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Chapter 3 (cont.), Chapter 5, and Chapter 7
Central NS
the nervous system that consists of the brain and spinal cord
Peripheral NS
the nervous system outside of the skill and vertebral column, as well as the specialized sensory endings (retinal cells, touch receptors, hair cells in the ear, etc.)
Autonomic NS
the part of the peripheral nervous system that regulates all the automatic functions that keep you alive, functional, and healthy.
contains the parasympathetic and sympathetic NS
Somatic NS
the part of the peripheral nervous system that contains the neurons and nerves that control the muscles for voluntary movement and bring sensory information from the body to the brain.
includes nerves that connect to muscles and joints in the neck, arms, legs, and torso
Sympathetic NS
the division of your autonomic nervous system that is responsible for things we do that require excitement.
“fight-or-flight”
Parasympathetic NS
the division of your autonomic nervous system that is responsible for resting, digestion, and repairing the body. Recovering and becoming sexually aroused.
Afferent (Sensory) Nerves
carrying impulses back to the CNS from the organs and muscles.
Efferent (Motor) Nerves
axons that carry electrical impulses away from the central nervous system to trigger neurotransmitter or hormone release in an organ or muscle.
Cerebellum
helps coordinate movements and problem-solving; motor coordination; rhythm and timing machine; “little brain”
Amygdala
apart of the limbic system
responsible for the increased secretion of adrenalin in the body during our fight-or-flight response.
receives input from all of our senses. uses this information to make calculations about the emotional value and intensity of a stimulus.
Hippocampus
apart of the limbic system
is set up as a loop of neurons that are activated when we are forming memories.
Thalamus
the relay station for much sensory information
Hypothalamus
helps control several functions in the autonomic and endocrine systems. When this structure is damaged, we observe deficits in regulating hunger response, sexual behavior, body temperature, and aggression.
The Cerebral Cortex
the wrinkled, outermost layer of the brain that handles high-level thinking, memory, language, and body movements
Occiptal Lobe
primarily concerned with processing light stimuli
deals with vision
Temporal Lobe
the part of your brain right about your ear. Neurons in this area of the cortex assist us with tasks like forming memories and processing sound input from the auditory nerves.
contains Wernicke’s area - an important area for the processing and understanding of language
deals with hearing, language processing, and memory
Frontal Lobe
primarily tasked with decision-making and movement.
deals with intelligence, personality, and voluntary muscles
Parietal Lobe
heavily involved in functions like processing numbers and performing calculations.
deals with spatial location, attention, and motor control
Prefrontal Cortex
receives input from all parts of the cerebral cortex. helps us decided when, why, and how we do things
Sensation vs. Perception
elementary parts of the environment that the brain uses to create meaning. The features of the environment, like the electromagnetic wavelengths of light or changes in air pressure that create sound, that we use to create an understanding of the world.
vs.
the processing of stimuli to create a sensory understanding of the world.
Bottom-Up Processing
the processing of physical messages delivered to the senses. The neural processing that starts with the physical message or sensations.
The early-level analysis that prepares the information for use.
Top-Down Processing
the integration of a person’s beliefs, memories, and expectations into their sensory experiences to create a perception. Combines incoming neural messages with our understanding of the world to interpret information in such a way that it has value.
Absolute Threshold
the level of intensity required to create a conscious experience.
the point of intensity required for a participant to detect the stimulus 50 percent of the time.
Difference Threshold (Just Noticeable Difference)
the smallest amount of a particular stimulus required for a difference in magnitude to be detected
depends on a ratio known as Weber's Law
the more intense the stimulus, the larger the required change to notice a difference.
Signal Detection Theory(Hit, Miss, False Alarm, Correct Rejection)
used to determine how sensitive individuals are to stimuli (and how biased their responses are)
“hit rate,” which means they are likely to detect more stimuli when they are presented
likely to say that a stimulus was present when it was not. We call these instances false alarms.
miss rate - tend to say they did not perceive a stimulus even when one was presented
correct rejection rate, so they are more likely to say there was no stimulus when no stimulus was presented
The Stoop Effect
a delay in reaction time and an increase in errors that happens when your brain processes conflicting information—such as trying to name the ink color of a word when the word itself spells out a different color (e.g., the word "RED" printed in blue ink)
Emotion Induced Blindness
a cognitive psychology phenomenon where a task-irrelevant, emotionally arousing image (a distractor) captures a person's attention so strongly that they fail to notice a neutral target image right after it
Inattentional Blindness
a psychological phenomenon where you fail to notice a clear, unexpected object or event in your visual field because your attention is focused on a different task
Cocktail Party Phenomenon
the human brain's ability to focus on a single voice or conversation while filtering out competing background noise (such as at a crowded party or noisy restaurant)
Sensory Adaptation
an automatic, physiological process where your sensory receptors become less sensitive to a constant, unchanging stimulus over time
adaptation of sensory information
ex) darkness then sudden light
Retina
the thin layer of tissue on the back of each eye that contains the photosensitive receptor cells.
Rods
one kind of photoreceptor in the retina; it typically is most responsive to low levels of light. Night Vision
Cones
a type of photoreceptor in the retina that is typically most responsive to bright lighting conditions and is responsible for communicating information about acuity (fine detail) and color.
