COM 202 Ch.6 Study Guide

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Language is Symbolic

  • In the natural world, signs have a direct connection with things they represent Ex: Smoke is a sign that something in burning

  • In language, the connection between signs and the things they represent are not as direct

  • Instead, language is symbolic meaning there is only an arbitrary connection between words and the ideas or things to which they refer

  • Ex: Five refers to the number 5. We can show this by using our fingers, in French the symbol cinq would convey the same meaning


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More on Symbolic Language

  • It enables us to communicate in ways that wouldn’t otherwise be possible about ideas, reasons, the past, etc.

  • Without symbolic language, none of this would be possible

  • If everyone used symbols in the same way, the language would be must easier to understand and manage

  • The indirect relationship between symbols and the things they represent can lead to communication problems

  • Ex: You tell a hairstylists to “take a little of the top” and you figure out that her definition of little is your definition of a lot

  • Misunderstandings like these remind us that meanings are in people, not in words

  • Because meaning is in people and not words, that also means that words can literally change meaning based on how others use them


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Understanding and Misunderstanding

  • Language is much like plumbing: we pay the most attention to it when something goes wrong

  • Problems from misunderstandings are often unapparent and occur more than we think

  • Misunderstandings are the greatest cause of concern for people who study language


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Different ways to Understand Words

  • Semantic Rules

  • Equivocation

  • Relative Language

  • Static Evaluation

  • Abstraction


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Semantic rules

  • Semantic rules reflect the ways in which users of language assign meaning to a particular word

  • Semantic rules are what make it possible for us to agree that bikes are for riding and markers are for drawing

  • Without semantic rules, communication would be impossible because everyone would use symbols in unique ways and without shared meaning

  • Semantic misunderstandings arise when people assign different meanings to the same words


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Equivocation

  • Equivocal statements can be interpreted in more than one way

  • Ex: That tattoo is really unusual

  • Sometimes we use equivocal language without realizing that ambiguous statements can have more than one meaning

  • Ex: 20 year friendship ends at alter

  • Equivocal statements can be embarrassing, troubling

  • The responsibility for interpreting statements accurately rests in large part with the receiver (feedback and paraphrasing are helpful)


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Relative Language

  • Relative words gain their meaning by comparison Ex: Do you attend a large or small school?

  • The answer to the question depends on what we compare it to

  • Relative words such as fast, slow, smart, stupid, short, and tall are clearly defined only through comparison

  • Some relative terms are so common that we mistakenly assume they have a clear meaning Ex: Using the word “likely”

  • One way to make words more measurable is to turn them into number Ex: Pain scale from 1 to 10

  • The same technique can be used when asking people to rate things such as movies, job satisfaction, etc.


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Static Evaluation

  • Ex: “Mark is a nervous guy” “Mia is short-tempered”

  • Statements that contain or imply the word is lead to the mistaken assumption that people are consistent and unchanging

  • This is an incorrect belief is known as a static evaluation

  • It would be more accurate to point out specific situations in which Mark has acted nervous

  • Bottom line: We are more changeable than the way state, everyday language describes us


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Abstraction

  • When it comes to describing problems, goals, and requests, some language is more specific than others

  • The abstraction ladder illustrates how the same phenomenon can be described at various levels of specificity in abstraction

  • Ex: Abstract language: You need to have a better attitude. Specific Language: You need to complain less about working overtime on weekends

  • Abstractions can be a useful kind of verbal shorthand Ex: Thanks for cleaning up

  • Highly abstract language can lead to blanket judgements and stereotyping Ex: Men are no good

  • Overly abstract expressions like these can cause people to think in generalities, ignorning uniqueness.


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Abstract vs Behavioral language

  • Abstract language is vague in nature

  • Behavioral language refers to specific things that people say or do

  • Ex: “You are lazy and never help out” vs “I noticed the kitchen dishes were left in the sink overnight two times this week”


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Understanding Structure: Syntactic Rules

  • Syntactic rules govern the grammar of a language in terms of word order and how words are placed together to create meaning

  • Although we can’t describe the syntactic rules that our culture uses, it is easy to tell when the rules have been violated

  • Ex: Yoda '“The dark side are they”

  • Linguistics believe it is important to view dialects as different rather than deficient forms of English


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Understanding Context: Pragmatic Rules

  • Semantic and syntactic problems don’t account for all misunderstandings- context plays an important role

  • Ex: Boss telling his young female assistant “you look really pretty today”

  • When two people bring two different perspectives when interpreting a message, problems occur

  • Pragmatic rules govern the way our speech operates in everyday interaction and help us interpret messages in a given context

