BTDM Performance Indicators

Explain the nature and scope of the product/service management function

involves the planning, development, & management of products/services to meet customer needs/market demands

Activities like product design, pricing, promotion, and distribution, ensuring alignment with organizational goals.

Describe factors used by marketers to position products/services

target audience, competitors, unique selling propositions, and market trends to effectively position products or services in the marketplace.

Product mix

refers to the total range of products offered by a company, including variations in product lines, categories, and individual items, designed to meet diverse consumer needs and preferences.

Describe nature of product bundling

the practice of offering multiple products or services together as a single package to enhance perceived value and encourage customer purchases.

Identify customer touch points

various experiences a customer has with a brand throughout their journey, including pre-purchase, purchase, and post-purchase stages.

Describe use of tech in the product/service management function

utilizing technology can enhance product development, manage inventory, and improve customer engagement throughout the product lifecycle

Explain business ethics in product/service management

principles/standards that guide behavior in the business world, ensuring that product and service management practices are conducted fairly/responsibly

List your performance indicators

1. Explain the nature and scope of the product/service management function

2. Describe factors used by marketers to position products/services

3. Product mix

4. Describe nature of product bundling

5. Identify customer touch points

6. Describe use of tech in the product/service management function

7. Explain business ethics in product/service management