📄 Unit 6: Marketing Information Management – Exam Review

What is the primary purpose of a Marketing Information System (MIS)?

To collect and analyze data for decision-making 

Which of the following is an example of data collected by an MIS?

Customer demographics and purchase history 

What is one limitation of marketing research

It may be biased or incomplete

Which of the following tools is used to manage inventory in fashion marketing

Point-of-sale (POS) systems 

What does RFID technology help businesses do?

Track inventory with radio signals 

What is the purpose of just-in-time (JIT) inventory management

  To reduce waste by receiving goods only when needed 

Which of the following is part of the fashion buying process?

1. Preparing a buying plan and processing invoices

What is a buying plan used for? 

To determine quantities and costs of products to purchase 

1. Which of the following best describes the role of data in fashion buying? 

It helps forecast demand and calculate profit margins 

What is one benefit of using a POS system in fashion retail? 

It tracks sales and inventory in real time 

Which of the following is a mathematical skill used in marketing information management?

Calculating profit margins 

What is one reason marketers analyze survey data?

To improve product design and marketing strategies 

Which of the following is a weakness of using only surveys for marketing research?

Surveys may not represent all customer groups

What is the role of MIS in launching a new fashion product?

To collect and analyze data to guide decisions 

Why is it important to analyze mathematical problem statements in fashion marketing?

To identify missing or irrelevant data 

Which of the following best describes how MIS supports fashion marketing decisions?

It provides data to guide product development and promotional strategies

What is one reason inventory tools like RFID are valuable in fashion retail?

They allow real-time tracking of product movement

Which of the following is most likely to be included in a fashion buying plan?

Supplier information and order quantities 

What is a key benefit of using marketing research in fashion product development?

It helps identify customer preferences and market trends 

Which of the following best demonstrates the use of mathematics in fashion marketing?

Calculating cost and profit margins for a new product