Media Writting Exam 3

Social Media

Online platforms where people create, share, and interact with content.

What does social media do?

Builds trust, authority, relationships, and connections with audiences.

Why is social media valuable?

It grows audiences, spreads messages, and creates shared benefits.

Snowballing Audience

When people share content and help it reach more people.

Shared Benefits

Both the organization and audience gain something from social media.

Social Media Tools

Platforms like Facebook, X, Instagram, and LinkedIn.

How to Avoid Social Media Failure

Know your audience, plan ahead, and prepare for negative reactions.

Don't Barge In on a Hashtag

Don't use a trending topic to promote something unrelated or insensitive.

Social Media Blunder

A public social media mistake that damages a person's or company's image.

Writing Social Media Posts

Know your audience, have a clear purpose, and keep posts interesting.

Hook

The opening that grabs the audience's attention.

Great Quotes in a Post

Interesting or powerful words that make people want to read or share.

Hashtag

A word or phrase with # that helps people find related content.

Call to Action

Tells the audience what to do next, like click, share, or comment.

Treatment

A written plan describing a video's story, style, and purpose.

Storyboard

A series of drawings showing what each shot in a video will look like.

Studio Camera Movements

Planned camera actions used to follow or frame the subject.

Floor Director

The person who communicates directions to people in the TV studio.

Parts of a TV Studio

Control room, cameras, lights, microphones, sets, and monitors.

Scripting Formats

The layouts used to organize video dialogue, visuals, and directions.

RGB

Red, Green, and Blue; the three colors used to create screen colors.

White Balance

Adjusting a camera so white looks white under different lighting.

Imaginary Line

An invisible line between subjects that cameras should stay on one side of.

Lines of Composition

Lines that help arrange subjects and guide the viewer's eyes.

MS (Medium Shot)

Shows a person from about the waist up.

Two-Shot

A camera shot showing two people together.

Camera Movements

Ways a camera moves to follow action or change the view.

Truck

Moving the entire camera sideways.

Pan

Moving the camera horizontally from side to side.

Tilt

Moving the camera vertically up or down.

Zoom

Changing the lens to make a subject look closer or farther away.

Dolly

Moving the entire camera forward or backward.

Eye Line

The direction a person is looking in a shot.

Target Object

The main subject or object the camera is focused on.

Jump Cut

A sudden edit that skips time or action within a scene.

Continuity

Keeping details consistent between shots.

Nose Room (Lead Room)

The empty space in front of a person who is looking or moving.

Viewfinder

The part of a camera used to see and frame the shot.

Viewfinder 10% Rule

About 10% near the edges may not appear in the final video.

Head Room

The space between the top of someone's head and the frame.

Directional Continuity

Keeping movement going in the same screen direction between shots.

Matched Cut

An edit connecting two shots with matching action or visuals.

Shot Sequence

A group of shots edited together to show one complete action.

Establishing Shot

A wide shot showing where a scene takes place.

Complementary Angles

Different camera angles that work together to show the same scene.

Shot Reverse Shot Cutting

Alternating between two people during a conversation.

Neutral Shot

A shot that resets the viewer's sense of direction or position.

Vectors

Visual lines or directions that guide the viewer's eyes.

Graphic Vector

A line created by visual elements like walls, roads, or objects.

Index Vector

A direction created by something pointing or looking toward something else.

Motion Vector

The direction an object or person is moving.

Field of View

The amount of a scene visible through the camera.

Tube and Chip Cameras

Tube cameras use older electronic tubes; chip cameras use image sensors.

Resolution

The amount of detail and sharpness in a video image.

Burn-In

A permanent image or mark left on a screen from displaying an image too long.

Major Lines of Composition

Strong lines that create the main structure of a shot.

Minor Lines of Composition

Smaller lines that add detail and support the main composition.

16 Tips for Better Camera Techniques

Class handout covering good framing, focus, movement, stability, and shot composition.

Video Lighting

Using light to make subjects visible and create the right mood.

Hard Light

Strong light that creates sharp shadows and clear edges.

Soft Light

Gentle light that creates softer shadows.

Spotlight

A focused beam of light directed at one subject or area.

Three-Point Lighting

A lighting setup using key light, fill light, and back light.

Four-Point Lighting

A setup using key, fill, back, and background lights.

Key Light

The main light used to illuminate a subject.

Back Light

Light placed behind a subject to separate them from the background.

Lighting Problems

Issues like harsh shadows, glare, uneven lighting, and incorrect exposure.

Standby Cue

A warning that an action or camera change is about to happen.

Cut Cue

A signal to stop recording or end a shot.

Speech Up Cue

A signal telling someone to speak louder.