Constructing Effective Survey Questions

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Research Methods — Week 8. From the comprehensive notes.

5 Terms

1
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What does BRUSO stand for?
Brief, Relevant, Unambiguous, Specific, Objective.
2
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Why should survey questions be unambiguous?
Respondents should interpret the intended meaning consistently.
3
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Why should survey questions be specific?
Vague references, such as an undefined ‘typical day,’ can lead people to answer different questions.
4
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Why should wording be objective?
Leading or value-laden language can influence the answer.
5
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Why must response options be designed carefully?
Their wording and range influence how respondents interpret the question and report their experience.