Product Strategy and Funeral Goods Vocabulary Flashcards

Comprehensive vocabulary flashcards generated from the lecture material on product strategy, casket types, specifications, and branding.

Product

A good, service, or idea offered to satisfy a consumer's need or want.

Product Attributes

The tangible or intangible characteristics that define and describe an item, helping consumers find, compare, and evaluate it for purchase.

Tangibles

Physical, touchable items or assets that have actual form, substance, and measurable value.

Steel Caskets

The most common metal casket type, available in different gauges (thicknesses), which is durable and relatively affordable.

Stainless Steel Caskets

Metal caskets that are more resistant to rust and corrosion than standard steel, available in several grades (such as 304 and 316) at a higher cost.

Copper Caskets

Non-rusting metal caskets that are a premium-priced option and often considered a luxury selection.

Bronze Caskets

Non-rusting and highly durable metal caskets, usually the most expensive metal casket and considered a top-tier choice.

Metal Casket Gauge Standard

Measurement system for metal sheet thickness where a lower gauge number signifies thicker metal (for example, 16 gauge requires 16 sheets to equal 1 inch and is thicker than 20 gauge, which requires 20 sheets to equal 1 inch).

Protective (Gasketed) Caskets

Caskets equipped with a rubber gasket seal designed to resist the entry of outside elements.

Non-Protective (Non-Gasketed) Caskets

Caskets without a sealing gasket, featuring simpler construction; commonly found in less expensive metal caskets, wood caskets, and many cremation caskets.

Hardwood Caskets

Caskets made from woods such as mahogany, walnut, cherry, oak, maple, or poplar, offering a natural appearance and warmth with prices varying by species.

Cloth-Covered Wood Caskets

Economical caskets constructed with a wood frame covered in fabric, available in various colors and styles.

Fiberboard/Cardboard Caskets

Lightweight and inexpensive caskets with limited durability, often chosen for cremation or green burial.

Tufted Interior

A casket interior design where fabric is gathered into button-like tufts to provide a traditional appearance.

Tailored Interior

A casket interior design featuring smooth fabric without tufting to provide a contemporary appearance.

Half Couch Lid

A casket lid design where the lid opens only over the upper body, which is the most common style in the US.

Full Couch Lid

A casket lid design where the entire lid opens, allowing viewing of the entire body.

Burial Caskets

Caskets designed specifically for ground burial or entombment.

Cremation Caskets

Caskets constructed for cremation, which may utilize combustible materials and minimal metal components.

Rental Caskets

Caskets used for visitation and services before cremation that contain a removable interior container.

Economy Caskets

Caskets made with basic materials and features offering the lowest price point.

Mid-Range Caskets

Caskets made with better materials and offering additional design options.

Premium/Luxury Caskets

Caskets constructed with high-end metals or hardwoods, featuring enhanced interiors and decorative features.

Intangibles

Characteristics or offerings that lack physical form and cannot be touched or grasped, such as live-streamed memorial services, online tribute pages, legacy storytelling, and tribute videos.

Branding

The strategic process of shaping how the public perceives a company, product, or individual, encompassing reputation, values, messaging, and overall emotional connection across every interaction.

Packaging

The science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use.

Quality

The standard of something as measured against other things of a similar kind, or the degree of excellence.

Product Line

A group of related products marketed under a single brand and sold by the same company.

Product Life Cycle

The standard progression of a product through stages of Introduction, Growth, Maturity, and Decline.

Product Extension

The strategy of adding something new to a product line to reinvigorate sales when a product reaches the decline phase.

New Product Development

The comprehensive business process of conceptualizing, designing, and launching a new good, service, or technology.

Brand Equity

The commercial value and consumer trust that a brand name generates over and above its functional product features.