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Social Psychology
The branch of psychology concerned with the way individuals’ thoughts, feelings, and behaviors are influenced by others.
Attributions
Inferences that a person draws about the causes of events, others’ behavior, and his or her own behavior.
Internal Attributions
Attributions that ascribe the causes of behavior to personal dispositions, traits, abilities, and feelings.
External Attributions
Attributions that ascribe the causes of behavior to situational demands and environmental constraints.
Action-Observer Bias
When the person exhibiting the behavior and an observer often make different attributions.
Fundamental Attribution Error
An observer’s bias in favor of internal attributions in explaining another’s behavior.
Heider’s Attribution Theory
Explains how people interpret the causes of behaviors and events, distinguishing between internal (dispositional) and external (situational) attributions.
Weiner’s Attribution Theory
Expanded on Heider’s Theory, creating a model of attributions for success and failure based on internal vs. external causes, as well as unstable vs. stable causes.
Gilbert’s Two-Step Model of Attribution
Suggests that people tend to automatically make internal attributions with little effort, and then may expend additional effort to make external attributions.
Self-Serving Bias
The tendency to attribute one’s successes to personal factors and one’s failures to situational factors.
Individualism
Putting personal goals ahead of group goals and defining one’s identity in terms of personal attributes rather than group memberships (e.g., U.S., England, Australia).
Collectivism
Putting group goals ahead of personal goals and defining one’s identity in terms of the groups one belongs to (e.g., Hong Kong, Guatemala, Singapore).
Conformity
Yielding to real or imagined social pressure, changing your behavior to “fit in” with the crowd.
Obedience
A form of compliance that occurs when people follow direct commands, usually from someone in a position of authority.
Asch’s 1955 Study
Gave participants a standard line and asked them to match it to an obviously correct comparison line out of 3 options; resulted in a high conformity from the participants.
Milgram’s 1961 Study
Asked participants (teachers) to administer escalating electric shocks to a learner (who was secretly an actor) whenever they have a wrong answer; resulted in a high obedience from the participants.
Normative Influence
When people conform to social norms for fear of negative social consequences.
Informational Influence
When people look to others for guidance about how to behave in ambiguous situations.
Reactance
Occurs when individuals learn that they cannot have something, threatening their freedom to choose it, leading them to want it all the more.
Group
Two or more individuals who interact and are interdependent.
Bystander Effect
When people are less likely to provide needed help when they are in groups, compared to when they are alone.
Diffusion of Responsibility
When people feel less of a need or personal duty to help in a group, because they assume someone else will step up instead.
Social Loafing
A reduction in effort by individuals when they work in groups as compared to working by themselves.
Group Polarization
When group discussion strengthens a group’s dominant point of view and produces a shift toward a more extreme or risky decision in that direction.
Groupthink
When members of a cohesive group emphasize concurrence at the expense of critical thinking in arriving at a decision.
Group Cohesiveness
The strength of the liking relationships linking group members to each other and to the group itself.
Attitudes
Positive or negative evaluation of objects of thought.
Cognitive Component
One part of attitude; consists of the beliefs and ideas people hold about the object of thought.
Affective Component
One part of attitude; consists of the emotional feelings stimulated by an object of thought.
Behavioral Component
One part of attitude; consists of predispositions to act in certain ways toward an attitude object.
Strength
One dimension in which attitude can vary; generally viewed as being resistant to change, durable over time, and have a power impact on cognition and behavior.
Accessibility
One dimension in which attitude can vary; refers to how often one thinks about it and how quickly it comes to mind.
Ambivalence
One dimension in which attitude can vary; refers to conflicted evaluations that include both positive and negative feelings about an object of thought.
Explicit Attitudes
Attitudes that one holds consciously and can readily describe.
Implicit Attitudes
Covert attitudes expressed in subtle automatic responses over which one has little conscious control.
Implicit Association Test (IAT)
A computer-administered test that measures how quickly people associate carefully chosen pairs of concepts.
Source
The person who sends a communication.
Receiver
The person to whom a message is sent.
Message
Information that is transmitted by the source.
Channel
In communications, the medium through which the message is sent.
Credibility
Source factor based on a source’s expertise and trustworthiness.
Likeability
Source factor in which a more likeable person is more likely to someone’s attitude.
Peripheral Route to Persuasion
Source factor in which superficial cues may affect the impact of the message.
Two-Sided Arguments
Message factor in which you give 2 arguments, then explain why one is better.
Fear Appeal
Message factor in which you arouse fear in the receiver; can work if the message is successful at arousing fear.
Central Route to Persuasion
Message factors where the message contains facts, and careful consideration is given to them and how the source chooses to present them.
Mere Exposure Effect
When repeated exposure to a stimulus promotes a greater liking of the stimulus.
Forewarning
Receiver factor in which knowing the source’s intent beforehand can reduce the impact of persuasive arguments.
Festinger’s Cognitive Dissonance Theory
States that people experience mental discomfort or psychological stress when they hold conflicting beliefs, attitudes, or behaviors at the same time.
Effort Justification
A form of cognitive dissonance when people change their attitude to justify efforts that haven’t panned out. (it’s when people rate things better if they worked hard to get it or if that thing was expensive)
Social Roles
Widely shared expectations about how people in certain positions are supposed to behave.
Person Perception
The process of forming impressions of others.
Overestimate
We ___ our ability to form impressions.
Confirmation Biases
The tendency to interpret, seek, and create information in ways that verify your existing belief.
Self-fulfilling Prophecy
When a person’s expectations can lead to its own fulfillment.
Stereotype
The belief that certain traits are associated with people in a specific group.
Attractiveness Stereotype
The belief that attractive people are more sociable, friendly, poised, warm, and well-adjusted than those who are less attractive.
Illusory Correlation
When people estimate they have encountered more confirmations of an association between social traits than they have actually seen.
Categorization
Helps reduce memory load, but you lose individuality in memory (I.e., you make generalizations).
Discrimination
Behavior directed against people because of their membership in a group.
Prejudice
Negative feelings about others because of their group membership.
Ingroup
A group that one belongs to or identifies with. Typically viewed as heterogeneous.
Outgroup
A group that one does not belong to or identify with. Typically viewed of homogeneous.
Matching Hypothesis
The proposal that males and females of approximately equal physical attractiveness are likely to select each other as partners.
Similarity Effects
Couples tend to be similar in intelligence, education, social status, ethnicity, physical attractiveness, and attitudes.
Reciprocity Effects
We tend to like those who show that they like us, and we tend to see others as liking us more if we like them.
Passionate Love
The complete absorption in another that includes tender sexual feelings and the agony and ecstasy of intense emotion.
Companionate Love
Warm, trusting, and tolerant affection for another whose life is deeply intertwined with one’s own.
Evaluative Conditioning
A special subtype of classical conditioning that consists of efforts to transfer the emotion attached to an unconditioned stimulus (US) to a new conditioned stimulus (CS).
Operant Conditioning
Agreement from others generally functions as a reinforcer, strengthening your tendency to express a specific attitude,
Observational Learning
Having a family member agreeing with another family member’s opinion may function as reinforcement for that viewpoint.