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Performing similar activities better than rivals perform them
Operational Effectiveness
Examples of operational effectiveness:
eliminating inefficiencies
Improving customer satisfaction
achieving best practices
various management tools and techniques
reducing waste
Operational effectiveness is any practice that allows a company to better utilize its ______
inputs
Constant improvement in operational efficiency is necessary to achieve _____ ______, but (usually) not sufficient to stay ahead of competition
superior profitability
Operational effectiveness practices are important sources of differences in profitability as they directyly affect:
relative cost positions
levels of differentiation
Performing different activities from rivals’ or performing similar activities in different ways
Strategic positioning
Without achieving ______ _______, strategy does not exist
operation effectiveness
Why is operational effectiveness insufficient?
rapid diffusion of best practices
competitive convergence
Leads to absolute improvement in OE for everyone, no relative improvement for anyone; major productivity gains captured
Rapid diffusion
The more benchmarking companies do, the more they will look alike → competition will gravitate towards price → mutually destructive; zero-sum competition
Competitive convergence
Strategy is the creation of a ______ and ______ position, involving a different set of activities
unique and valuable
Strategy rests in _____ activities
unique
strategy is about making _______ in competing. The essence of strategy is choosing what NOT to do
tradeoffs
Attributes of a successful strategy:
Unique value proposition
Distinctive value chain
Trade-offs
Fit (harder to imitate interlocked activities; difficult to untangle)
Continuity
Strategy is creating ___ among a company’s activities
fit
What is the goal to get out of strategy?
Superior performance
Gaining and sustaining competitive advantage
___ drives both competitive advantage and sustainability
Fit
What are the 3 types of fit?
First-order fit
Second-order fit
Third-order fit
simple consistency between each activity → competitive advantage cumulate and do not erode or cancel themselves out
First-order fit
activities are reinforcing
Second-order fit
goes beyond activity reinforcement to optimization of efforts (e.g., eliminate redundancy, minimize wasted effort by coordination and information exchange)
Third-order fit
Strategy is a set of goal-directed actions a firm takes to ____ and _______ competitive advantage
gain and sustain
any group or individual who can affect or is affected by the achievement of the organization’s objectives
stakeholders
Examples of external stakeholders:
customers
suppliers
alliance partners
creditors
unions
communities
governments
media
Examples of internal stakeholders
employees
stockholders
board members
Without whose continuing participation, the corporation cannot survive as a going concern (e.g., shareholders/investors; employees; customers; suppliers; public stakeholder group (the government and communities)); high level of interdependence between the corporation and stakeholder
Primary Stakeholder
Those who influence or affect, or are influenced or affected by, the corporation, but they are not directly engaged in transactions with the corporation and are not essential for its survival (media, special intrest groups, trade unions, communities, etc.); Although the corporation is not dependent on them for survival, these stakeholders can cause significant damage with its capacity to mobilize public opinion
Secondary Stakeholders
Stakeholder’s salience to the firm
Legitimacy
Power
Urgency
A stakeholder has _____ over a company if it can get the company to do something that it would not otherwise do
Power
A stakeholder has a ________ claim when it is perceived to be legally valid or otherwise appropriate
legitimate
A stakeholder has an _______ claim when it requires a company’s immediate attention and response
urgent
Ed Freeman’s stakeholder theory is not about
NOT about prioritizing stakeholder demands to managerial perception and organizational resources
Ed Freeman’s stakeholder theory is actually about
A means to identify shared values & build workplaces around these values
What is Ed Freeman’s idea of value creation
Stakeholder interests are tied together (not in conflict, i.e. not a zero-sum game)
A view that sees stakeholders’ interests as being interconnected and interdependent
Freeman wants to focus on joint value creation instead of…
tradeoffs
What is one way to measure firm-stakeholder relationships/enagement?
ESG data
Examples of environmental factors
Natural resource use
Carbon emissions
Energy efficiency
Pollution waste
Sustainability initiatives
Examples of social factors
Workforce health & safety
Diversity/opportunity policies
Employee training
Human rights
Privacy/Data security
Community programs
Examples of governance factors
Board independence
Board diversity
Shareholder rights
Management compensation policy
Business ethics
Sustainable investing incorporates analysis of _____ and ________ associated with ESG issues that may be overlooked in traditional investment process
risk and opportunities
Key challenges of measuring ESG
disclosure & data
What drives the divergence of ESG ratings?
Scope divergence, measurement divergence, and weight divergence
Ratings are based on different sets of attributes
Scope divergence
Measures same attributes but using different indicators
Measurement divergence
Rating agencies have different views on the relative importance of the attributes
Weight divergence
Investors need to undertake ___ ______ to really understand the method underlying a given ESG rating
due diligence
What can researchers do to undertake due diligence to understand an ESG rating?
Avoid relying on one rater; include several ratings in analyses
Pay attention to the validity of the data
Invest in developing their metrics
What can companies do to undertake due diligence to understand an ESG rating?
Work with rating agencies to establish appropriate metrics in lines with their purposes & disclose the information
What can investors do to undertake due diligence to understand an ESG rating?
Investors can disentangle the sources of divergence => can reduce discrepancy (e.g., impose own scope and weight)
Utilize rating whose scope, measurement, and weight aligns with objective
Refers to the mechanisms that ensure that entities pursue strategic goals successfully and legally. Checks & balances and asking the questions at the right time
Corporate Governance
Attempts ot address the principal-agent problem
Corporate governance
Directed at the ubiquitous agency relationship, in which one party (the principal) delegates work to another (the agent), who performs that work
Principal-agent problem
Examples of principal-agent problems in the workplace
Insider trading
Excessive CEO compensation
When the goals of the principal vs. agents conflict & when it is difficult/expansive to verify what the agent is actually doing
Agency problem
______ theory is about resolving 2 problems (agency problem and problem of risk sharing) in the agency relationship
Agency
the principal and agent may prefer different actions because of the different risk preferences
the problem of risk sharing
Who are the principals in the principal-agent problem
principal = shareholder/represented by the board of directors
Who are the agents in the principal-agent problem
agents = professional managers (led by CEO)