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marketing modulke
what are the main components
revenue (income) ,expenses
proft/loss formula
revenue - expenses
Revenue
sales of goods. fees for services, interest and subscriptions
expenses
cost of sales, selling and administration, interest and tax
why is an income statement useful
to evaluate past performance, support future forecasts, assess uncertainty of future cash flows, understand how resources were used
revenue core relationship: main income
sales of goods, fees for services,
revenue core relationship: other income
interest and subcriptions
expenses core relationship: main expenses
cost of sales
expenses core relationship: other expenses
selling and administration, interest and tax
accrual basis
revenue when earned, expenses when incurred
cash basis
revenue when cash is received, expenses when cash is paid
accrual-basis accounting
economic event → revenue earned/expense incurred → recognise in profit
cash-basis accounting
cash received → recognise revenue , and , cash paid → recognise expense

formula
sales rev - cost of sales = gross profit , gross profit - operating expenses = operating profit, operating profit ± net finance result = profit for the period
retail formula
(opening inv + purchases) - closing inventory = cost of sales
most common operating expenses
salaries and wages, rent and rates, utilities, transport costs, telephone postage, insurance
why do assets lose accounting value
wear and tear, lower resale value, obsolescence and aging, systematic allocation rather than market valuation
depreciation
when purchasing an asset its value mat well decrease over time during to factors such as wear and tear etc
two methods of depreciation?
straight line and reducing balance
straight line method equation
(cost - residual value) / useful life

reducing- balance method
apply a fixed percentage to the carrying amount brought forwards
Straight line vs reducing balance : straight line
equal charge each year, simple and predictable, suitable when benefits are consumed evenly
Straight line vs reducing balance : reducing balance
higher charge in earlier years, charge reduces over time, useful when benefits decline with age
what is a bad debt
recognised as an expense when a customer balacne cannot be collected