  • These rules can not be found in a dictionary, instead they are unstated but they are just as important as semantic and syntactic rules


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Pragmatic Rules Continued

  • Coordination is the term scholars use to describe the way conversation operates when everyone involved uses the same set of pragmatic rules

  • Some pragmatic rules are shared by most people in a culture

  • Ex: “How’s it going” in North America really doesn’t request a lot of information

  • People in individual relationships also create their own sets of pragmatic rules

  • Ex: Using offensive nicknames and jokes around friends

  • Just keep in mind that those who are not in that relationship are likely to misunderstand you and your communication style


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The Impact of Language

  • Language is more than just a medium for helping communicators understand one another

  • Language can shape our perceptions of the world around us and reflect the attitudes we hold toward one another


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Naming and Identity

  • Research shows that names are more than just a simple means of identification

  • Names shape the way others think of us, how we view ourselves, and the way we act

  • Names are one way to shape and reinforce a child’s personal identity

  • Name choice can also be a powerful way to make a statement about cultural identity

  • What makes a name and its spelling unusual changes with time


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Affiliation

  • Speech can also build and demonstrate solidarity with others

  • Research shows that communicators are attracted to those whose speaking style is similar to theirs

  • Also, communicators who want to show their affiliation with one another adapt their speech in a variety of ways (vocab, rate of talking, etc) this process is called speech accommodation

  • Ex: Street slang, adopting patterns

  • Speech accommodation is a form of convergence


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Convergence

  • Convergence- The process of adapting one’s speech style to match that of others

  • Ex: Mutual romantic interests use similar language styles which enhances the chances of the relationship continuing by almost 50%

  • When two or more people feel equally positive towards about one another, their linguistic convergence will be mutual

  • Communicators often adapt their speech to accommodate to another person’s style when they want or need approval

  • Ex: Employees who want a raise tend to speak more like their bosses


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Divergence

  • The principle of speech accommodation works in reverse too

  • Communicators who want to set themselves apart from others adopt the strategy of divergence

  • Divergence is speaking in a way that emphasizes their differences from others

  • Communicators must be careful about when and when not to converge their language with others

  • One of the pragmatic goals of divergence is the creation of norms about who has the “right” to use certain words and who does not


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Power and Politeness

  • There are several language patterns that have the ability to add or detract from a speaker’s power to influence others (Confidence vs polite)

  • Research shows that people whose speech are free of powerless speech mannerisms are rated more competent, dynamic, and attractive than speakers who sound powerless

  • Even a single type of powerless speech mannerism can make a person appear less authoritative or socially attractive


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Powerless Speech Mannerisms

  • Hedges Ex: “I think we should…” “I guess I’d like to…”

  • Hesitations Ex: “Well, we could try this idea..".”

  • Intensifiers Ex: “I’m really glad to see you.”

  • Polite forms Ex: “Excuse me, sir …”

  • Tag questions Ex: “Don’t you think we should give it another try?”

  • Disclaimer Ex: “I probably shouldn’t say this but…”

  • Rising Inflections


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Disclaimer

  • A disclaimer is a type of powerless speech that attempts to distance a speaker from remarks that might be unwelcome

  • Ex: I don’t mean to sound judgmental, but…”

  • Studies show that disclaimers actually increase negative judgements

  • Disclaimers involving negative qualities (such as laziness and selfishness) produced similar results

  • It seems that disclaimers backfire because they sensitize listeners to look for and find precisely the qualities that the speaker is trying to disavow


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Politeness

  • Some scholars question the label “powerless” because tentative and indirect speech styles can sometimes achieve goals better than more assertive approaches

  • Less forceful approaches can be attempts at politeness: communicating in ways that save face for both senders and receivers

  • It is valued in some cultures more than others

  • Even in cultures that value assertiveness, language that is too powerful may intimidate or annoy others

  • In some situations, polite and less powerful forms of speech can even enhance a speaker’s effectiveness

  • Remember, interpersonal competence is a balance between effectiveness and appropriateness- it is important to find the balance


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Language, Culture, and Identity

  • Trying to translate the same idea form one language to another is not easy

  • Translation is important, especially in a technology-enhanced global marketplace where cross-cultural communication is more common

  • Even choosing the right words during translation does not guarantee that non-native speakers will use the unfamiliar language correctly

  • Translation is only a small part of the differences in communication between members of different cultures


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Culture and Verbal Communication Styles

  • Using language is more than just choosing a particular group of words to convey an idea

  • Each language has its own unique style that distinguishes it from others

  • When a communicator tries to use the verbal style form one culture in a different one, problems are likely to arise


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Ways in which Languages Differ from one Culture to Another

  • Vary in Directness- Low context vs high context culture

  • Vary in being elaborate or succinct- Ex: Arabians typically use language that is richer and more expressive. Note that succinctness is most extreme in cultures where silence is valued

  • Vary in formality and informality- Formality is more about defining social position than it is correcting grammar. There are different degrees of formality when talking to complete strangers or old friends


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Low Context Culture vs Low Context Culture

  • Low context cultures value using language, thoughts, feelings, and ideas as directly as possible.

