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Prosocial behavior
Behavior that benefits one or more other people
Altruism
Prosocial behavior that benefits others without regard to consequences for oneself
Social rewards
A benefit such as praise, positive attention, something tangible, or gratitude that is gained from helping others
Competitive altruism
Social reqards can be so motivating that people will compete to outdo each other’s helping
Personal distress
A motive for helping others in distress that arises from a need to reduce one’s distress
Empathetic concern
An emotional response of compassion and concern caused by witnessing someone else in need
Prosocial personality orientation
Other traits that predict helping
Bystander effect
Participants were driven by hesitation and non-coherent thoughts, causing them not to help in the situation