Deca

Generic Brands

products that do not carry a company identity

Private Distributor Brands

these brands are developed and owned by wholesalers and retailers

National Brands

 also known as producer brands, they are owned and initiated by national manufacturers or by companies that provide services. 

Price Bundling

occurs when two or more similar products are placed on sale for one package price. 

Package

The physical container or wrapping for a product. 

Mixed Bundling

Packaging or bundling two or more different goods or service in one package.

Co Branding

Strategy combines one or more brands in the manufacture of a product or in the delivery of a service. 

Brand License

A legal authorization by a brand owner to allow another company to use its brand, brand mark, or trade character for a fee. 

Mixed Brand

 this strategy offers a combination of manufacturer, private distributor, and generic brands to consumers. 

Brand Extension

a branding strategy that uses an existing brand name to promote a new or improved product in a company’s product line.

Descriptive Label

 gives information about the products use, construction, care, performance, and other features

Brand Name

a word, group of words, letters, or numbers that represent a product or service. 

Brand

name, term, design, symbol or combination of these elements that identifies a business, product, or service and sets it apart from its competitors.

Brand Label

gives the brand name, trademark or logo.

Trade Name

corporate brand, identifies and promotes a company or a division of a particular corporation. 

Which department is responsible for monitoring the misuse of Organic labeling . 

USDA 

 Which department is responsible for the Labeling and education act of 1990?

FDA