Marketing ch.17

company supply chain includes

all companies in the upstream and downstream fall

all companies in the upstream and downstream fall includes

products

raw materials

in-process inventory

finances

information

key thing to know for supply chain is

optimization and efficencies

supply chain and marketing affecting each other includes

fulfilling delivery promises 

meeting customer expectations/needs 

reliant on an efficient supply chain

cold supply chain

the last mile problem

cold supply chain is

expensive to run

harder to opmitize

less theft

the last mile problem is

trying to be more efficent to with final distribution center or end user (customer)

supply chain managment includes

integrate supply chain members

integrate supply chain members do what

work as a cohesive system

integrate supply chain members include

logistics

product and distribute merchandise

minimize system cost

sastify service level requirments

logistics included in integreate supply chain members is

figuring out the right way to have organizations communicate

carry from one organization to another and work well

minimize system costs in integrate supply chain members is

reduce costs throughout supply chain

larger organization small amounts of money

supply chain components include

production scheduling

purchasing/sourcing and procurement

order processing and fulfillment

inventory control

warehousing

transportation

customer relationship managment

production scheduling in supply chain component is

how much and when to take it

production scheduling includes

demand managment

demand managment in production scheduling includes

cpfr

flexibility

improve manufacturing output

cpfr in demand managment in production scheduling is

collaboration

planning

forecasting replenishment

collaboration in CPFR in demand managment is

sharing information you normally would not

flexibility in demand managment is

trend changes

shock to system

flexibilty to shift - partnerships

purchasing/sourcing and procurement in supply chain components includes

b2b buying process - reduce cost

supplier relationship managment - ensure rescource availability

order processing and fulfillment in supply chain components includes

electronic data interchange

reduce lead times

electronic data interchange in order processing and fulfillment includes

distribution center - b2b

fulfillment - b2c

reduce lead times in order processing and fulfillment means

difference in time between realizing need it vs when it arrives

reduce lead times in order processing and fulfillment includes

reduce inventory levels

free up cash

inventory control in supply chain component inlcudes

low, but adequte

just in time systems (JIT)

vendor managed inventory

product tracking

low, but adequte in invenotry control is

low amount as possible

depends on organization

adequte deals with changes in demand, supply shock

just in time systems (JIT) in inventory control is

reduce lead times

increased product availability

lower inventory investments

vendor managed inventory in inventory control is

on time and infull

product tracking in inventory control includes

RFID tags

blockchain

ambient IOT

IOT

batter free sensors

RFID tags in product tracking in inventory control is

radio frequencey identification

blockchain in product tracking in inventory control is

digital system talking to one another and agreeing on information

online ledger

IOT in product tracking in inventory control is

internet of things

battery free sensors in product tracking in inventory control is

lower cost

cheaper than RFID

capture info on temperature, humidity, dwell time (how long its been at a location)

warehousing in supply chain components includes

safety stock - avoid stockouts

safety stock in warehousing in supply chain components inludes

being stolen

inventory increases cost

transportation in supply chain components includes

5-10% of prices

planners - financial and merchandiser

dispatchers

the jones act

5-10% of prices in transportation in supply chain components is

customers paying cost of products being transported

planners - financial and merchandise in transportation in supply chain components is

where to get merchandise and where will it go

look at cost/reliability

trackable/accountable

dispatchers in transportation in supply chain components is

travel patterns handled by them

the jones act in transportation in supply chain components is

if you are shipping on a boat from one u.s port to another the boat has to be made in the united states

u.s company owned

crew all has to be american citizens

customer relationship managment in supply chain components is

customer service mangament

return management - reverse logistics

customer service management in customer relationship management in supply chain components includes

ensuring strong relationship

unified response systems in customer relationship management is

really important

figuring out how to handle things not working together

return managment in customer relationship management includes

manage volume

additional touch points

weakness recgonition

additional touchpoints in customer relationship management is

additional interaction between customer and place

weakness recgnotion in customer relationship management is

companies have different protocols and make sure product is looked at earlier to make change

benefits of supply chain management include

lower costs

greater flexibility

improved customer performance

higher revenues

marketing channels includes

goals

selling or promoting companies products

direct vs indirect channel

goals for marketing channels include

right product to right customer at right time

direct channel in marketing channel is

manufacture sells directly to customer

direct to consumer - d2c

indirect channel in marketing channel is

other companies helping sell products to customers

intermediaries

intermediaries in indirect channel in marketing channel is

agents/brokers

wholesaler - not a whole much product change

distributor

retailer

channel selection factor icludes

market coverage

Type of customer 

Type of product

market coverage needs in channel selection factor include

intensive

selective

exclusive distribution

gray markets

intensive in market coverage needs is

getting products in to many channel partners as possible to sell to mass markets

same product available

selective in market coverage needs is

selecting which partners are sold through different marketing channels/partners 

whole retailer products but product mix will be different 

gray markets in market coverage needs is

consumer or customer finds product somewhere where manufacture never intended it to be 

legal 

exclusive distribution in market coverage needs is

One or couple into market

sell product not to mass market

luxury goods expensive products

type of product in market coverage needs is

channel partner capabilities

managing channel dynamics includes

interaction between manufacture and retailer

channel power/leaders

channel conflict

channel integration

channel conflict in managing channel dynamics include

vertical

horizontal

reasons

vertical in channel conflict is

2 companies that do different things and in disagreement

ex. manufacturer and retailer, distributor and manufacturer

horizontal in channel conflict is

2 companies that do the same things and in disagreement

ex. retailer and retailer

reasons for channel conflict is

conflict goals

unmet expectations

ideological differences

unmet expectations in reasons for channel conflict is

did not meet expectations when agreeing to sell product