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Planning
Coping with uncertainty - setting goals and deciding how to achieve them. Formulates future courses of action to achieve specified results
Strategy
Setting long-term direction - it represents “an educated guess” about what long-term goals or direction to pursue for the survival or prosperity of the organization
Strategic Management
Involving all managers in strategy - formulation and the implementation of strategies and strategic goals. Derives from an organization’s mission and vision. Important because it provides direction and momentum, encourages new ideas, and develops a sustainable competitive advantage
Business Plan
A document that outlines a proposed firm’s goals, the strategy for achieving them, and the standards for measuring success
Competitive Advantage
The ability of an organization to produce goods or services more effectively than its competitors do, thereby outperforming them
Sustainable Competitive Advantage
Occurs when an organization is able to get and stay ahead in four areas:
1) Responsiveness to customers
2) Innovation
3) Quality
4) Effectiveness
Mission Statement
“What is our reason for being?”
Vision Statement
“What do we want to become?”
Values Statement
“What values do we want to emphasize?”
Strategic Planning
1-5 years, for top management. Make long-term decisions about overall direction of organization. Managers need to pay attention to environment outside the organization, be future oriented, deal with uncertain and highly competitive conditions
Tactical Planning
6-24 months, middle management. Implement policies and plans of top management, supervise and coordinate activities of first-line managers below, make decisions often without base of clearly defined information procedures
Operational Planning
1-52 weeks, first-line management and team leaders. Direct daily tasks of nonmanagerial personnel; decisions often predictable, following well-defined set of routine procedures.
Short-term Goals
Sometimes referred to as tactical or operational goals, or just plain goals. Generally span 12 months and connected to strategic goals in a hierarchy known as a means-end chain
Long-term Goals
Generally referred to as strategic goals. Tend to span 1-5 years and focus on achieving the strategies identified in a company’s strategic plan
Operating Plan
A plan that breaks long-term output into short-term targets or goals. Turns strategic plans into actionable short-term goals and action plans
Action Plan
Defines the course of action (the tactics) needed to achieve a stated goal. Contains a project date for completing the desired activities for each tactic
Contingency plans
Responses to possible future events that could threaten a company’s operations (natural disasters, global pandemics. geopolitical disputes, runaway inflation, or economic recessions)
SMART Goals
Specific, measurable, attainable, results-oriented, target date
Management by Objectives (MBO)
1) Jointly set objectives
2) Develop an action plan
3) Periodically review of performance
4) Make performance appraisal and reward the employee according to results
Cascade
It is best for goals to be linked consistently down through the organization
Strategic Positioning
Attempts to achieve sustainable competitive advantage by preserving what is distinctive. Three sources:
1) Strategy is the creation of a unique and valuable position
2) Strategy requires trade-offs in competing
3) Strategy involves creating a “fit” among activities
Corporate-Level Strategy
Focuses on the organization as a whole. Executives generally referred to as the “C-Suite”
Business-Level Strategy
Focuses on individual business units or product/service lines. Senior-level managers below the C-Suite typically are responsible for this level of strategy
Functional-Level Strategy
Applies to each functional area of the organization to support higher level strategies. Functional managers lead planning discussions at this level
Five Steps of the Strategic-Management Process
1) Establish the mission, vision, and value statements
2) Assess the current reality
3) Formulate the strategies and plans
4) Implement the strategies and plans
5) Maintain strategic control: the Feedback Loop
SWOT Analysis
A situational analysis in which a company assesses its strengths, weaknesses, opportunities, and threats
Internal Environment
Analysis of organizational strengths (the skills and capabilities that give the organization special competencies and competitve) and organizational weaknesses (the drawbacks that hinder an organization)
External Task Environment
Analysis of organizational opportunities (environmental factors that the organization may exploit for competitive advantage) and organizational threats (environmental factors that hinder an organization’s achieving a competitive advantage)
Strengths and Weaknesses
Internal environment - could be work processes, organization, culture, staff, product quality, production capacity, image, financial resources and requirements, service levels, other internal matters
Opportunities and Threats
