Ad Sales Unit 12 - Engineering implications

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9 Terms

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Bitemporal

Modeling both effective time and system time, for correct historical reasoning

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Control plane

Low-volume, strongly-consistent transactional configuration

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Delivery data plane

High-volume event processing for digital delivery

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Effective time

When a rule or fact applies in the business world

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Idempotency

Processing the same message twice producing the same result

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Invariant

A property that must always hold

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Lineage

The traceable chain from source data to a final number

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Settlement layer

The deterministic layer turning raw delivery events into governed, billable facts

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System time

When the platform recorded or learned something