Blindspot
a spot on the retina where there are no photoreceptors
it is not noticed because the brain uses information from the other eye and the assumptions about the world to “fill in” the gap.
Optic Chiasm
an X-shaped structure where the optic nerves from each eye cross before the message is sent to the thalamus.
o Information from the right side of both eyes is sent to the left hemisphere, while information on the left side of the retina in both eyes is sent to the right side of the brain.
Trichromatic Theory of Color
a theory of color vision that proposes that color information is identified by comparing the activation of different cones in your retina.
o Ex) when you see a blue car, it is because the car is reflecting short wavelengths to your eye, which activate the S-cones and but the M- or L- cones.
Opponent Process Theory (afterimages)
a theory of color vision that suggests that cells in the visual pathway increase their activation when receiving information from one kind of cone and decrease their activation when they see a second color.
Pathway of Auditory Information
cochlea → auditory nerve → brain stem → temporal lobe
Cochlea
a snail-shaped structure in the inner ear where the auditory hair cells are located.
Intensity
Interaural level Differences - the brain compares intensity differences of sound as it arrives at each ear in order to understand object location.
Timing
Interaural time Differences - comparisons made between the small differences in arrivals time of a sound in each ear.
Pathway of Touch
receptors → spinal cord → thalamus → somatosensory cortex of parietal lobe
Thermoreceptors
receptors in the skin specifically designed to detect changes in temperature.
Pain (Role of Endorphins)
an adaptive response to tissue damage.
Nociceptors detect ____ and send a signal to our brains.
highly subjective.
When a limb has been damaged, we reduce the use of the limb because of the ___ we experience
Gate-Control Theory of Pain – a theory of pain perception that suggests that painful stimuli can be blocked in the spinal cord when you are engaged in other activities.
Papillae
the little bumps on the surface of the tongue where tastebuds are located.
Taste Buds
where the papillae are located on the tongue
The 5 Taste Qualities
sweet, salty, sour, bitter, and umami (savory)
Olfactory Bulb
a neural structure in the forebrain that acts as the initial processing and relay center for the sense of smell (olfaction)
Olfactory Nerve
the first and shortest cranial nerve in the human body, responsible for carrying the special sense of smell from the nasal cavity directly to the brain
Smell’s Connection to Memory and Emotion
Our sense of smell links directly to the brain's emotional and memory hubs, bypassing the relay stations that other senses must use
ex) early life connection (nostalgia)
Kinesthetic Sense
refers to our sense of where our bodies are in space and how to move the body to accomplish specific tasks.
o Relies heavily on our sense of touch.
Vestibular Sense
known as our sense of balance.
The sensory cells of the vestibular system are located in the cochlea.
Movement, posture, and acceleration.
Neutral Stimulus (NS)
does not naturally elicit a response; has no meaning.
o Ex) initial neutral stimulus was the white laboratory coat that did not naturally make dogs drool. Over time, this _________ is repeatedly presented just before an unconditional stimulus (meat powder). In doing so, the __ becomes a CS.
Unconditioned Stimulus (UCS)
a biologically important event requires no conditioning to affect behavior. Produces the UR
Ex) Pavlov’s food for the dogs
Unconditioned Response (UCR)
an innate reflex. A biologically important response occurs because of an unconditional stimulus.
Ex) Salivation production.
Conditioned Stimulus (CS)
requires learning to be meaningful and is only meaningful because the event tells us something about the unconditional stimulus. Signals or predicts an unconditional stimulus.
- Ex) A laboratory coat
Conditioned Response (CR)
a learned response that occurs to the conditioned stimulus in preparation for the unconditioned stimulus. A conditional reflex.
Ex) Salivation to prepare for the upcoming food.
Continguity
Contingency
the principle that ideas, memories, or behaviors become linked simply because they occur close together in time or space
Contingency
“if, then” relationships between the conditional stimulus (abbreviated as CS) and the unconditional stimulus (abbreviated as US) necessary for learning to occur
Conditioned Fear/Phobias: Little Albert Experiment
demonstrated how human emotional responses, such as fear, can be learned through classical conditioning
Initial Baseline: At about 9 to 11 months old, an infant known as "Little Albert" showed no fear when exposed to neutral stimuli like a live white rat, a rabbit, a dog, a monkey, cotton, and masks.
The Conditioning Pairing: Watson and Rayner paired the appearance of the white rat with a loud, startling noise made by striking a steel bar with a hammer just behind Albert's head.
The Conditioned Response: After repeated pairings, Albert learned to associate the rat with the frightening sound. Eventually, he cried and tried to crawl away at the sight of the white rat alone.
Classical Conditioning in Advertising
pairing a brand or product with a stimulus that already triggers a strong emotional response
ex) using a celebrity to promote a product
Classical Conditioning in Drug Tolerance/Habitation
environmental cues associated with drug use trigger an automatic, protective response in the body, minimizing the drug's effects and requiring the user to take higher doses to get the same high.
Imagine someone who drinks five cups of espresso every single morning at their office desk.
