-topic: Marketing.

A company pays for their product to be featured in a film.

(Ray-Bans were also featured throughout many films in the 1980s due to an agreement the company made with Unique ...........)

guerrilla marketing

Sub-topic: Marketing.

A company promotes their products in an unconventional. way, often on a low budget.

(Nowadays, big firms also use ....................... to catch consumers attention at low cost.)

in-house

Sub-topic: Marketing.

Something that is done in-house is done within an organization or business by its employees rather than by other people.

(Many corporations are contracting out support functions that do not need to be carried out ..............)

brand identity

Sub-topic: Marketing.

How a business wants to be seen by its customers.

(If the main objective of the website is to build .........., focus on graphics rather than text.)

build brand awareness

Sub-topic: Marketing.

Increase knowledge of a brand among potential customers.

(................... is a metric that shows the level of recognition of a brand, product, or service among consumers.)

went viral

Sub-topic: Marketing.

Become very popular through social media.

(Their amazing video of the project has now .......... with millions of views. )

free airtime

Sub-topic: Marketing.

Time featured on e.g. TV, without payment.

(The smaller political parties are campaigning to be allowed .......... before general elections)

press coverage

Sub-topic: Marketing.

Reporting in the press.

(The voluminous .......... of divorce cases commanded a large readership, but this very popularity had provoked anxiety about how such stories affected public morality.)

celebrity endorsement

Sub-topic: Marketing.

A famous person is paid to promote a product.

(The .......... is a three-way relationship connecting the star, the product and us, and the internet has worked to draw all of its participants closer and closer together.)