External environment - could be market segment analysis, industry & competition analysis, impact of technology on organization, product analysis, governmental impacts, other external matters
External General Envrionment
PESTEL - Political, Economic, Social, Technological, Environmental, Legal
VRIO
A framework for analyzing a resource or capability to determine its competitive strategic potential by answering four questions about its value, rarity, imitability, and organization
Trend Analysis
Is a hypothetical extension of a past series of events into the future. The basic assumption is that the picture of the present can be projected into the futureS
Scenario Analysis
The creation of alternative hypothetical but equally likely future conditions
The Growth Strategy
A grand strategy that involves expansion—as in sales revenues, market share, number of employees, or number of customers or (for nonprofits) clients served
Stability Strategy
A grand strategy that involves little or no significant change
Defensive/Retrenchment Strategy
A grand strategy that involves reduction in the organization’s efforts
BCG Matrix
A management strategy companies use to evaluate their portfolio of strategic business units
Stars
HIGH market growth rate and HIGH market share
Question Marks
HIGH market growth rate and LOW market share. Risky new ventures—some will become stars, some dogsC
Cash Cows
LOW market growth rate and HIGH market share. Income finances stars and question marks
Dogs
LOW market growth rate and LOW market share. Should be gotten rid of
Related Diversification
A company purchases a new business that is related to the company’s existing business portfolio
Unrelated Diversification
A company acquires another company in a completely unrelated business. This strategy reduces risk
Vertical Integration
A firm expands into businesses that provide the supplies it needs to make its products or that distribute and sell its products
Porter’s Model for Industry Analysis
Business-level strategies originate by evaluating five competitive forces in the firm’s environment:
1) Threat of new entrants
2) Bargaining power of suppliers
3) Bargaining power of buyers
4) Threats of substitute products or services
5) Rivalry among competitors
Cost-Leadership Strategy
Keeping costs and prices low for a wide market
Differentiation Strategy
Offering unique and superior value for a wide market
Cost-Focus strategy
Keeping costs and prices low for a narrow market
Focused-Differentiation Strategy
Offering unique and superior value for a narrow market
Functional Strategy
A plan of action by each functional area of the organization to support higher-level strategies (flow down)
Execution
Not simply tactics but a central part of any company’s strategy. Consists of using questioning, analysis, and follow-through to mesh strategy with reality, align people with goals, and achieve results promised
People, Strategy, and Operations
A company’s overll ability to execute is a function of effectively managing three processesT
People
The first core process: “you need to consider who will benefit you in the future”
Strategy
The second core process: “you need to consider how success will be accomplished”
Operations
The third core process: “you need to consider what path will be followed”
Execution Roadblocks
Misaligned organizational culture, poor performance leadership management, conflicting functional objectives, employees resistance to change
Strategic Control
Consists of monitoring strategic implementation and taking appropriate action based on results. Progress is monitored and evaluated in the control phase. Many forms include: dashboards, budgets to monitor and control financial expenditures, and total quality management
Decision
A choice made from among available alternatives
Decision Making
The process of identifying and choosing alternative courses of action
Rational of Decision Making (The Classical Model)
Explains how managers should make decisions. Predicts managers will make logical decisions that are the optimal means to further the organization’s best interests.
Stage 1 in Rational Decision Making
Identifying the problen or opportunity—determining the actual versus the desirable. As a manager, you’ll probably find no shortage of problems. You also will often find opportunities. The decision you’re called on to make is how to make improvements-changing from present to more desirable. Diagnosis (identifying and analyzing the underlying causes)
Stage 2 in Rational Decision Making
Think up alternative solutions—both the obvious and the creative. Come up with alternative solutions. Focus should be to solve for the most important causes by generating novel ideas about what to do about them. Don’t accept the first solution that comes to mind. It is more effective to brainstorm multiple solutions and then evaluate them in Stage 3.
Stage 3 in Rational Decision Making
Evaluate alternatives and select a solution—ethics, feasibility, and effectiveness. Evaluate each alternative not only according to cost and quality. Consider:
1) Is it ethical?
2) Is it feasible?
3) Is it ultimately affective?
