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Comprehensive flashcards covering key definitions and formulas from Cambridge International AS & A Level Business 9609 (2026-2028 syllabus).
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Business
An organisation that combines resources to produce goods or services.
Added value
The difference between the selling price of a product and the cost of bought-in materials and components.
Opportunity cost
The next best alternative foregone when a decision is made.
Scarcity
A situation where resources are limited in relation to unlimited wants.
Entrepreneur
A person who organises resources and takes risks to start and run a business.
Stakeholder
An individual or group with an interest in, or affected by, a business's activities.
Shareholder
A person or organisation that owns shares in a company.
Private sector
The part of the economy made up of businesses owned by private individuals or organisations.
Public sector
The part of the economy made up of organisations owned or controlled by the government.
Primary sector
Economic activity involving the extraction or harvesting of natural resources.
Secondary sector
Economic activity involving manufacturing and construction.
Tertiary sector
Economic activity involving the provision of services.
Limited liability
Owners' liability for business debts is limited to the amount invested or unpaid on shares.
Unlimited liability
Owners are personally responsible for all business debts.
Business objectives
Specific targets a business aims to achieve.
SMART objectives
Objectives that are Specific, Measurable, Achievable, Relevant and Time-bound.
Corporate social responsibility (CSR)
A business's consideration of its social, ethical and environmental impacts.
Government grants
Funds provided by government to a business, usually subject to conditions and not normally repaid.
Organic growth (internal growth)
Expansion achieved by increasing a business's own operations, rather than merging with or acquiring another business.
External growth
Expansion achieved through a merger, takeover or other combination with another business.
Takeover
When one business gains control of another, typically by acquiring a majority of its shares or ownership.
HRM
The management of people in a business to help achieve its objectives.
Workforce planning
Forecasting and planning the number and types of employees a business will need.
Recruitment
The process of attracting suitable applicants for a job vacancy.
Selection
The process of choosing the most suitable applicant for a job.
Job description
A document stating a job's duties and responsibilities.
Person specification
A document stating the qualifications, skills and personal qualities required for a job.
Internal recruitment
Filling a vacancy with an existing employee of the business.
Induction training
Training that introduces new employees to the business, workplace and job.
On-the-job training
Training carried out while an employee performs their job.
Off-the-job training
Training carried out away from the employee's normal job or workplace.
Motivation
Factors that stimulate or encourage employees to be willing to work towards objectives or perform well.
Labour turnover
The rate at which employees leave a business over a period of time.
Remuneration
Pay and other financial rewards received by an employee.
Delegation
Passing authority to complete tasks to a subordinate while retaining overall accountability.
Leadership
The process of influencing and directing people towards the achievement of objectives.
Autocratic leadership
A leadership style in which the leader makes decisions with little or no employee input.
Democratic leadership
A leadership style in which employees are consulted or involved in decision-making.
Laissez-faire leadership
A leadership style that gives employees considerable freedom to make decisions.
Span of control
The number of subordinates directly reporting to a manager.
Trade union
An organisation that represents workers' interests, including in negotiations with employers.
Commission
A payment calculated as a percentage of sales value or as a set amount for each sale.
Market
A system or situation in which buyers and sellers exchange goods or services.
Market size
The total sales of all businesses in a market over a given period, measured by value or volume.
Market share
A business's sales as a percentage of total market sales over a given period.
Market growth
The percentage change in the size of a market over a period.
Market segmentation
Dividing a market into groups of consumers with similar characteristics or needs.
Niche market
A small, specialised part of a larger market with particular customer needs.
Target market
The specific group of customers a business aims to sell to.
Market research
The collection and analysis of information about customers, competitors and markets.
Primary research
New data collected first-hand for a specific research purpose.
Secondary research
Existing data collected previously by the business or another organisation.
Qualitative data
Non-numerical information about opinions, attitudes or reasons.
Quantitative data
Numerical information that can be measured or counted.
Marketing mix
The combination of product, price, promotion and place decisions.
Market orientation
An approach in which business decisions are guided by identifying and responding to customer needs and market information.
Product orientation
An approach in which a business focuses on developing and improving its products, often with less emphasis on researching customer needs.
Product differentiation
Making a product distinct from competitors' products through features, quality, design, branding or service.
Unique selling point (USP)
A distinctive feature or benefit that gives customers a reason to choose a product over competitors.
Branding
Creating a distinctive identity for a product or business.
Product life cycle
The stages a product typically passes through: introduction, growth, maturity and decline.
Price elasticity of demand
A measure of how responsive quantity demanded is to a change in price.
Promotion
Communication used to inform, persuade or remind customers about a product.
Distribution channel
The route through which a product passes from producer to customer.
Product development
Creating a new or improved product, often for an existing market.
Operations management
Managing the process of transforming inputs into goods and services.
Inputs
Resources used in production, such as labour, materials, land and capital.
Outputs
The goods and services produced by a business.
Transformational process
The activities that convert inputs into outputs.
Productivity
Output produced per unit of input over a given period.
Efficiency
Achieving output while minimising resource use, waste or cost.
Production capacity
The maximum output a business can produce in a given period with its existing resources.
Capacity utilisation
Actual output expressed as a percentage of maximum possible output.
Economies of scale
A reduction in average cost as the scale of production increases.
Diseconomies of scale
An increase in average cost as a business grows beyond an efficient scale.
Lean production
Methods of reducing waste and improving the efficiency of operations.
Just-in-time (JIT)
An inventory system in which materials are ordered to arrive as they are needed.
Quality control
Inspecting or testing output to identify products or services that do not meet standards.
Quality assurance
Systems and procedures designed to prevent defects and maintain quality throughout production.
Job production
Producing one item or a small number of customised items at a time.
Batch production
Producing a group of identical products in one production run.
Flow production
Producing standardised products continuously, often using an assembly line.
Direct cost
A cost that can be specifically traced to a particular product, service or cost unit.
Indirect costs
Costs that cannot be directly traced to one particular product or cost unit and must be allocated or apportioned.
Fixed costs
Costs that do not change with output in the short term.
Variable costs
Costs that change in total as output changes.
Capital-intensive operations
Operations that use a relatively high proportion of capital equipment and machinery compared with labour.
Supply chain management
Managing the flow of materials, information and products between suppliers, the business and customers.
Pattern of demand
The way demand for a product changes over time, including seasonal, weekly or daily fluctuations.
Revenue
Income earned from selling goods or services.
Total costs
The sum of fixed costs and variable costs.
Profit
The amount by which revenue exceeds total costs.
Cash flow
The movement of cash into and out of a business.
Cash-flow forecast
An estimate of expected cash inflows and outflows over a future period.
Working capital
Current assets minus current liabilities.
Liquidity
A business's ability to meet its short-term financial obligations.
Gross profit
Revenue minus the cost of sales.
Net profit
Profit remaining after the relevant expenses have been deducted.
Break-even
The level of output or sales at which total revenue equals total costs.
Margin of safety
The amount by which actual or forecast output exceeds break-even output.