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William James - north American father of psych
Created functionalism: the function of mental activities/behaviour
Wilhem Wundt: german vater of psych
created introspection: objective self-reflection/inspection of ones thoughts
Sigmund Freud
Neurologist interested in hysteria: emotional disturbances without a physical cause
Ivan Pavlov
created classical conditioning: studied conditioned reflexes in dogs with saliva
John Watson
created behaviourism: shifted focus from internal to external reasons for behaviour
B.F Skinner
created operant conditioning: consequence (+ / -) is driving force of behaviour
Abraham Malsow
created hierarchy of needs: behaviours are impacted by our motivation to survive (low-level) and later by higher level factors.
Carl Rogers
created client centred therapy: focused on unconditional positive regard, genuiness, and empathy.
Ulric Neisser
father of cognitive psych
Noam Chomsky
believed sole focus on behaviour was short-sighted
Francis Summer
First African American in US to receive PhD
George Sanchez
identified barriers (like language) posed to Mexican American children.
Margaret Floy Washburn
First women awarded doctoral degree in psych
Mary Whiton Calkins
Earned PhD form Harvard but was never awarded it
Mary Cover jones
demonstrated fear conditioning and fear removal in humans.
Martha Bernal
First Latina to earn PhD