D marketing

What does URL stand for

Uniform Resource locator

What part is the domain name

Amazon.com

What application is a web browser

Google Chrome

Which set of lists the chapter three general website objectives

Traffic conversion, revenue maximization

A visitor arrives by clicking a link in anther website that type of traffic is it

Referral traffic

A visitor clicks a result on a search engine what typy of traffic is it

Search traffic

A customer reaches a stores website though a promotional email

Email traffic

For an online store which visitor action is most clearly a primary conversation

Completing a purchase

Which technology helps secure communication between a website and a browser

Transport layer security

A website has 500 visits and 2 purchases what percentage of visits where purchases

.4

Which action most directly increases revenue per click

Offering a relevant add on checkout

A store gets many visits but few purchases which objective needs closer review

Conversion

which desigh practice makes a website easier to use

following familiar websites conventions

which approach helps visitors scan a web page

breaking content into clearly defined areas

which set contains the three questions a website should answer

back is offered, why choose it,what to do next

A page clearly states its offer and next step but gives no reason to choose it what is missing

why should i pick you

what does a mobile-first design approach begin with

desighing for smaller screens

what does progressive enhancement mean in mobile-first framework

adding features and content for larger screens

What does CRO stand for

conversion rate optimization

what should guide website changes during Cross

data and web desigh principles

when web analytics data is insufficient what does the chapter recommend

user experience tests

which feature is a trust symbol

a secure payment gateway

new and returning customers may need different next steps.which framework addresses this

segments

a page collect contact details from prospective customers which landing page type fits best

lead generation

what is basic function of web analytics

gather and reporting website traffic data

which metric belongs to conversion or engagement in the slide

average engagment time

which is a revenue metric in the chapter

revenue per purchase

which set summarizes the chapters three KPI areas

traffic, conversion, revenue per conversion

KPI

key profermance indcator

which KPI measures revenue per conversion for online retail

average order value

which is especilly relevant to turning leads into completed sales

close rates

a media site wants vistors to veiw more pages during each visit the KPI

pages per session

which is a segmentation dimension listed in the analytics chapter

Device

a store earn 200o from 1000 seession whats the revenue per session

2

A buyer sees insta serach and youtube ads then buys via that is the final touchpoint

email promotion

what decision does attribution help marketers make in the chapter exrcise

which channel desrves credit for purchase

what makes a good search results according to the chapter

relevance to the query and high quality content

what is the purpuse of crawling

find new and updated web content

in the search engine explanation what does cashing mean

temporary storage

in the dexing explanation what is a hit

an occurrene of the word

repeanting a keyword in hidden white text is an example of what

keyword stuffing

what is the purpose of keyword maping

assighing a target keywords to appropriate pages

everal pages compete for the same target keyword. What issue can keyword mapping help prevent?

Keyword cannibalization

Which item is a web page quality signal listed in the chapter

Original content

Which practice supports local search according to the slides?

Consistent name, address, and phone information

which item is listed as a possible technical SEO problem?

Orphan pages