ICS lecture 1
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4 Terms
media
human capacity to create materia structures, tools and institutions to connect, store, process and distribute information
types of media
symbolic tech - humans using their own body to perceive and translate the world into hand drawn picture or written script
technical media - not need a human living, transpose reality into human code, can store content from one medium to another
digital media - covert all info into binary code, this enables media not only to store and transport info but also to process and manipulate it.
communication
relational process of creating and interpreting messages that elicit a response
mass communication
when a large organ employs a technology as a medium to communicate when a large geographically disperse audience