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two-process model
that behaviours like phobias are learnt through experience.
describes how phobias are acquired and maintained
acquisition
classical conditioning suggest the phobic object changes from being a neutral stimulus with no fear response to a conditioned stimulus with a fear response by being presented at the same time as unconditioned stimulus that naturally causes a fear response forming an association.
maintenance
operant conditioning suggests avoidance behaviour leads to a reduction in anxiety, which is a pleasant sensation. this negative reinforcement strengthens the phobic response.
generalisation
generalisation a conditioned fear response is also experienced in the presence of stimuli that are similar to the conditioned stimulus
evaluations - strengths
Watson and Rayner - Watson paired showing a rat with hitting a large metal pole behind a child’s head (little albert) creating a loud noise and scaring the child. a phobic response formed, demonstrating phobias can be acquired through association.
behaviourist theories of phobias have been practically applied to counter-conditioning therapies, systematic desensitisation and flooding. as these treatments are effective, this suggests the behaviourist principles they are based on are valid.
evaluation - weaknesses
DiNardo - showed while conditioning events like ‘dog bites; were common in participants with dog phobias they were just as common in participants with no dog phobia.
humans also don’t often display phobias responses to objects that cause the most pain in day-to-day life, such as knives or cars. however, phobias of snakes and spiders are more common. these phobias may be better explained by evolutionary theory.