The Routine: Over time, the brain associates the office desk, the morning time, and the smell of coffee with a massive surge of caffeine
Classical Conditioning in Taste Aversion
occurs when an animal or human develops a strong avoidance of a specific food or drink after associating it with nausea, vomiting, or sickness
ex) getting food poisoning and never wanting to eat that food again
Stimulus Generalization
an effect in which an animal notices similarities between objects and responds to the objects as if they were the same
ex) in training, pigeons learn that they get food in the presence of a vertical line. in testing, they peck not only at vertical lines but also at other stimuli that looks like the vertical line
Stimulus Discrimination
an effect in which an animal notices differences between objects and responds to the objects as though they were different
ex) pigeons learn that they get food in the presence of a vertical line. pigeons learn that they do not get food in the presence of a horizontal line
Acquisition
the initial stage of learning when a human or animal first connects a neutral stimulus to an involuntary response (in classical conditioning) or associates a behavior with a consequence (in operant conditioning)
Extinction
the signal occurs without what’s signaled and the conditional response goes away; the conditional stimulus is presented alone, and the conditional response decreases.
o Not unlearning.
Spontaneous Recovery
an effect in which, after extinction and a break without the signal or what’s signaled, the signal occurs alone, and the conditional response reappears.
o Light + food = pecking occurs to both (acquisition)
o Light alone = pecking slowly diminished (extinction)
o Rest period without light or food
o Light alone = pecking returns (spontaneous recovery)
Counterconditioning
a psychological technique that replaces an unwanted emotional response to a stimulus by pairing that stimulus with a new, incompatible positive response
The Problem: The white coat, the smell of the clinic, and the sound of the dental drill (Stimuli) instantly trigger extreme panic and crying (Unwanted Response).
The Counterconditioning: The pediatric dentist stops wearing the white coat, gives the child a tablet to watch their favorite funny cartoon, and hands them a cool sticker or toy the moment they sit in the chair (New Positive Stimuli).
Law of Effect (Thorndike)
satisfaction leads to stronger associations between stimuli and responses
discomfort weakens associations between stimuli and responses
The Action: You tell your dog to "shake" and lift its paw. The dog places its paw in your hand.
The Pleasant Consequence: You immediately give the dog a piece of cheese and enthusiastic praise.
The Law of Effect in Action: Because the consequence was highly rewarding, the dog learns to connect the behavior with the treat. The next time you ask to shake, the dog will eagerly offer its paw because it wants that pleasant outcome again.
Shaping
involves selecting and reinforcing more complex responses that look like the response you want while extinguishing simpler forms of the target response.
rewarding successive approximations of the desired behavior
Reinforcement
increases behavior
Positive Reinforcement
behavior is followed by a rewarding consequence
rewarding stimulus is “added”
ex) sticker for good grade on spelling test
Negative Reinforcement
behavior is followed by a rewarding consequence
AVERSIVE (unpleasant) stimulus is REMOVED
ex) cleaning your room to get your mother to stop nagging you
Avoidance Reinforcement
occurs when an organism learns a behavior to prevent an unpleasant stimulus from happening in the first place.
Primary Reinforcers
events that you’ll work for without prior conditioning
innately satisfying
ex) food, water, activity, warmth
Secondary Reinforcers
events that you’ll work for only after prior conditioning
becomes satisfying through experience (repeated associated with a pre-existing reinforcer)
ex) tokens, stickers, passing grades
Continuous Schedule of Reinforcement
behavior reinforced after every response (continuously)
leads to rapid learning
extinction happens quickly when reinforcement stops
Partial Schedule of Reinforcement
behavior reinforced after some (but not all) responses
responding is more durable/eliminated slowly
Learned Helplessness
experiencing an aversive situation you can’t control prevents you from learning to control other aversive situations
Punishment
decreases behavior
Positive Punishment
behavior followed by an aversive consequence
aversive (unpleasant) stimulus is “added”
ex) spanking
Negative Punishment
behavior followed by an aversive consequence
rewarding stimulus “removed”
ex) timeout, grounding, priso
Immediate vs. Delayed Reinforcement
Immediate Reinforcement: Offering a reward instantly after a behavior occurs.
Delayed Reinforcement: Offering a reward minutes, hours, or days after a behavior occurs.
Immediate Reinforcement: Right after your workout, your brain releases a rush of endorphins, giving you a "runner's high" and an instant mood boost. Because you feel good right away, you are motivated to go back tomorrow.
Delayed Reinforcement: The main reasons you went to the gym—building muscle, losing weight, and improving your long-term health—won't actually happen for months of consistent effort.
Applied Behavior Analysis
a scientific, data-driven therapy that focuses on understanding and changing specific behaviors to improve a person’s real-world functioning
Bandura’s Bobo Doll Experiment
children were observes, and adults were models for behavior
children watched an aggressive or neutral model interact with a Bobo doll
children who watched an aggressive adult interact with a Bobo doll later imitated that behavior with the Bobo doll
Observational Learning - learning that occurs when a person observes and imitates behavior
Social Cognitive Theory
a psychological model developed by Albert Bandura which states that people learn behaviors by watching others within the context of social interactions, experiences, and outside media influences