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How to characterize if protest is successful
Policy change(Passing legislation, change in interpretation), Change in public opinion, Mobilization, Agenda setting, Electing candidates, Emergence of new leaders, more informed public
Gillion’s what protest characteristics lead to a more informed public
large crowds at single moment, persistence over time & information level grows, strong organizational support & police presence, large arrests/violence (most informative), contentiousness matters (lots of attention but low ability to accomplish other goals)
Technology’s effect on protests
start protest, sustain protest, make protests more effective than ever before
Information Democrazation
increasing involvement of private citizens in creation, distribution, exhibition, curation of civically relevant info
Tufecki’s Networked Public Sphere
Communication between people not in same space (ppl that don’t know each other), Cell phone cameras document wrongdoing, Facebook allows activists to meet people where they are, X allows for one person to many people information dissemination (easily & searchable)
concerns about social media’s role
Tactical freeze: movements can’t agree on which paths to take, Attention economy: create de-facto spokespeople with pros & cons (likes, views, retweets), Ease of harassment, Will governments intervene? Is slacktivism outshining a more hands on form of activism?
How open are we to candidates from historically underrepresented groups?
More open than ever before (mostly about party for Americans)
Trends on voting for a candidate with associated religion
Protestant, Catholic, Jewish widely accepted (90%), Muslims & Athiests mostly supported (60-70%), Mormons not accepted
Factors that Influence Voting
Party identification, Social/group identities, Incumbent performance, Policy issues, Candidate traits
Identities to consider (ways Americans categorize themselves)
Race, Gender, Religion, Age, Income, Religion (sect & religiosity), Education, Sexual orientation, Urban/suburban/rural
Social Identities
Characteristics that sometimes reinforce party alignment, Reinforcement built on “group interests”, ties to identity, opinion leaders, communication with group members, easy way to make a decision with little information
Incumbent preformance
Economic based, Voters mixed on judging retrospective (judge on performance)& Prospective (judge on performance) Voters more likely to go sociotropic (judge on society) instead of pocketbook (judge on personal)
Policy Issues
Many don’t vote based on proximity(evaluate candidate position & chose who is closest) bc it takes too long, Need information on issues & where candidates stand, candidates not always very clear on some issues
candidate traits
Links between positive assessments on personality & likelihood of voting for someone, matter more when less information available on candidate (Caring/compassionate, understanding, experienced, trustworthy, leadership, honesty)
factors when deciding to run for office
motivation(How much you & family want it, How it compares with your current job, can you handle campaigning 24/7, are personal resources better spent doing other things) Resources (raising money, credentials, time, getting endorsements, support bases) Organization, History(Political/ personal past) Opportunity ( year, challengers, national conditions)
Opposition Research
Political: info generated while in office, Campaign finance: where money comes from, Career: what did you do before running for office, Personal: who are you when out of office
Benchmarking before the race
done via polling or informally, Candidates try to figure out what public thinks of them, where public stands on issues, Goal: answer if I should be running( if yes what are challenges)
Rosenstone & Hansen two types of processes by which candidates/parties/activists/groups “induce other people to participate” (mobilization)
Direct: contact from campaign, Indirect: contact through surrogates (media, endorsers, public)
verba/schlozman/brady why people don’t participate
can’t: lacking resources (time or money) or inefficient with their resources, don’t want to: little interest in politics, or they don't think they can make a difference, nobody asked: isolated from networks of recruitment or people around them in everyday life aren't political
Rational choice model
R= (BP) - C (campaigns sell you on B/D & minimize C)
Riker & Ordeshook add D to rational choice model
term to capture satisfaction (with democratic tradition, with supporting system, with standing up for party, with displaying efficacy)
B in rational choice model
benefits of choosing one candidate over another ( broader: benefits for groups & society)
C in rational choice model
cost (smaller: we minimize costs over time)
P in rational choice model
probability your vote will make a difference
R in rational choice model
reward for voting
targets of mobilization
people you know, people likely to participate, people centrally positioned in social networks, people with stake in outcome
ways campaigns mobilize voters
door to door, through mail, at events, traditional media, internet, over the phone
most effective way to mobilize voters
in person (even though it’s more expensive it works the best)
how groups opposing candidates are targeting
not contacted
how undecided people are contacted
persuasive messages
how supporting people are contacted
asked to volunteer & for cash
what shapes people’s political opinions
family, peers/friends, schools, history/events, media
American’s mostly get their news from
Digital Devices, TV
How many Americans follow the news most/all of the time
less than 50%
What forces shaping news usage decision making
Psychological forces (Personal beliefs, likes, dislikes) , Social forces (Thoughts/expectations of others)
How many Americans get their news from social media
a bit over 50%
How many Americans usually get their news from a website/app
2/3 of Americans
What age is the dividing line on getting news from TV
50