  • They look for the meaning of a statement in the words that are spoken

  • Ex: North American Cultures

  • In contrast, high context cultures value using language to maintain social harmony

  • Instead of being upset by others speaking directly, high-context communicators learn to discover meaning from the context in which the message is delivered

  • Ex: Asian and Middle Eastern cultures


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Gendered Aspects of Language

  • The results of several studies show that the language differences between men and women are remarkably similar


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Ways women and men have similar language

  • Conversation Topics- Studies show that people choose topic of conversation based on gender (Men- discuss music, events, sports. Women- family, relationship problems, clothing. Both- Work, movies, and television

  • Reasons for Communicating- Men focus more on making conversations fun. Conversations are something they like. Women tend to discuss feelings, relationships, and personal problems. For women, these conversations are something that they needed

  • Conversational Style- Men’s speech is characteristically more direct, succinct, and task oriented. Women’s speech is typically more indirect, elaborate, and focused on relationships

  • Non-gender Variables- Research shows that the ways women and men communicate are more similar than different. Things like social philosophy, occupation, and competitive orientations plays a bigger role than gender

  • Gendered Pronouns- Those who are not referred to by their correctly gendered pronouns, either intentionally or unintentionally, they are misgendered. This can lead to frustration and sadness


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Using Language Responsibility in Interaction

  • The language we use reflects our willingness as speakers to take responsibility for our beliefs and feelings

  • Your willingness to accept or reject responsibility says a great deal about you and can shape the tone of a relationship


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Using “I” Statements

  • You can modify your language to take ownership of your thoughts, opinions, and feelings by embracing “I” language

  • This includes avoiding “it” “but” and “you” statements

  • It clearly identifies the speaker as the source of a message

  • This language shows the speaker takes responsibility to the complaint Ex: I don’t like when you tell off-color jokes in front of my parents”

  • Even the best constructed and delivered “I” message won’t always succeed

  • Beware, because these statements can sound egotistical- so use it in moderation


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Using “It” Statements

  • As the name implies, it statements replace the personal pronoun I with the less immediate word it.

  • Communicators who use “it” statements avoid responsibility for ownership of a message, attributing it instead to some unidentified source

  • This habit isn’t just imprecise, it is an unconscious way to avoid taking a position


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“But” Statements

  • The word “but” cancels out everything that precedes it

  • This is often a strategy for wrapping the speaker’s real but unpleasant message between more palatable ideas in a psychological sandwich

  • This is a face-saving language that can oftentimes work

  • However, sometimes the most responsible approach is to deliver the positive and negative messages separately so that both get heard


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“You” Language

  • Expresses a judgement of the other person

  • “You look great today” is a positive judgement, but notice how other times the statement following “you” statements shows a complaint of the person doing wrong Ex: You left this place a mess

  • A “you” statement implies that the speaker is qualified to judge the target and it often results in defensiveness


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“We” Language

  • It implies the issue is the concern and responsibility of both the speaker and the receiver of the message

  • It can build a constructive climate and reflects the transational nature of communication

  • They signal their closeness, commonality, and cohesiveness with others

  • They are however, not always appropriate- it can suggest that you are speaking for the other person as well as yoruself

  • Using both “we” and “I” statemets is the way to go


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Using Inclusive Language

  • Another important aspect of language and your ability to connect with others is its inclusivity

  • As people continue to become more aware of how diverse cultures are, it is important to consider how language can be used as a tool for including and welcoming others

  • It can also be used to minimize hurting people who we interact with in social and personal relationships


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Inclusive vs Exclusive language

  • Inclusive language is language that tends to include people based on its use

  • This type of language can create a sense of community for everyone that it refers to in conversation

  • Exclusive language is the use of words or phrases that intentionally or unintentionally prevent the inclusion of people

  • It can bring even those that are not being specifically marginalized by its use down as they can feel anxiety, tension, or offense when offensive language is used


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How to ensure that your language is inclusive

  • Try and use words or phrases that are open to including the widest variety of people Ex: “Hey guys!”

  • Think about history and politics and how they relate to the words you are using

  • Avoid using exclusive language that is passive-aggressive