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how did he investigate group size in a variation
increased the size of the group by adding confederates.
what did he find about how the group size variable effects conformity
conformity increases with group size, but only up to a point, levelling off when the majority is greater than three. people are still influenced with 1 and 2 confederates, showing that most people are sensitive to the views of others.
at 3 confederates, conformity to the wrong answer rose to 31.8%.
how did he investigate unanimity in a variation
by changing the extent to which all the members of a group agree. he added a confederate that either said another wrong answer or the right answer
what did he find about how the unanimity variable effects conformity
the majority was unanimous when all the confederates selected the same comparison line, so levels of conformity decreased in this variation
how did he investigate task difficulty in a variation
by making the difference between the line lengths much smaller so that the correct answer was less obvious
what did he find about how the task difficulty variable effects conformity
conformity increased because niave participants assume that the majority is more likely to be correct