Using big data and artificial intelligence can help facilitate evaluating alternatives
Stage 4 of Rational Decision Making
Implement (plan carefully and be sensitive to those affected) and evaluate the solution chosen (give it more time, change it slightly, try another alternative, start over)
Bounded Rationality
Suggests that decision makers’ ability to be rational is limited by numerous constraints
Hubris
Defined as an extreme and inflated sense of pride, certainty, and confidence
Satisficing Model
Seeks alternatives until they find one that is satisfactory, not optimal. “Satisfactory is good enough.”
Intuition
Making a choise without the use of conscious thought or logical inference. “It just feels right”
Holistic Hunch
Intuition that stems from expertise
Automated Experience
Intuition based on feelings
Benefits to Nonrational Decision Making
Can speed up decision making when deadlines are tight
Helps managers when resources are limited
Hard to convince others that your hunch makes sense
Drawbacks to Nonrational Decision Making
Subject to the same biases as those that affect rational decision
Less effective when people face structured problems
Causes the Growth in Ethical Lapses
Organizational, group, and individual level factors
How companies respond to ethical lapses
Hiring an ethics officer and designing ethical principles to guide employees’ day-to-day ethical behavior
Decision Tree
A graph of decisions and their possible consequences. Used to aid in making decisions, especially when there is uncertainty
Evidence-Based Decision Making
The process of gathering and analyzing high-quality data to develop and implement a plan of action
Big Data
An extremely large quantity of data that is too large for a typical computer to handle and requires the use of new technologies and statistical approaches to process it
Descriptive Analysis
Identifies trends and relationships within big data
Artificial Intelligence
A set of technologies that develop human-like capabilities such as gathering and interpreting information, generating responses, and learning from decisions to attain specific objectives
Predictive Analytics
Combines historical data with statistical models and machine learning to specify the likelihood of future outcomes
Data Analytics
Includes descriptive and predictive analytics; improving organizations’ efficiency and decision-making accuracy via specialized systems and software. Ex: healthcare professionals can now share electronic health records across all sectors of health care, which helps reduce medical errors and improve patient care
Volume, Variety, Velocity, Veracity, Value
The 5 V’s
Volume
Refers to the quantity of data and the storage capacity required to house it
Variety
Refers to different sources of data generated by humans or machines
Velocity
The speed at which data accumulates
Veracity
Refers to the degree to which data is of high quality and comes from a trustworthy source
Value
The extent to which analyzing data produces insights that contribute to an organization’s effectiveness
Big Data
Meeting customer needs, improving human resource management practices, and enhancing production efficiency
Automate, Analyze, Advice, Anticipate
Artifical Intelligence’s Four Functions
Automate
Robotic AI - enables robots to scan their environments, gather new information, respond to the information, and learn
Analyze
Biometric AI - Analyze data for identification and information security
Advise
Conversational AI - Reflects computers’ ability to facilitate conversations with humans by understanding their questions and providing intelligent responses
Anticipate
Algorithmic AI - Gather new information and make predictions about the future
AI Challenges
AI implementation, data issues, and cost
Analytical Decision-Making Style
HIGH for ambiguity tolerance and respond well to new or uncertain situations. Like to consider more information and alternatives than those adopting the directive style. Are careful decision makers who take longer to make decisions, but they also tend to overanalyze a situation
Directive Decision-Making Style
LOW ambiguity tolerance and are oriented toward task and technical concerns in making decisions. Are efficient, logical, practical, and systematic in their approach to solving problems. Are action oriented, decisive, and like to focus on facts
Conceptual Decision-Making Style
HIGH ambiguity tolerance and tend to focus on the people or social aspects of a work situation. Take a broad perspective to problem solving and like to consider many options and future possibilities. Adopt a long-term perspective and rely on intuition and discussions with others to acquire information. Are willing to take risks and are good at finding creative solutions to problems
Behavioral Decision-Making Style
LOW ambiguity tolerance and work well with others/enjoy social interactions in which opinions are openly exchanged. Are supportive, are receptive tot suggestions, show warmth, and prefer verbal to written information. Like to hold meetings, some people with this style have a tendency to avoid conflict and to be overly concerned about others. Can adopt a wishy-washy approach to decision making and have a hard time saying no
Availability Bias
Using only the information available